Social media has the potential to bring about dramatic improvements in your SEO efforts. However, it is important to understand how activities on social channels can have an impact on your ranking. Search engines use links shared on Facebook, YouTube, Twitter, etc. as ranking signal. One important thing to consider at this point is that social media is not a direct ranking factor.

Increasing number of people are carrying out more and more of their daily communication on the internet, particularly social media which is a great way of sharing and obtaining information. People love to consume interesting content on social media. If you create amazing content and share it on relevant social platforms, it is likely to get popular. As a result, your rankings will experience a boost. Following are 3 of the ways social media can help you with your SEO efforts:

1. Generate links

First of all, you must create and post shareable and engaging content on platforms relevant to your industry. The more share you generate on social media, the more likely that people will see your content and link to it. Few years ago, marketers took it as granted that Facebook shares were a great ranking signal and, therefore, they put considerable emphasis on generating more and more shares. It was not really the number of shares that search engines took as indirect ranking factor, but the links that Facebook shares can generate. Which means you need to focus on creating high-quality content and sharing it on Facebook, Pinterest, Twitter, etc. to get links from other websites.

2. Build presence

In today’s competitive environment, it is crucial to not only produce great products but also market them in an effective manner. As a business manager, you must stay proactive and reach your audience wherever they are in the world. You can’t find a better place than Facebook where you can have the chance to connect with 2 billion active users. Build your audience through social media marketing and earn customers trust. Social media helps you promote your brand and get it in front of potential customers who wouldn’t have otherwise found you. Once you earn more share of clicks in Google from a rapidly growing audience, you will be ranked higher.

3. Make good use of YouTube

We know YouTube is the second most-searched search engine where people can find plenty of incredible content and solutions to their problems. If used properly, YouTube marketing can have a positive impact on your SEO performance. If you create enticing content to promote your brand, it can leads to more links, just like Facebook. Videos can rank organically in search. The best technique is to create how-to videos that can help your audience solve problems.

Google+ is also a very useful platform where posts are ranked almost instantly. People who are logged in to Google+ receive personalized Google results.

To make a real difference to your existing ranking in SERPs, you have to create a sound social media marketing strategy while focus on creating great content.



Source by Tridipta Ghosh

Whether you have a small business or a startup, you cannot disagree with the fact that social media is an essential part of marketing strategy. Anything going wrong on social media can have a negative impact on your business. Here, we’re presenting the five best ways through which you can make your social media marketing strategy work:-

Proper Planning

Many small business owners think social media marketing is simply creating an account and sharing regular updates. However, when they don’t get any positive response, they give up straight away thinking that social media doesn’t work. Conversely, the reality is that they did not make a real plan.

Social Time Scheduling

In social media marketing, the time and the frequency chosen for posting are important. You will have to keep a close eye on the latest ongoing trends that are pertinent to your business. Regular interaction and having conversations with your clients is essential.

Clients’ Engagement

You are required to focus on regular engagement with your clients. A small business owner can engage with clients by promoting their updates, and sharing their views. You are required to reply to their queries, asking them questions, and asking them for their opinions.

Content is Real King

Writing and sharing interesting content with your audience and potential customers should be your main concern. It can play an important role in getting your message across. A great content will attract visitors organically, and they will regain in touch with your business.

Have Some Excitement

Your social channels should be practical as well as they also need to be appropriate. Everyone loves to express amusement, so make time to keep your audience by posting jokes or fun images. Focus on your target, post relevant updates, and keep up pace with the newest trends going in the market.

Some of the social media marketing strategies involve:-

Facebook Marketing: Facebook had whopping billions of monthly active users. You need to be taking full benefit of this most popular social network. We’re here to help with forward-thinking social media strategies including content creation and promotional contests related to your business.

Twitter Marketing: Twitter has become a great place for businesses to connect with customers. Most of the users are more likely to procure a brand followed by them on Twitter, there’s no better place to get started now!

LinkedIn Marketing: LinkedIn is the largest professional network in the world. In the event you’re looking to establish your brand, don’t forget LinkedIn out of your marketing strategy.

YouTube Marketing: YouTube has maintained its position as the top video sharing website in the world, and with over billion hours of video watched every month. In the event, you have commercials, ‘about us’ videos, etc., YouTube is the main property for getting your videos found.



