If your social media strategy on YouTube, Facebook, Instagram, and/or LinkedIn is focusing on macro/pillar content like a vlog, you’re making a huge mistake. The micro content (small highlight clips) that is created from the pillar content is so much more impactful on social.

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of #VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

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47 Responses to “How to Crush Making Content for Instagram and LinkedIn | Meeting in Los Angeles, 2018”

  1. Andy Sims

    LinkedIn is such a time suck. It's a FaceBook for recruiters. I get the importance of social media for businesses, but really feel that it's a waste at the individual level. Earlier versions of social might've been more focused on making "authentic" connections, but from observation, social media is largely toxic, making people much more narcissistic. Obviously it's a bit hypocritical, as I'm typing this on YouTube. Not all social media is toxic, especially content that brings value (I get "value" is relative) like listening to GaryVee. But, social is very saturated, to the point that the toxicity overwhelms the good.

    Reply
  2. RealVersatile

    Key points I got from this is create a lot of authentic content that provides value on platforms your target audiences/market usually use. Would you agree that this is the same of what you got from this video?

    Reply
  3. Mijo_ Shrek

    Lol, I live it he's constantly telling us that he's looping what he wants and more of us consuming his content,new recruits he's gonna get And actuualy genuinely is coming from authenticity of how we live,what we're valuing,why and what are actually doing with this life in our day to day happiness. As he's looping us into feeding the content, he's bringing both,Im not an entrepreneur,my actions in my life have not spoken of this in what I desires but the creating content and video productiom,Ive always loved video,but all this feedback as a kid said to be realistic. This gave me a perception to atleast go for it than that regret he talks about..

    Reply
  4. Joke De Swert

    So true that you need to find the channels that fit for you! And that's not necessarily gonna be Instagram. Where is your audience at? Go there!

    Reply
  5. Chicoi's Life on Video

    I plan to make an advocacy based clothing brand called RUG Clothing (rug means. Rise Up Gamers). Should I make a yotube channel around it? But if I do, the clothing line might turn out to be a merch of a show?

    Reply
  6. Rick Cowley Mindfulness and Fitness

    This is great stuff from Gary V… but If your attacking depresion… TAKE A LOOK AT MY YouTube video's Realisation and Light bulb moment… Seriously. oh and I'll add I'm not in it for money… Im not monitized… I just here to help… that's my reward…

    Reply
  7. David Sfarcioc

    what’s really awesome here is that david is willing to sit down and take advice from Gary Vee and taking down info for his own success. David doesn’t stop learning!!

    Reply
  8. Stonish

    Just starting out and from the start Im using a lot of carusels. Even 10 pics as a carousel with a big description. Do you guys think its better to split those 10 into separate images? I know I can use more hashtags on the same topic then but not sure if its going to be better in the long term?

    Reply
  9. Chace Bonanno

    Focus on the micro content. Those moments out of the vlog/podcast that will get the most views. Those videos with the perfect caption.
    Have daily micro content.

    Volume and collaboration is key.

    Reply

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