Many business don’t do the marketing the right way, especially when it comes to social media marketing. What you need to keep in mind is that your social media campaigns have to be effective and affordable. If done the right way, they can help you grow your business. Targeting the wrong audience is not a good idea. Let’s talk about 5 do’s of effective social marketing.

1. Learn to use the power of social media

On the Internet, you can find a lot of information about marketing. You can find free courses as well as paid ones. Understanding these things is not difficult as long as you want to educate yourself.

So, it’s important that your take your time to find out how these marketing campaigns work. Although basics are the same, businesses have to customize these strategies so as to grab the eyes of their potential customers or clients.

2. Listen to your prospective customers

How can you find out what your customers want from you? There is only way. You need to listen to them. Aside from this, it’s important that you make use of social media platforms to extend your customer service, as more and more customers present their feedback and opinion on websites, such as Facebook and Twitter.

By listening to your clients or customers, you can avail a lot of opportunities too. For instance, you can read up on the key influences to find out how you can improve your products or services.

3. Make use of automation tools

It’s not a good idea to opt for spammy automation. Instead, you should use the smart automation. Blasting out a lot of promotional offers all the time is not a good idea. This may prove counterproductive and your followers may lose interest in your offers. What you need to do is make use of social media to get in touch with your customers and offer useful information. By doing so, you can build a loyal audience that can become your customers.

4. Engage with your audience

You don’t just need to keep updating your social media pages, it won’t work. What you need to do is keep in touch with your audience and keep them engaged. What matters is their satisfaction.

If you engage your audience, you can find out more about the problems that they are facing. Then, you can work harder to resolve those issues and make those customers satisfied.

5. Work on just two platforms first

It may not be possible for you to stay active on all of the social media sites. If you are just starting out, make sure you choose one or two platforms and focus all your efforts on them. Most of your customers will be active on two big platforms, such as social media and Twitter.

So, these are 5 do’s of social marketing. If done well, they can help you run effective social media campaigns to grow your customers and clients to expand your business.



Source by Shalini Madhav

In the world of business, marketing is essential. However, in our new digital age, traditional marketing is becoming increasingly ineffective, and a new form of marketing is on the rise. Because of its many advantages, social media marketing has become an almost essential part of any business’s attempt to establish a firm footing in today’s competitive market. When considering the pros and cons of different marketing methods, think of all the time and money that was traditionally spent on marketing your products or services, and compare it to what it now costs to market your business on social sites.

Originally, businesses paid out of pocket for advertisements on television, billboards, or in newspapers. Eventually, these strategies came to the point where they were not cost effective in the least. Of all viewers of advertisements, only one to two percent actually contacted the distributor and was interested in their product. Why was this? One of the most interesting advantages of social media marketing is that when viewing television, advertisements often irritate and interrupt viewers, causing most of them to be uninterested in the advertised product. With social media, the targeted audience not only watches the advertisement, but also participates in it.

Participation is a key advantage of social media marketing. Online, people willingly participate in activities and blogs that market your company for you. When the customers become involved with your business or company, they not only care about your products, the come to care about your business. Social involvement with customers usually leads to an increase in clientele and customer satisfaction.

Another advantage that comes with social media marketing is that online advertising with sites like Facebook is one hundred percent free. You no longer have to rent a billboard or air time on the television or radio. You do not have to pay for ink and paper and distribute fliers about your business. You can do it all electronically and be much more productive. Almost every human being, in the United States at least, has heard of Facebook, MySpace, and Twitter. Most of them have profiles. By marketing your business online, a completely new world of advertising opens up.

With all these advantages, a business almost cannot survive in our world without internet marketing. The best thing about it though, is that it is affordable, effective and can work for anyone. Any business, no matter how small, can effectively market itself online.



Source by Devon G Artis

SMM, the new tool in the business arena has shown a promising rise, the recent years. The web world is going gaga over it & Social media has shown a 100% higher lead-to-close rate than outbound marketing. Today nearly 84% of B2B marketers use social media in some form or the other. No matter what you sell and who your target audience is,, using social media as a marketing tool is a sure shot way to you grow your brand!