Source by Sumeet Khanna PhD

Experimentation with social media marketing has for long given great results. To some entrepreneurs, however, it is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. Social media marketing has become one of most beneficial ways in which B2B or B2C companies can make the most out of advertising all over the world. The companies who take care of the needs of their community or targeted audience are the ones who rule the digital world.

Online services should know about the needs of their targeted audience and cater to them. Starting from customer discovery to their conversion a good online agency fulfils its responsibility. The service providers should emphasize on the quality of the item rather than quantity to attract customers and transform them. A successful social media marketing aims at reaching out to different prospects with the business goals that are already set and they also have a great platform for that where people belonging to diverse communities are connected.

A company specialising in online services provide customers with many marketing strategies which are as follows:

· MEDIA STRATEGY: It is a milestone in creating awareness on social networking sites. The agency might customize the approach making some necessary implementation on the existing profiles after a comprehensive study of the existent aims, goals and objectives and target audience.

· LISTENING SERVICES WITH REAL-TIME MONITORING: Listening is always a great way to understand and getting to know better about the customers and target audience. By talking and exchange of ideas you can come to know which change of approach is clicking for betterment and which strategy is not.

· MANAGING COMMUNITY SERVICES: The success of your website does not only depend on the number of visits in your profile. Getting to know more about your customers and the challenges that they pose are the ways in which one can achieve success. Agencies should understand this and make amends to grow closer to your audience.

· DEVELOPMENT THROUGH SOCIAL CONTENT: Social media marketing wants participation of audiences for the betterment of the products or services. It is a great way to generate user driven products which makes the company profitable.

· CAMPAIGN SERVICES: It is the most commonly overlooked feature and the most important. There is a need for campaigning online. It ensures that the brand and the targeted audience go hand in hand for better results.

· DEVELOPMENT OF CONTENT AND ONLINE MEDIA MEASURES: The first and the most important thing is the development of the content of the website because that is what makes it catchy and attractive. These are some important measures because it is only through this that contingency plans can be applied to keep all the workings in check.

SMO services are the most important part of media marketing because it helps highlighting a company’s website online.



Source by Rohit Bisht

Social media marketing comes with its own flow! Just like you shouldn’t be expecting yourself to speak Italian fluently, without you getting trained in the basic and a beginner course, in a similar manner, you can’t get stressed on not acquiring the following that you want without knowing the basic tenets. If you are seeking help and guidance, any professional SEO company will have the following to share.

Understanding social media marketing?

Over the past decade, social media has witnessed exponential growth that most companies have made this an integral aspect of their overall marketing strategy. As per the Social Media Marketing Industry Report in 2015, approximately 96% marketers are resorting to it in their marketing strategies.

It is essential to understand, why marketing has become this important! From the business perspective, here are some of the ways in which it has been a boon to businesses and organizations.

1. You get to know more of your audience and the overall market scenario through rich interactions

2. Helps you establish your vast customer base.

3. Allows you to respond to the online community that will save time to get to know your customers. If you had to know them on a one-on-one basis you will have to shell out a huge amount of time.

4. You get the scope to narrate your brand story.

5. You have the chance to maximize your online sales and earn high revenues.

6. Allows you to reduce the marketing expenses

7. You are clued into other market players and can plan to stay ahead of the competition

Get your social media marketing strategy:

When you realize the power of social media, you certainly would love to have a strategy! Though the internet is buzzing with several guidelines and ways to get this done all by yourself, it’s always better to seek professional assistance. This is where you might as well want to join hands with an expert and reliable digital marketing company.

As a service provider, these companies take into notice your existing online marketing and plan and improvise on it, with their inputs. However, if you want to incorporate a social media marketing plan, here are a few components that you must include in the plan.

1. Setting out your goals and a long-term vision

2. You need to arrange for an audit to get valuable insights

3. Generate and enhance all your social accounts

4. You have the chance to drive your inspiration from your competitors, the clients and also other leading market players

5. Generate a content marketing plan

6. Have your editorial calendar ready as well

7. Examine, analyze and also manage your social media marketing strategy from time to time

When you are setting out on your social media marketing strategy, you need to keep a check on the salient points. These guidelines will enable you to take the best approach to make it work in your favor.



Source by Sam G

As we enter into a new chapter on a new calendar year, it’s time to start thinking about effective social media marketing strategies for your small business. In order or you to stay ahead of the competition it’s imperative for you to adjust your marketing strategy to take advantage of prevailing trends and the ever evolving market for various business industries. The small business platform has changed a lot within the last few years and staying up to date with those changes can be a challenge.

