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In this tutorial I give tips and strategies for how to market and promote your business with flyers.

Most first-time marketers have a marketing plan that goes something like “I will promote my business by handing out business cards, flyers, and promote my business on social media sites like Facebook and Twitter.” Does that sound something close to what you have in mind for your marketing? In this tutorial, I will explain how to effectively promote and market your business with flyers.

Here is a brief tutorial with strategy on how to design the flyers. There are a few important elements that make or break a flyer marketing campaign. One important thing to keep in mind is that when you hand out flyers to people, those people are usually on the go. That means they have only a few seconds to glance at your flyer before they determine whether they will take a closer look at it, or throw it away (hopefully they will recycle the flyer).

This means that when you design your flyers for marketing your business, you have to print the value proposition of your business in big letters and with clear print. What you are promoting should be immediately clear to the person who takes the flyer, and it should also be clear what the value is for the person looking at the flyer.

Additionally, try to not go too heavy on the graphics. While graphics can be enticing and alluring, they can also cause a little bit of confusion. So try to have clear images that add to the flyer’s message in a nice way.

Additionally, when you do your marketing by handing out flyers, when you hand out flyers to people during your flyer marketing efforts, make sure you give the flyers to people who would likely become customers. So find a way to reach your potential audience. The better you target your potential customers, the more successful your flyer marketing campaign will be. Keep in mind, that there is a cost to this form of marketing. It is the cost of printing each flyer and the cost of a person’s time that it takes to hand out the flyers.

Additionally, you might be interested in my marketing mobile apps where you can learn how to do flyer marketing, and you can get help from me via chat and discuss how to do marketing with flyers, and other strategies! Here is the iOS marketing app:

And here is the Android marketing app: https://play.google.com/store/apps/details?id=com.marketingpremium

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12 Responses to “Flier marketing: marketing a business with flyers (fliers) – strategies, tips and ideas.”

  1. Jo C

    Just wondering how to approach neighbourhood condos and hand deliver flyers in each of the units. Is there anything that I need to be aware about ?

  2. David Mulder

    hey! I just got a new job where i got to hand out flyers a lot. Do you have any tips with giving them away or any tips to make sure i will do good at it? 🙂

  3. Marcel Barascout

    I have a safe deposit box company in a tourist place. What can I do to promote it, when my target are backpackers. But they leave each week so I have to go promote it again. What do you think?

  4. Krishnan Rajesh Kumar

    Hello thank you 

    i am into the maintenance service business (electrical ,plumbing , house keeping ..etc) for commercial and residents . can you please tell me what are the different ways to reach the customer than flyers ?

  5. yolanda fonseca

    Hello thank you

    You mentioned that there are a whole bunch of different ways but you didn't mention what they are can you make a video specific for the best way of marketing your business I would so appreciate

    Thank you

  6. click411

    I am starting at a Barbershop and I have actually been cutting longer then all the Barbers there and I like them and they are good Barbers.  I am very good but to the hight volume of people that come in,They see me as a new Barber. I am gaining customers slow because when I do a cut the people waiting on the other Barbers see it and I get a few customers from that.   I am going to post flyers at the two Gasoline markets they have on the block and hand out flyers to the businesses there.   One thing I have a problem with is that there is one Barber there that has a huge clientele but I think he is undercutting so if Haircut is $13  I think he is charging most people $12.   Any  tips