Social media is considered to be the number one daily activity among Americans and 76% Facebook users’ worldwide visit the site daily. An average time spent on emailing and Google is more than anything else. A research concluded that 93% of marketers use social media platforms to promote their business. Social media is getting bigger and bigger day by day. If you are not using social media for your brand, then you are simply ignoring a huge amount of customers. Here are few social media strategies to boost your online presence.

Create a Game Plan & stick to it

Having no execution strategy means your content is a total waste. Set limits to a number of tweets you want to publish per day. This number may vary as per requirement but you must at least publish four tweets in a day for just setting a benchmark. Before setting a fixed number, first study your competitors, study SMO Company, how much they are posting in a day because it is important to be active but not overly active. Compile your content so that it is easy to read and handy whenever needed. Prepare the content for a week in advance but also be ready to make changes accordingly.

Treat each social media platform as an individual entity

Each platform must be treated as a different or separate entity. There are contents which you can share on every platform and there are other contents like some joke which are not suitable for LinkedIn. You need to make a strategy to make content suitable for each platform. You can share corporate related stuff on LinkedIn but as Instagram is a more visually driven platform, you must share more pictures on it to engage more audience at your account. Whereas you can mostly share anything on Twitter & Facebook, these are platforms where you can share your views on a particular topic or can ask others to share their views as well. Paying attention to demographic of your followers on each platform help you to prepare content that can be appealing to them.

Go above & beyond in customer service

Whenever a visitor doesn’t get a response when he posts on your Facebook page or tweets at your handle, trust is lost. Due to this lack of communication, he will turn to your competitor (SMO Media Agency) to get the all the answers to his questions. But if you response on time, he will be highly impressed and will be flattered by your company. Higher the chances that he will become one of your loyal clients. Responding on time and solving problem are two of the key points to win your customer’s heart and making loyal to your brand for forever. It’s humanizing to take the time to respond to a personal query which also builds your authority. Sometimes people give negative remarks on your accounts, at that point without panicking, look what you can do change that negative remark into a positive one. Increase the level of your services; ask each customer what are the things or areas in which they think you are lacking in. Improve those things so that when the next time customer returns to you, he can feel the change and can appreciate you for not ignoring his feedback.

Embrace Mishaps

In this fast-paced world of social media, mistakes are unavoidable. Embrace these hiccups rather than just ignoring them. The small mistake like missing of a comma is not that big thing to make an announcement for, people must have already noticed it and decided to ignore it but if you keep on publishing it, it will only create a mess. But sometimes the problem is bigger than that, like delivery of wrong product, in that case proactively respond in an active and an apologetic manner and tell your customer what is going to be your next step so that your customer can know that you are actively working to make things right. No matter how big mistake you have made don’t feel sad, instead embrace them, apologize for them and make things correct.

Track & Talk

Tracking is often considered to be time-consuming and tedious. But it only takes few hours monthly to track down the things, to track whether your strategy is creating right results or not. What are the things you can change to increase your output more? Always keep a track of your number of followers, your post reach, post sharing, likes on a particular post, in which time frame audience response more. Keep a list of hashtags suitable for your company and others which may not be suitable for your brand but has a large number of reach. Study what your competitors are doing, follow them and be ahead of them.



Source by Amit Kumar

When you are marketing your product online, your goal is to get attention to your network marketing product. In this article, I am going to talk to you about using social media to get attention for your network marketing product.

There are different strategies to get your product noticed, but some are more effective than others. One of the things you do not want to do is become an infomercial channel for your product. Make sure you are getting attention is a good way.

Tell Stories

Every product has testimonials and stories about how it has helped someone. The more stories you learn and tell, the better results you are going to have. Remember that facts tell and stories sell.

Educate People

Educating people on how your product or service is going to help their lives is going to help you get sales quicker than just plastering your link up all over the place. You can educate people by telling them ways the product works to help them achieve the goal they are trying to reach.

You can also give general information about a solution to their problem and then recommend the product that you use at the end so they will be able to purchase it and get a solution to their challenge as well. Don’t hold out on people when you know you have a good product that is going to help them.