Below are a few social media marketing tips To keep you ahead of the competition in 2018.

  1. Increase Your Visibility – The reason social media marketing is so huge is because so many people spend time there. You can’t increase visibility for your business and online personality with a private page. During the year 2017, I saw a lot of this and it made me scratch my head a bit. I’m not sure why but the drawbacks to this can hurt your brand. If your biggest concern is unwanted spam comments, this can be controlled and eliminated with the block button and by updating your settings. The goal is to accommodate your audience and generate leads. Make sure every piece of your social media strategy serves the goals you set and the people who will see it. Refine your social media presence. It’s vital to the survival of your brand. Increasing your visibility drives traffic and invites engagement.
  2. Focus on Mobile – Most searches and website visits are done via mobile. Unfortunately, most businesses are yet to truly embrace mobile within their marketing strategies. Make it a point to optimize your website content and digital assets for mobile users this year. The efforts will improve your ROI from all digital channels and will drive prospects to your website boosting traffic from search engines in the proceeds. I’m not only talking about design and loading speed, but truly optimizing the user experience for site search, commerce, form entry, navigation and general mobile usability.
  3. Make Engagement a Priority – You need to be social on social media. It’s not a soap box for you to stop by to stand on to make an announcement once in a while. It was built so that individuals around the world could connect with one another. The size of your “followers” on social media doesn’t matter if no one is paying attention. Large followings make you feel good but if there is no message for them to follow it’s unlikely your brand will make much impact. What really matters is engagement. Engagement is what earns you shares which generates leads that turns into sales and having loyal customers. You also should make it a point this year to frequently revisit your buyer personas to ensure your message stays fresh and relevant to your audience. This level of interaction is what solidifies your brand.
  4. Content – Planning your calendar and content strategy for this year should be at the top of your to-do list. If you haven’t got started yet, yesterday would be a good time. Paid ads on social media are great. They generate good leads. But, it’s equally important to learn how to create a reliable, predictable and scallable flow of traffic that converts into clients and customers so that business it stays afloat with or without it. This can only be done by producing great content. All it takes is some it takes some effort, trying out a few different tactics and consistency. If you’re willing to invest the time, you can have all the perks of a well-trafficked business and website without spending an astronomical sum on paid ads. As a business owner and content creator, it’s part of your job to deliver compelling info to your customers about your products and services. Great content, compelling headlines, back-links, optimized SEO, sales campaigns and email marketing generated excellent, reliable traffic, and sales long before the social media paid ad game was invented. It still does.
  5. Video Streaming – Video in real-time is becoming more and more popular with consumers. Many social media platform giants are all investing more money into improving their video streaming capabilities and with good reason. It offers new opportunities for content marketing as well as customer engagement. It is a format that has gained serious momentum in the last 12 months and is the future of branding. It’s a great idea to add it to your business marketing strategy this year.

In general, the more specific and strategic you can get with your social media marketing plan, the more effective you’ll be in its implementation. Whether it’s Twitter, Facebook, Pinterest or Instagram, there’s so much you can do in the way of marketing and creating new opportunities for yourself while adding tremendous value to your clients, customers and readers. Don’t make your social media marketing strategy so lofty and broad that it’s unattainable. Balance is key. Always keep your customers and audience in mind. A good business objective will guide your actions, but it will also be a measure by which you determine whether you’re succeeding or failing.



Source by Faye Bishop

The strategy of social media marketing is generally accepted, it is the fact that it can help your business in many ways. The idea of social media marketing is way beyond than just brand awareness. Many companies hire specialized digital marketing agencies that can handle their channels. Use it for your business can be fruitful for you. Here are some great advantages that help you to understand its need for your business.

  • Makes Your Brand Alive – Having a website means that the brand exists but having social media channels means that the brand is active. SMO helps a brand to stay alive as if people are searching your company on different platforms and you are not active so, they might think that the business is defunct. Ignoring this powerful marketing tool can be a big mistake one can make.
  • Increase Customer Enquiries – Getting regular enquiries can be beneficial for every business, as it has the maximum chances of generating more leads that are new. Many people use social media to drop their enquiry usually in the comment section or in the inbox. Ignoring them can display a sign of poor service.
  • Share Influential Content – Social media is a wide platform that consists of huge audience groups. It is the best way that helps you to share your content according to your market niche. It also provides you the chance to build a connection with new people-that can be anyone like a good client or a potential customer.
  • Reduces Marketing Cost – Social media marketing is known as the best marketing tool. It can also benefit the startups and help your business to grow. It does not require a huge marketing cost hence; it is the best way to promote your brand effectively. Many companies hire a digital marketing firm to promote their brand among their business niches.
  • Engage Your Customer – Social media is the best platform that helps you to engage your customers. A positive engagement can help you get new leads and grow your business. This can also improve a customer experience as; people love to stay connected with the brand they love. It is the cheapest method where you can get the maximum number of potential clients.

