How to Crush Making Content for Instagram and LinkedIn | Meeting in Los Angeles, 2018

How to Crush Making Content for Instagram and LinkedIn | Meeting in Los Angeles, 2018



If your social media strategy on YouTube, Facebook, Instagram, and/or LinkedIn is focusing on macro/pillar content like a vlog, you’re making a huge mistake. The micro content (small highlight clips) that is created from the pillar content is so much more impactful on social.

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of #VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as #DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

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47 thoughts on “How to Crush Making Content for Instagram and LinkedIn | Meeting in Los Angeles, 2018

  1. LinkedIn is such a time suck. It's a FaceBook for recruiters. I get the importance of social media for businesses, but really feel that it's a waste at the individual level. Earlier versions of social might've been more focused on making "authentic" connections, but from observation, social media is largely toxic, making people much more narcissistic. Obviously it's a bit hypocritical, as I'm typing this on YouTube. Not all social media is toxic, especially content that brings value (I get "value" is relative) like listening to GaryVee. But, social is very saturated, to the point that the toxicity overwhelms the good.

  2. Key points I got from this is create a lot of authentic content that provides value on platforms your target audiences/market usually use. Would you agree that this is the same of what you got from this video?

  3. I need a "DRock" in my life. haha

  4. Lol, I live it he's constantly telling us that he's looping what he wants and more of us consuming his content,new recruits he's gonna get And actuualy genuinely is coming from authenticity of how we live,what we're valuing,why and what are actually doing with this life in our day to day happiness. As he's looping us into feeding the content, he's bringing both,Im not an entrepreneur,my actions in my life have not spoken of this in what I desires but the creating content and video productiom,Ive always loved video,but all this feedback as a kid said to be realistic. This gave me a perception to atleast go for it than that regret he talks about..

  5. representing Edison, New Jersey; I love it!

  6. So true that you need to find the channels that fit for you! And that's not necessarily gonna be Instagram. Where is your audience at? Go there!

  7. FOUR pieces on LINKEDIN daily. -Gary Vee

  8. Post at least 2, 3, 4 times a day! Micro content more important!!!! Thanks Gary Vee!

  9. Who’s the other guy in the video? What does he do?

  10. The most brilliant con man of this era.

  11. Great advice thanks for sharing 👌🏽

  12. Gary.. when can D-Rock start making weekly videos like a TV sitcom? The first VaynerMedia original sitcom on Netflix! @garyvee

  13. Super interesting. I need more content

  14. You are definitely re-wiring brother!

  15. I'm not sure if you are "attacking depression" all this social media stuff is making people quiet unhappy. Thats what studies suggest.

  16. I prefer LinkedIn over IG for business uses. It's not only a personal preference but also my users are more engaged on LinkedIn. Now that they are going to have LinkedIn Live, (source – https://restream.io/blog/restream-partners-integrates-with-linkedin-live/ ) I will have more exposure and engagement.

  17. If anyone wants to learn more about working remotely or join a fun & active community, check out http://www.guavabean.com! We love helping freelancers & digital nomads find their dream jobs. 💕

  18. I think the question is do you miss me?

  19. My ig niche is so diffent i honestly dont think anyone can help me.

  20. I plan to make an advocacy based clothing brand called RUG Clothing (rug means. Rise Up Gamers). Should I make a yotube channel around it? But if I do, the clothing line might turn out to be a merch of a show?

  21. All of Gary's videos give out so much information. At the end of the day it's all about hard work and grinding.

  22. This is great stuff from Gary V… but If your attacking depresion… TAKE A LOOK AT MY YouTube video's Realisation and Light bulb moment… Seriously. oh and I'll add I'm not in it for money… Im not monitized… I just here to help… that's my reward…

  23. Gary would hunt deer with a machine gun, cause volume. 3:50

  24. He's on speed or has ADHD !!!!!

  25. what’s really awesome here is that david is willing to sit down and take advice from Gary Vee and taking down info for his own success. David doesn’t stop learning!!

  26. The opportunities are available for all of us to succeed online! Just about putting in the Work!

  27. Hey Content Creators! I need your help.
    Please fill out this questionnaire and help me out to complete my research paper for college.

    https://goo.gl/forms/V7ohEbZSnbH9jkt02

    Thank you for your valuable time

  28. I love when Gary talks about us lol

  29. Just starting out and from the start Im using a lot of carusels. Even 10 pics as a carousel with a big description. Do you guys think its better to split those 10 into separate images? I know I can use more hashtags on the same topic then but not sure if its going to be better in the long term?

  30. This is so freaking awesome. I'm totally taking this and applying it.

  31. Focus on the micro content. Those moments out of the vlog/podcast that will get the most views. Those videos with the perfect caption.
    Have daily micro content.

    Volume and collaboration is key.

  32. He says IG. Could anyone tell me what IG is?

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