Installing the Facebook Pixel.

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How Does the Facebook Pixel know when you’re running ads for different goals?

Maybe you’re running one Facebook ad to get people to download your eBook, and one ad is running to ask people to schedule in a call with your business. How does it know who to show the right ad to?

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When we run Facebook Ads, the pixel is like a digital sponge, collecting all the data on the type of people that are interacting with our ads.

The more information the Pixel collects, the more often the Pixel will show your Ads to similar people with similar likes and interests.

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