These are some of the benefits of being active on social media. This influential marketing tool helps you to build a strong brand image. You can get the high number of customers through this platform. You can hire a good PR firm that can manage your different social channels and provides you the effective results.



Source by Gunjan Singh

Today, no business can survive or thrive without the support of social media marketing services. Online marketing companies help businesses utilize the power of different sharing platforms for a variety of reasons, such as increasing the number of visitors to a website, increasing leads to a brand, increasing sales of a product or service, strengthening a brand image, etc. With billions of people worldwide on various online channels, it would be foolish to ignore the potential of these channels for effective marketing and promotions, whether it is a start-up or an established business.

Social media may not be limited to just Facebook and Twitter anymore. Today, there are so many new online platforms gaining popularity and some new ones being created every single day. The widespread use of smartphones and human beings innate tendency to communicate and connect with each other, share information, explore new areas, all combine to make social media apps and websites powerful and successful. Whether it is Pinterest, YouTube, Instagram, Google+ LinkedIn, or any others, it is essential to know exactly what to post and where as not all social media platforms are alike.

How Social Media Marketing Companies help?

This is where online marketing companies help in providing marketing services that hit the nail on the head every single time. Each of these platforms have their own target demographic, with some overlapping with the other. The types of content shared on each may differ. For example, a person on Facebook may share different things than what he might share on LinkedIn. Also, if your brand's target audience is teenagers, it might not make sense to use LinkedIn that much as it might to use Facebook. On the other hand, if your target audience is senior-level executives, then it might make sense to use more of professional media platforms such as LinkedIn rather than other more casual platforms. There are differences between the tone required for different brands and it is important to know this and which is appropriate for which online website. Knowing which to use and what to post where is critical to success.

Social media can be leveraged for selling ideas, selling products and services, getting people to enroll in courses or getting people to participate or become active in social activism for a variety of causes. Everyone from government agencies to non-government agencies, educational institutions to private and public enterprises are on social media. They are not only looking to increase sales, but also to create a brand identity for themselves in the minds of their target audience.

Growing significance of social media

Online marketing is a great platform for businesses and organizations to connect with their customer base, get feedback, address any complaints or grievances, as well as promote their products or services. It is a very effective way to build a loyal community around a certain brand. Whatever the reason, various social sharing sites are a platform that should be leveraged to its maximum potential for better results for any business to flourish.



Source by Susheel Tripathi

It’s always difficult to market towards certain demographics. With social media being increasingly huge, there is no better platform to use. Utilising social media to your advantage can help you figure out what kind of audience to market towards, who enjoys what, and who will most likely enjoy your product. With these tips, you can use social media and make it one of your largest asset in your marketing strategies.

1. Decide which platform to use – There are a number of different social platforms and user bases. From Facebook to Instagram to Tumblr, there is no shortage of client bases to use. It is arguably the most important to focus on one or two platforms to begin with, to ensure that you don’t fizzle yourself out with focusing on multiple things at once, as marketing is just one aspect of running a business. Be sure to keep track of which platform is receiving more traffic, as the one with a larger traffic count will more likely be the one with a bigger base in the long run.

2. Connect your blog or website with your social profiles – Creating a number of social media profiles is essential for social influence. This is why it is even more important for you to link your main base of operations (website or blog) to all your social media profiles, and vice versa. Market your website on your social media profiles, and market your social media profiles on your websites. This ensures the creation of a closed loop, creating a large network of people that are connected with both aspects of your business, bringing in more traffic for your business.

3. Share interesting content – If you want to market towards to right people, you need to make sure you’re sharing content that they will enjoy. If you share interesting and helpful content, then you’re most likely to have your content shared and spread among the crowd. More importantly, don’t forget hashtags. The use of hashtags can help your clients keep track of your posts, and if they’re big enough, become a trend.