Conclusion

The Internet and social media are powerful tools that can help you get the message out to people about the solutions you provide but you need to learn some skills so you can help people see the value in your product or service.



Source by Jessica Lauren Vine

What our Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018 '

It's the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018.

Like many of you, we put a lot of time and effort into our business and branding. And one key element to all business marketing efforts is to look at the results in order to effectively plan future future marketing and business operation changes.

We recently set about doing our year-end review on our content marketing and social media efforts and wanted to share some of the insights we discovered in hopes that you will get inspired to analyze your own efforts while planning for the year ahead.

Where and what to Analyze

One quick and easy way to go about your year-end review is to look at your online engagement from the past year. Whether it's checking your social media stats or looking at your website traffic, lots can be gleaned from these types of analytics.

There are a few places to look for the stats you need: You can utilize Facebook Insights, Twitter Analytics, Google Analytics, or your blog stats.

Log into each of these and take a look at how your posts and articles performed. They can provide a lot of valuable information on how your business and marketing resonates with users.

If you're stuck on social media and want to read more, please review our robust catalog of content related to all things social media.

So what did our analytics tell us what our followers liked? Here's 3 valuable insights learned from 3 of our tops posts this year:

1. Communicating to Maintain Effective Client Relationships

Communication is key to a successful business and when clients and followers communicate with you through social media, whether it's a direct comment, a share, or something else, you need to listen!

Client relationships are a big deal for us and we like to build long-term ones by treating our clients with respect and listening to what they say.

We do not just hear it, we listen. We then adjust and improve to reflect the client's expectations.

So apply advice from the article like this:

Use language and mannerisms your clients can refer to – use mirroring to deliver messages in a way that makes them feel comfortable.

And apply the same recognition and response to your social media. If you've noticed some articles focus on something specific and your clients / audience are receptive to it by way of engagement, then in 2018 you should know what to do!

Give them what they want and build your client-base by accepting what your followers like and expect from you. Communication is a very broad term and does not always mean simply direct vocalization or emails.

2. 10 Ways to Attract Clients Through Kindness

This article has our approach laid bare. We watch, listen, learn, and follow the golden rule: treat others as you would like to be treated.

Open yourself to receiving both good and bad feedback and accept each as constructive.

Assess the full picture of what is happening and understand where the feedback is coming from.

We employ kindness and generosity all the time. It's a big deal when put into practice and by following that and our other 9 steps from the article, we've seen our business and client-base grow consistently!

3. Why Twitter Ads Boost Business & How to Create Them

Social media is a BIG factor in most businesses and has effectively replaced a lot of other support channels as users going to get a response.

So once you're online it's time to make the most of it. None of the businesses whose names we know are worth what they are today without requiring some paid component. Twitter is no exception.

While Facebook offers advertising and Instagram as well (along all others) our article on Twitter's paid promotion resonated with our audience. 110 shares through our website alone is a great indicator of the effectiveness of this content with our follower-base and potential clients!

As stated in the article, diving into social media can have drawbacks so if you're looking to get serious, it's good to hire online marketers who know how to use social media for business.

We do not have any information on how effective our reader's Twitter campaigns have been, but our clients have seen stellar results. From this we learned that within our content we have users who are anxious to expand their presence online and try new ways to reach new potential clients.

Is this limited to Twitter? Probably not and the real message here is that when we give back to our clients and readers with free tips via content marketing strategies, we will see reciprocation by way of new leads and new clients.

So what did you learn this year from your content and social media marketing efforts? Take a look at your metrics and see what they tell you.

Then take that information into the board room and help make 2018 even better.



Source by Susan Friesen

Just think! Spending at least six hours a week in order to boost your business's acknowledgment, traffic, and sales with little to no cost. There are nearly 90% marketers who have claimed that with the help of social media they have got the awful exposure for their company.

  • Increased New Customer Acquisitions – The main benefit of social media marketing is that you will have the chance to connect with networks of possible customers that you would otherwise be able to come across utilizing other custom marketing techniques and even SEO.

