Learn the only Facebook ads testing strategy you will ever need. I personally use this strategy every single day!
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The Reason It’s the only one you need:
1.Address some of the biggest issues marketers have when testing. Not all offers have obvious targetable interests. Local businesses often have small geographical areas you can target. You eventually burn out audiences
2. Makes use of the Super Smart Facebook Algorithm
3. It doesn’t just work for me: it’s an adaptation of strategies that 2 other very well known marketers have used for long time (Tim Burd & Chris Colvard from Adleaks). Facebook themselves often recommend publicly and in conversation with my reps.
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Step by Step:
1. Create 3 different campaigns to run side by side. Video View, Engagement (PPE), Conversion (PUR)
2. Adset: You want at least 2 and preferably 4+. Select either no interest targeting OR a Broad Interest
3. Ads: Create at least 4 different ad creatives/copy (use same post id where possible). Can just be a different thumbnail or headline
4. Build up Video Views to minimum 1k for local business or 2k for ecom
5. Create CA’s to remarket to & LLA’s for new audiences.
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About Nik Armenis

7 Responses to “PROVEN Facebook Ads Testing Strategy | Target Perfect Audiences (2019)”

  1. Kindle Ray

    Hey Nik, for the PPE and VV ads, are u targetting WW? or the Big 4? Or e-packet? I've gone ahead and ran some adds PPE WW but i'm not sure how accurate my LAA will be

  2. jjhh

    Hey Nik, I have some questions about this strategy. After doing my research I read, to first set up three different video ads to test which one has the best engagement, then to figure out an interest with the best engagement video and then lookalike.

    Now with this method we won’t have to find the interest?

    Also I found my most engaged video, so does that mean now I should just build up video views and custom audience and lookalikes?

    Sorry for the stupid questions