4. Keep your profile standing out – When it comes to social media marketing, it’s important to stand out from the crowd. There are a variety of ways to do this, as stated above you can post specific content toward a certain audience. But a core way to do this is to keep above the exposure. To face facts, you won’t be the last to be marketing on social media, which is why it’s important to make sure your posts aren’t lost in the ocean of others that are posted every day. There are a couple of different ways to do this, as you want to stand out but you also don’t want to over expose yourself. For a personal social media account, you can post as many times as you want per day as you will be mainly marketing towards friends and family. For your social media business account, it is advised that you don’t post more than twice per day, or seven times per week, as followers may simply ignore your posts.

5. Follow the influences in your crowd – The odds are that you aren’t going to be the biggest fish in the social media marketing pond. This makes it important to follow the bigger ones. If you happen to catch their eye, then you may be lucky enough to strike up a collaboration or a partnership. There is also the added bonus of recommendations. If you follow popular people, then you will most likely pop up in the recommended list for their followers, in turn gaining more traffic for your profile.



Source by Darryl Jackway

The only hope: let’s go back to its roots.

The best thing that ever happened to social media marketing was the hacking of the 2016 US election of Donal Trump by the Russians. Why? Because it laid bare what many in social media marketing has known for a long, long time: that social media platforms are a joke, their valuations are based on imaginary users, and their integrity lies somewhere between Lucifer and that guy who eats people’s faces in the movies.

For marketing consultants such as myself, recommending existing social platforms such as Facebook, Twitter, and Instagram has been increasingly difficult, because -quite frankly- many of us don’t trust the metrics.

And why should we? Facebook doesn’t.

This is from Facebook’s 2017 SEC filing (emphasis mine):

The numbers for our key metrics, which include our daily active users (DAUs), monthly active users (MAUs), and average revenue per user (ARPU), are calculated using internal company data based on the activity of user accounts. While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world.

The largest data management company in the world says it doesn’t really know if its numbers are accurate. Estimates? What marketing professional wants estimated results after the fact?

It gets worse. Emphasis mine:

In the fourth quarter of 2017, we estimate that duplicate accounts may have represented approximately 10% of our worldwide MAUs. We believe the percentage of duplicate accounts is meaningfully higher in developing markets such as India, Indonesia, and the Philippines, as compared to more developed markets. In the fourth quarter of 2017, we estimate that false accounts may have represented approximately 3-4% of our worldwide MAUs.

Let that sink in. Facebook is admitting that “approximately” 10% of its monthly active users are fake. Interestingly, they don’t mention what percentage of their daily active users are fake.

And that’s the problem with social media. You don’t know what’s real and what’s fake anymore.

Social media hasn’t been real for a while.

As marketers and advertisers, we pride ourselves on accuracy. In the olden times of marketing and advertising, we obsessed over rating numbers of tv shows, readership for print promotions, and delivery success rates for direct mail.

In all cases, the platforms of the day were heavily audited. You knew, with fair certainty, was the audiences were for any particular medium or channel because there was usually a point of review somewhere for the numbers.

Traditional media such as radio, TV, and print had been around long enough that there were thousands of case studies one could study the success or failures of individual campaigns. Because these mediums were part of the public record, it was easy to work backward to see what mix of media and budget worked and what didn’t.

As an industry, we could quickly establish benchmarks for success – not just based on our personal experiences- but in the collective experiences of very clear strategies laid bare for everyone to dissect.

Well, that all went out the window with social media.

Facebook, Twitter, and Instagram’s numbers were always a joke.

In days of yore, company valuation was based on revenues, assets, and human capital, and performance.

That all changed when someone came up with the concept of “daily active users.”

The race to gain users became the driving force for social media platforms in a way that we’ve never seen before. Now, the obsession with user growth opened the door to advertising and marketing fraud on a scale that just wasn’t possible previously.

Let’s get something clear: any platform that allows for people to create thousands of fake profiles so others can buy likes, followers, retweets, or shares is toxic to advertisers and brands alike.

Now, I understand that the word “allows” is doing a lot of work in that sentence, so let me expand a bit what I mean.

I don’t think I’ll get many arguments when I say that -regardless of what I think of them- the most successful social media platforms on the planet are also some of the most sophisticated technological enterprises on the planet. They have -arguably- some of the best AI around, as their entire business models revolve around being able to crunch numbers, facts, and obscure pieces of data millions of times a second.