Not having an active social media presence is kind of like living in the ancient times. People may ask what is social media marketing going to do for me? Do I really need it? Yes. Yes you do just check out the reasons why:

Increased Web Traffic

Social media posts can drive targeted traffic. Creating a new page on your site, landing pages, well-placed social media posts can make all the difference. A single link on Reddit or links submitted to StumbleUpon can transform a page from a handful of visitors a day to hundreds. Who wouldn’t want to capitalize on that?

Boost SEO

Social media can boost your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Driving traffic to your optimized pages with social media posts will cause them to climb much faster in the search engine results pages (SERPs).

Connect with Consumers & Industry Leaders

Social media leads to real relationship building. Twitter and Instagram marketing can get you free interaction with your customer base – you can read their tweets and status updates to get insights into their daily lives like what products they prefer and why etc. & maybe you can fine tune your strategy.

You can also use social media as a tool to connect with thought leaders and tastemakers in your space, as well as journalists who cover your industry.

Get your message across

As people view Twitter and Facebook as social networks, not marketing machines they’re less likely to see what you post as marketing and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.

Targeting and retargeting with Ads.

The highly customizable nature of social media ads. like Facebook ads, is one of the reasons social media is important. These ads even allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to retarget the users who visit you & even convert them into solid leads and sales.

Get noticed at events

It’s easier to get noticed at events and even generate earned media coverage with social media posts. At any event there’s no better way to leverage your presence than with the help of social media.

Immediate response

The feedback you get in the process of SMM, you’ll be the first to know when there are issues – and you can take immediate steps to resolve them right away and consumers appreciate companies that respond to customer complaints.

Builds Brand Loyalty

Brand loyalty can be built on a strong social media presence. It has been found that brands with active social media profiles have more loyal customers. Being active on social media helps you become less like a business and more like what you truly are – a unified group of people who share a vision.

Are you ready to jump ahead of your competitors with social media? Want to see your rankings climb fast? Pull out that phone and give us call. We’ll help your dreams come true.



Source by Amy Pitt

Social media marketing has the potential to help scale a business of any size provided it is done effectively and targets the right audience. Plus, with the right know-how and strategy, this type of promotion can be very affordable. Here are four steps to achieve effective social media marketing:

Learn how it works

The first step to being successful with social media is to learn the basics of how it works. There are plenty of paid courses and free content online that can be used to educate yourself. Also, it is practical to learn how this marketing strategy can benefit your specific industry. While the basics of social media are quite similar for most businesses, it is more effective to use a specific strategy that helps to capture the attention of your user base. It is best to learn the basics using free resources and content, and then learn the techniques that target your specific objectives and goals.

Listen to customers

The different social media sites can make a great platform to interact with customers and use it is a place to give advice and support. More and more customers are using these sites to give their opinions or voice their complaints. It is useful to be active and give helpful and thoughtful replies. Also, it is possible to learn valuable information about your product or service simply by listening to your audience.

Use automation for efficiency

The use of automation software tools can increase efficiency when it comes to pushing out the useful and helpful content to the different sites. But, avoid sending out a lot of promotional content throughout the course of the day because this is more likely to lose followers. Social media is best used to provide valuable information and communicate with your audience. The slow and steady approach is very effective at converting your followers into buying customers. Also, with the software tool taking care of the schedule posts, you have more time to engage and reply to messages left by followers.

Avoid spreading yourself too thin

For the new business venture it is usually best to start social media marketing using two or three of the main platforms. Use the sites that are most likely to attract your target audience. While it may be tempting to sign up to every site when starting out, this is rarely an effective option. After growing an active following on the first few sites, you can slowly expend to other sites in an effort to reach a wider audience.



Source by Leo Eigenberg

Chances are, the person reading this right now has Facebook, Twitter, or Instagram. Social media surrounds our world, but some businesses still think of social media as an afterthought. Any digital marketing company will tell you your business can thrive with the right social media marketing strategies.

About 20 percent of customers use social media channels to find information about any business. That means your role as a business owner should be to maintain your brand’s online presence.