  • Enhanced brand loyalty- Texas Tech University published a report according to which, brands who engage on social media channels enjoy privileged loyalty from their customers. The report concludes "Companies should take advantage of the tools social media gives them when it comes to linking with their viewers." A very well planned and scheduled strategy could prove prominently in contouring consumers into being brand loyalty. " Another study published by Convince Convert found that 53% of Americans who follow brands in social are more loyal to those brands.

  • Increased Brand Recognition- Every chance you have to syndicate your content and boost your visibility is important. The social media networks which you own are just new channels for your brand's voice and content. This is significant because it at the same time makes you easier and more reachable for new customers, and makes you more well-known and familiar for existing customers. For instance, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better aware of your brand after seeing your presence on numerous networks.

  • Customer Retention – Web platforms are the perfect places to converse with your customers about new products, extraordinary promotions, or purely to educate them on your business. Through constant, FREE communication, you can keep your company in front of your customer's eyesballs which will, in turn, lead to repeat business and referrals. Keep in mind, the key to this type of communication is to be content rich; do not use these avenues to pitch your product or service.

  • Rapid Results – The unbeaten and successful implementation of an SMM plan will create almost instant results for your business. This boost can be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV ads, where your customers vanish once the ads go off the air, these web platform benefits will continue long-term as long as the communication and updating of your social media existence are maintained.

  • More Possibilities To Convert- Every post you make on a social media platform is a chance for customers to convert. When you build a following, you'll be able to interact with all of them. With every blog post, image, video, or comment you share on your social pages is a chance for someone to react, and every reaction could lead to a site visit, and quite a conversion. Not every dealings with your brand results in a conversion, but every positive interaction increases the probability of an historical conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is important. "The Four Elements of Any Action, And How To Use Them In Your Online Marketing Initiative," "opportunity" is the first element of any action.

  • Higher conversion rates- SMM results in more conversion rates in a few distinct ways. Perhaps the most important is its humanization element; the fact that brands become more humanized by interacting in social media channels . Social media is a place where brands can act like people do, and this is significant because people like doing business with other people; not with companies.



Source by Mark S Adams

Every online marketer recognizes the power of social forums. It can make or break a business. But with so many social media channels, how do you leverage on these platforms?

Whether you are a fan of Apple, Android or Windows, there are many apps with different features that can help you organize multiple accounts. Besides, these apps are smart enough to show you information on what’s trending, the latest practice and how people respond to your messages.

To help you optimize your social media marketing strategies we have listed out 5 of the best apps for social media aggregation.

1. HootSuite.

Hootsuite-a social forum management platform serving over 15 million users worldwide. It is available in five versions: Free, Pro, Team, Business, and Enterprise. HootSuite is fully integrated with most social networks allowing you to manage your activities on Facebook, Twitter, Instagram, YouTube, or LinkedIn account on a simple dashboard. The app has a simple, intuitive dashboard with advanced workplace filters. Some other features of Hootsuite include:

1. A help desk for queries.

2. A Wise guide. Shows you how to schedule a post, add a social network, check keywords/mentions, share content using Hootlet, and social media network.

3. Social media courses where you can learn the basics of social media marketing.

4. Hootsuite forums allow one to connect your Facebook or Twitter page to this forum.

5. 30 days free trial for Hootsuite Pro plan

6. Provide support for WordPress blog.

2. Sprout social

Sprout Social is a Saas service with three main functionalities: engagement, publishing, and analytics. As a social media aggregator tool, it aims to promote communication between people and a business. It monitors the social conversation, lets you perform tasks and manages a portfolio from a single platform. The app has got features such as:

1. Smart Inbox

2. Collaboration

3. Publishing

4. Mobile

5. Analytics

6. Monitoring

7. Account Structure

8. Discovery

9. Reports

10. Social CRM

These features are available on the dashboard and are divided into six sections: Feeds Dashboard, Task, Messaging, Reports, Discovery, Publishing and Scheduling, and Integrations. These subjects area lets you know where you stand with your prospects and customers besides letting you build your presence on social media platforms.

3. Buffer

Buffer is a social media integration software used for scheduling post, text, images, and photos to your Facebook, Twitter accounts, and other social networks.

