Social media marketing originally began as a concept that not many businesses took seriously. Today, however, millions of businesses worldwide are using it to reach out to a wider audience and develop stronger relationships with their customers.
If you haven’t got a social media marketing strategy yet, then what are you waiting for? As outlined below, there are countless benefits to using it to better your business:
1. Distribute Content
Firstly and foremost, you can use social media marketing to distribute your website’s content. If you have a blog, you can publish your blog posts (or enticing extracts from your posts) on your social platforms to encourage followers to click through to your site to learn more. You can also post links to press releases, company news and other important information regarding your business. This is a great way to keep current and potential clients in the loop.
2. Boost Brand Awareness
Social media marketing also helps you to boost brand awareness. You can also use this online marketing tool to make people more aware of your brand and your website’s existence and without it, you can automatically cutting out a huge potential target market.
Millions of people use social media and it’s easy for good content to go viral. According to reports, 78% of small businesses attract new customers through social media, and people are quick to turn to their platforms to form their impression of a brand. For this reason, this is an essential brand awareness tool that boosts brand loyalty and encourages people to come back for more.
3. Improve Customer Support
You can also use social media to interact with your clients and improve customer service. Today, customers are quick to turn to the internet to talk about a positive (or negative) experience with a brand, so if you can provide a dedicated customer service department that offers communication through a number of mediums you will be able to provide a more positive client experience that is highly receptive to the needs of the individual. This is great for improving brand awareness and giving improving customer retention.
4. Boost Sales
By posting company content, boosting brand awareness and having a reliable customer support team, this will no doubt contribute towards boosting sales. You have the power in your hands to target specific audiences with the right message immediately, which ultimately leads to a boost in sales.