What some entrepreneurs fail to understand is that it isn’t just for fun-it’s a force to be reckoned with. When used right, it can bring power to your business. On the other hand, flops on social media can be bad for business. Here are the top social media marketing mistakes companies make.

1. Having Too Many Social Channels

Alright, so if you’re on social media, you don’t have to be on all the platforms. Your company just needs to be on the ones that are best able to reach your customers. After all, the content you post on LinkedIn may not apply to Snapchat, as your audiences on both platforms may also differ.

Additionally, every channel you sign up for is another platform to maintain regularly. It is a real-time channel, which means content should always be flowing on your page. So if you have five different channels (which you can), you have to make sure you can manage all of them regularly.

2. Ignoring Feedback

This applies to both good and bad feedback. Customers love hearing from a brand they follow because it gives your company a friendly, human face. While it may be tricky to keep track of your followers’ interactions, the more (and quicker) you respond to their comments, the more chances you’ll have of giving them a good experience.

It’s said that 71 per cent of customers who have a good experience with a brand are more likely to recommend it to others. This is also your chance to express brand personality. You don’t have to sound like a robot. Use a voice that works for your branding. Spotify’s brand identity targets millennials, so their tone is fun and hip.

3. Posting Content Manually

Creating content and managing social channels regularly are tough tasks. It takes a lot of time and effort, which is why some businesses fail to update frequently. Luckily, there are lots of tools that can help you optimize your social media management.

There are tools for different needs. For publishing, there’s Hootsuite, Buffer, and Sprout Social; for quick graphics, there’s Canva. These are just some of the examples of tools you can use to save time, and make its management easier.

4. Not Optimizing Content for Each Platform

Your hashtags on Instagram make sense but on Facebook, not really. At the same time, the ideal character count on Facebook is not the same on Twitter, and the number of emojis you put on Instagram won’t work on LinkedIn. Each social media platform has different ideal posts, so you should optimize your posts for each channel.

Any digital marketing company knows social media marketing is more than just signing up for accounts. Maintaining your channels is a lot of work but it can build brand loyalty, which is something hard to find. So the next time you sign your business up for a social media account, remember to maintain it on a regular business.



Source by Donald Smithon

Marketing is essential to any business and is generally referred to as the most important aspect of any business strategy. Large companies spend millions of dollars to hire reputed agencies to handle the marketing of their business whereas smaller companies rely on more creative and cost efficient methods. In the extremely competitive world of today, social media marketing is the new ‘in’ thing and definitely here to stay. In a nutshell, it means using social media such as blogs, community sites, video sharing sites etc. to market a product or a business.

Certain popular websites like LinkedIn, Facebook, Twitter, Flickr and YouTube which have more than five million visitors everyday are considered to be an important hub for marketing. Promoting your business using these sites is a very attractive business proposition since they offer a huge amount of steady traffic everyday. In today’s world, social networking is extremely successful and social media marketing is very important to a business because of the sheer number of people that access these sites regularly.

The reasons why this type of marketing is so important, or rather, essential for a business are many. Firstly it is a low cost investment when compared to the other options available, offering many links to your site for free. Social media is generally free to use but marketing the same thing through conventional methods would cost you thousands of dollars. These sites get a lot of traffic and they in turn generate traffic to your site. Also it acts like a word-of-mouth concept that people tend to believe when compared to commercial advertising.

To make a lasting impact on the user and build a successful business any entrepreneur should be adept in social media marketing. There are a number of factors to keep in mind while promoting your business online so as to maximize its potential and achieve realistic real time sales. Lehman Hailey believes marketing through social media is a potent method that will make your site profitable over time.

Following are a few pointers that an entrepreneur would do well to remember while utilizing the immense scope of this type of marketing. Firstly, one should always try to give a clear account of the company’s product or the contents of the business instead of exaggerating and claiming the impossible because this discourages people from visiting your site whereas a more realistic picture generates slow but steady traffic over time. Secondly, it is important to post as many links as you can wherever there is a provision to do so.