The app is available under four different plans- an Individual plan which is free, Awesome, Small, Medium, and Large. The app is Internet-based and allows you to create, schedule post and update all your account with a single click. The app has got browser extension and seamlessly integrate with Chrome, RSS, and WordPress.

Other additional features of Buffer include:

1. RSS feeds support

2. Connectivity functions

3. Team collaboration

4. Analytics and insights

5. Stats comparison

6. Social profile sharing

7. iOS and Android support

8. Multiple posts and tweets

9. 2-step account login

10. Multi-media format sharing

11. Customized scheduling

12. Informative social analytics

13. Profile management

14. Standard buffering

15. Agency/business planning

16. Stats comparison

17. 14 day trial for every plan

4. Brand watch

While other social engagement tools are for sharing and managing content, Brandwatch is more of analytics tools. It listens, monitors and collects data from the Internet, social media platform, product review, blogs, news on what people say about your service or product delivering a huge amount of data for analytics and sentimental analysis.

Brandwatch analyses sentiments weeding out spasm and unnecessary messages. It can also integrate with HootSuite and Spreadfast letting you use data on those applications.

5. Social Oomph

As a social media aggregator, SocialOomph allows you to manage all your accounts on one platform. It has both free and paid version. The free version lets you manage up to five Twitter profiles while the paid version lets you unlock other platforms like FB, LinkedIn, Pinterest and Tumblr. It is easy to handle, enable URL shortening, got a keyword search feature and tracks the clicks you get on each URL.

Besides, the paid version offers contact suggestions and allows linking of many Twitter accounts, manage blogs and RSS feeds, perform social updates by mail and has got filters to weed out unnecessary messages.



Source by Derick Omondi Okech

Your potential clients are using social media. Why are not you there networking with them? Now that you have an online presence through your website, you might think your web marketing plan is complete and you do not need SMM – but think again. Agents who are neglecting SMM miss out on lucrative listings, and they lose the chance to connect with potential buyers who are seeking their dream home.

What is social media marketing for real estate?

You, personally, probably use social media every day. You just do not know it. And, that's why it has not been working to your marketing advantage. You read and commented other people's blogs. You use Facebook to keep up with your family and old friends. You tweet on Twitter to say witty things. You've watched many videos on YouTube. And, you're a true fan of blogs. So, time to use SMM for real estate!

Social media marketing for real estate Choices

Here is a short list of just a few available choices of the popular SMM.

  1. Blog for Your Brand – share relevant content with your target market
  2. Facebook Business Page – make "friends" that are interested in your brand, product or services
  3. Twitter Business Account – Share your expertise by tweeting to your online "followers"
  4. LinkedIn – networking for businesses, including B2B
  5. YouTube – market your commercials online for free

Social media marketing for real estate Blog Content

A blog, which is short for "web log", is an online journal for your SMM campaign. It's your company's opportunity to introduce your brand by marketing your niche. Your business blog lets your target housing market get to know you, who you are and what you do through SMM

Get more clients with social media marketing for real estate

Are you looking for ways to gain more clients? Of course, you are! All experts, brokers and agents have a passion for making money. Informative content is what gives you that extra edge in the market. When you provide free, relevant, useful information to your target market, you become an expert in their eyes.

When sellers are ready to put their homes on the market, they will turn to a real estate expert – the agent or the broker who is professional and capable to market their homes. Even banks selling REOs use SMM for content to help them connect to qualified agents to provide them with commercial services. Content helps to connect yourself with your readers and turn your followers into actual clients.

Use Your Social media marketing for real estate Now!

Social media is where networks of consumers share details of their lives, including the businesses and agents and brokers that they recommend. SMM for marketing is a great strategy to have online users to share your listings, price reduced posting, announcing great buying opportunities, provide informative blog posts to gain authority within your network. It is today's digital way of gaining word of mouth advertising to potentially millions of online consumers. Do not be a secret agent! Every agent needs social media marketing for real estate to help market their agent's brand online.