They are also massive corporations, with an army of lawyers and IP bulldogs waiting to protect their brand against any hostile outside forces.

So explain to me, how is it, that even after all we have seen in the news people can still buy Facebook likes, or Twitter followers, or Instagram fans?

The reason: it was always a scam. And we got conned along with everyone else.

If your company is valued on your number of users and the activity of those users on your platform, what do you care if they are fake or not? If you did, you’d hire an armada of auditors to ensure the integrity of your userbase. I don’t believe they ever did and will never do this.

Social platforms deploy their honey trap.

Initially, social platforms such as Facebook and Twitter lured brands and companies onto their platforms with promises of free marketing and advertising. The ability to quickly grow a fanbase and follower base, without the need of hiring marketing shmucks like me. Why waste time on hiring a professional when you can do it all yourself for nothing?

At first, I was a supporter of this. I believed that marketing and advertising was often something that only larger companies could afford, and that small business marketing was being left behind. Social media marketing allowed for even a mom and pop shop to compete online.

So many businesses spent countless hours and thousands of dollars in human resources to grow their followers online.

Having lured them into their honey trap, social media companies then held followers and fans hostages. You had to pay to have access to the userbase that you built up and cultivated.

Suddenly the numbers didn’t make any sense. You had to pay to promote or boost posts when previously it was free. The result was disastrous for many businesses. The ROI’s didn’t add up, but with so many of their customers on these platforms, they had little choice but to continue to try and get whatever value they could for them.

Moreover, the move to such promotions opened up the Pandora’s box to further abuses. The drive for revenue seemingly caused social platforms to continue to look the other way on fake profiles and social media bots because they drove ad sales. Personal data was harvested and manipulated in ways that users could not fathom and did not agree to.

Mostly, it did something to marketing that I’m not sure we can recover. For many digital marketing firms and marketing agencies, it forced us to down the Kool-aid with everyone else. People that should have known better doubled down on social media marketing for our clients when we knew -for most of them- it was unnecessary.

Marketing and advertising agencies became accomplices after the fact.

Like I said earlier, marketing and advertising agencies and consultants are supposed to obsess with accuracy. We want our clients to have the very best ROI available.

However, like professionals in any business vertical, we’re self-serving.

One of my favourite examples of how people who would know better will say anything for a buck is real estate agents.

Have you EVER heard a real estate agent tell you it’s a wrong time to buy a house? In all of my days, I have never read an article by a real estate agent saying that people should hold off on a purchase. House prices going up? A great time to buy; you’ll make your money back immediately! House prices going down? It’s a buyers market! Lock in your savings now!

Marketing and advertising professionals did something similar with social media marketing.

We saw the platforms’ rise in popularity and didn’t want to get caught in a lurch. The buzz was building behind them, and clients were often demanding us to help them. So -even though Facebook and Twitter were mostly unproven with little to no actual case studies to speak of- many firms told their clients to throw money into the black hole of social.

What was the result? The majority of social media campaigns are disasters. I only know of a fraction of companies that continue with any seriousness on social media compared to the rates companies did with traditional advertising or even SEO and non-social digital ads.

You see it in the positioning. When digital marketers talk about social media, they discuss it regarding “reach,” “exposure,” “presence,” “awareness.” That’s code word for “throw your money away.” Do an online search of the effectiveness of social media, and you will find the results filled with SEO and social media marketers praising the platforms and the strategies.

Real marketers talk about ROI. Impact on sales, and impact on lead generation. You can’t pay the rent on brand awareness. I’m saying this as someone who builds brands for a living.

And it’s not just me saying this. One of the largest brands in the world, Proctor & Gamble, gutted their ad budget and walked away from a host of agencies because of digital advertising and marketing fraud.

Social sharing has been automated to death:

According to Buzzsumo, average social shares per article had declined by 50 percent in 2017 in comparison to 2015. Their data also shows how fast most hot topics become saturated with articles, leading to only a relatively few winners getting the majority of the societal shares and hyperlinks.

Another found that, that bots automate nearly two-thirds -66%- of all HTML links posted on Twitter.

Again, if social media platforms truly valued their user-experience and cared about social being social, they would have banned such practices years ago. No more social automation. If you want to engage with your fans and followers, you have to be there for them. You have to be live, online, ready to connect.

However, bots are good for business. They boost their daily active user accounts; they make their platforms look more popular than they are. Bots post content, bots like content, bots share content, bots follow people, bots message people -it’s endless.