Any business becomes profitable only if the end product promised by the company or the entrepreneur is really as good as advertised and produces customer satisfaction. There is no sure-shot formula for success using marketing since it only gives more visibility to the business and the end sales depend only on the efficiency of the product. However, social media marketing is an important tool that, when properly used is a highly beneficial and promising enterprise.



Source by Lehman Hailey

The universe of digital marketing is wide and varied, but the one factor that is dominating it is social media. Through online platforms, companies can reach a global pool of customers that are in billions. Any corporation that is not utilising this source is not only skipping on a fantastic growth window but a cash cow of profitability.

Be it mere PPC services or sharing content on social media, when a company utilises any platform, they spread awareness of their service or product. Furthermore, they indicate to search engines that the brand is reliable, valid and consistent. Let’s take a look at how else social media affects an establishment, positively.

  • Get the customer engaged.

Marketing is about winning the attention of a person and then conveying your message. Social media is the easiest and ideal way of interacting with customers. It is the one path that allows for two-way communication at lightning speed. Catering to the wishes or interest of the patron is fast paced with online platforms. When more consumers are engaging with your brand, there is a bigger probability of conversion.

  • Get more customers aware.

Facebook, Twitter or Instagram are not just avenues to converse with current customers. They are pathways to reaching an added audience in real time. Unlike most other marketing stratagems, social media is a hassle-free way to enhance the visibility of a brand. Just a few hours every seven days has shown, in more than 90% of companies, a greater awareness of product or service in customers.

The gist is to create all social media profiles, use them regularly and begin networking to generate a wide audience

  • Make customers more loyal.

Without a shadow of a doubt, the one benefit social media has for customers is the ease with which they can find brands. The convenience of connecting heightens user experience and benefits the company. How? A patron becomes loyal to a brand when they receive satisfaction. When a customer is able to communicate with the corporation within minutes of facing an issue or wanting to know more about a product through social presence, it ups satisfaction. This, in turn, leads to brand loyalty.

  • Gain understanding of the marketplace.

The reason social media is considered the MVP of digital marketing is not that it gives brands the freedom to introduce their products to a broader audience but because it offers a comprehension of the marketplace. When a company is able to talk with their patrons through online avenues directly, they get to know precisely what is needed.

Over and above, a brand can observe the online activities of consumer and get to know their opinions and interests. This would not be possible without pages and handles on social media. Think of social media as a research tool which can be employed to know the demographics when the brand following becomes large.

  • Be more economical.

Advertising, in the traditional sense, is not an inexpensive strategy. But promoting through social media marketing is hugely cost-effective.

  1. Creating an account on any platform is free.
  2. Developing a brand through your own handle costs zilch.
  3. Even paid advertising is dirt cheap on social media.

To top the cake with a cherry, a company can invest the smallest amount and get a high rate of return. Significantly raising conversion rates is not hard with social media adverts, you need a little capital and the right time.

  • Gain a brand voice.

Through an online platform, a brand can create a voice that speaks directly to patrons and generates a healthy brand image. When a customer receives a tailored reply to their query on social, instead of a cookie cutter reply, they appreciate it more. It shows that the company values the consumer enough to take the effort to write a personal response. A brand voice, therefore, allows for effective communication, networking and healthier satisfaction in clients.

  • Become an authority.

Every time a small or big business posts an original content on social media or each time, they resolve a question posed by a customer, they establish authority. As more and more original posts go up and resolutions occur, in the eyes of the patron, the brand becomes an expert on the subject or topic. Just like satisfaction and loyalty affect the bottom line of an organisation, authority touches it too. Why? Because it leaves an optimistic picture in the mind of the consumer. It makes them more probable of buying a product and talking about it to other potential customers.

A Succinct Layout

No marketing guru or entrepreneur can deny that media is a magic wand. It creates miracles for budding and established businesses. When you post consistently, the benefits the trade accrues are:

  1. better SEO
  2. increased traffic
  3. improved brand loyalty
  4. healthier customer satisfaction

Remember, chances are the competing businesses is already exploiting social marketing to reach probable patrons. Don’t miss out on the opportunity.



Source by Uma Nathan