Bots account for an ungodly 52% of internet traffic in 2017. That number is only set to rise further as social media continues to be an arms race. Caught in the middle of all of this are businesses who think their digital marketing metrics have any meaning.

Your Influencer isn’t that influential.

I’m a firm believer in influencer marketing because I believe it is a natural extension of relationship marketing. People will buy from people they trust and will accept the suggestions of people they like.

However, with the growth of online influencers, things have taken a turn for the surreal.

First off, many fans and followers of social media influencers are as fake as anything. Social media bots follow celebrities as a means to spam their pages and/or a means to scrape a list of people to spam later with content.

Secondly, as marketers and advertisers, we are supposed to care about accuracy. But the ability to verify the fan base of an influencer is almost impossible within the platforms. You have to go to third-party apps to try and get any real understanding of the legitimacy. Moreover, even then, you are at the mercy of the third-party to provide you with accurate data. Should Instagram decide to shut down the API to these applications, you will have no idea how popular your influencer is.

The future of social media: live, direct, and transparent.

The way to solve the social media problem we’re facing today is simple: social media was great when it was social and personal. A return to the basics is needed.

No more automation

If you don’t have the time or the energy or the interest actually to ENGAGE with human beings, then social media is not for you. What’s more, you’re not for social media.

Automation should stop. Period. Let’s return to a more natural engagement between brands, companies, customers and leads. Human interaction is the most powerful driver of revenue and sales, as is the best metric for the real value of a platform.

See and be seen

The use of live video to establish authenticity in an age where everything is anonymous will be a dominant driver of change in the next five years. Instead of hiding behind memes, and curated content, companies should leverage influencers and their employees to champion their brands. Reconnect with the basics: one-to-one or one-to-many communications.

The revolt of investors

I genuinely believe that the majority of social media firms have fudged the books when it comes to their userbase, activity, and popularity. It’s time for investors to demand third-party audits of the data before the entire house of card falls on people’s heads.

Look, I’m a marketing consultant. I enjoy using social media. It allows me to stay in touch with the people and the brands I care about most in the world. But at the heart of it is a flaw -a glitch in the Matrix- that needs to be sorted out.

There’s a bubble out there, and social media firms that allow for fake profiles and anonymous users are at the heart of it.



Source by Yusuf Gad

Whether you have a startup or you inherit one, you cannot deny the fact that social media will now be an essential part of your marketing strategy.

However, it is very easy to go wrong on social media, and this can have a negative impact on your brand. So, we’re going to give you a quick rundown of the top five ways through which you can make your strategy work.

Here are 5 things that businesses can implement to maximize the effectiveness of their social media campaigns:

  1. Plan Your Social Media Marketing Strategies

Many business owners think social media marketing basically means creating a new account and sharing a couple of updates. They apply the same theory on multiple social media channels and expect the same results. They think – “If you build it, they will come!” When they don’t get any foothold, they give up instantly thinking that social media doesn’t work. However, the harsh reality is that they did not formulate a real plan.

  1. Schedule Your Social Time

Stability is the name of the game when it comes to social media marketing. The time and the frequency chosen for posting are crucial. You will have to keep an eagle’s eye on the current trends and alerts that are relevant to your business, and keep a track of what your customers are doing and saying. Interacting regularly and having conversations with your customers is necessary. Rule of thumb: Allocate at least two hours a week to every social networking site you are present on!

  1. Engage With Your Customers

Focus on connecting and engaging with your customers. A business can engage with customers and prospects by promoting their updates, sharing what they are saying, mentioning them frequently, replying to their questions, asking them questions, inviting them to events, asking them for feedback or sending them a direct message. Frequently engaging with customers and regularly promoting what they share ultimately leads to more customer satisfaction and higher sales.

  1. Content is Still King

Writing and sharing high-quality content with your audience and prospective customers should be one of your priorities because of the key role it can play in how you communicate with your readers and get your message across. A great write-up will attract people organically, and they will hang around much longer.

  1. Be Fun

Last but not the least – your social channels should be useful; however, they also need to be relevant. Everyone loves to laugh and bond; so make time to engage your audience by playing with words or through jokes or fun images.

There is so much information available online; hence, hearing an advice from true and renowned expert will take you in the right direction. Focus on your goals, create high-quality content and keep up pace with the latest trends.



Source by Terence Lewis