Source by Michael Yee

Social media marketing is a term that refers to the promotion of anything on social media networks. This includes marketing affiliate links, CPA links, blog articles, website links and more on Facebook, Twitter and other social media networks.

While everyone knows that social networks are growing very fast, not all internet marketers are taking full advantage of social marketing. Taking advantage of social media marketing can hold a lot of benefits for your online business and internet marketing strategies.

The Secret Ingredient

Take a look at a popular blog in your niche. Chances are, the blog has social sharing buttons and links to their social accounts. You should also be able to see the amount of shares per social network on the social sharing buttons – and the numbers should also be quite high.

Why is this so? Simply because the owner of that blog found out that social media marketing really is the secret ingredient to being successful and driving lots of traffic and engagement to your blog.

By utilizing different social media networks, you are able to tap into new markets, expand your reach and build better authority for yourself, your brand and for your website. The best part of it all is that including a social media marketing strategy in your online marketing strategy doesn’t take up too much extra time, and it’s a great way to learn more about your audience.

Social Networks To Target

When planning out your social media marketing strategy, you should be aware of several popular social networks that you can target in your strategy. You should also do proper research to find out on which social networks your target audience hangs out most, and then you should target these social networks more than others.

Some popular social networks you should start with includes:

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Reddit

These are some great networks that can help you get started. You should browse through these networks and find out where your target audience hangs out most, and in which sections you can uncover and expand your reach.

Your Social Accounts

Your website should have a social presence on as many social networks as possible. This is important since social media helps improve engagement and will help you find out more about your target audience – what they want to read about, what they are shopping for, etc.

Ensure you create a social presence for your website or blog on all of the social networks listed above, which includes Facebook, Twitter, Google+, Pinterest, LinkedIn and Reddit.

A high quality and creative profile picture should be added to all your accounts, as well as a cover photo that explains what your website is all about. You should then post regular content on your account – do not use your social presence to only share links to your website. You need to find a good balance of posting quality content, helpful hints and links to your sites on your social accounts. This will give you more authority and can help you increase your social following, which will drive traffic to your website and increase your online engagement.



Source by Gerhard G Homveld

Knowing how to sell a screenplay is both what you know and who you know. As such, how to sell a screenplay has much to do with social media marketing and networking. The beautiful thing about social media communications is that film industry people, such as producers and directors, now maintain active social media presences. As a result, you have the opportunity to form a relationship with them and pitch them your movie, TV show, or film screenplay.

If you want to learn more about how to sell a screenplay to a producer without scaring them off, here are some necessary steps to undertake:

• Locate the producer's website or social media profile.

• If the profile is a public one, send them a friend request online.

• Take the time to get to know them before you try to pitch them your project.

• When the time is right, proceed to pitch them your idea. The best time is if and when they ask you to.

Try to find producers who are producing films similar to the ones you want to make, if your goal is to sell a romantic comedy screenplay, for example, Jason Blum and the "Paranormal Activity" people are probably not going to be your best bet. If you are going to learn about how to sell a screenplay, one of the most important things to understand is that you need to find a producer that has an idea about your project and who has a background in making those kinds of films.



Source by John Halas

Social media marketing has gained popularity among small businesses and they are taking this kind of marketing as one of their important marketing strategies for their businesses. It is a helpful platform from where you can reach thousands of customers in a short time with less efforts. In this post, you will see the importance of social media marketing for your small businesses.

Cost-effective: Social media marketing is a cost-effective marketing strategy for your small businesses. This is because it is free to open your business account in these sites, but where you need to spend a little money for its maintenance is on content, graphic creation, and for further developments. It has the ability to reach thousands or millions of targeted audience within a short time and with a less efforts.

Take a look at the number of the users:

  • Facebook has 1.15 billion users.
  • Active Twitter users are about 200 million.
  • LinkedIn users are about 238 million.

A platform to educate and empower online community: Social media marketing is a powerful tool in educating and empowering your online community. Here what you need to do is – share educational to informational posts as these reveals your brand personality to the community followers.

Direct interaction with customers: Social media marketing is a two-way communication tool, by which, small businesses can engage their customers by conducting polls or surveys or by responding to the queries. By this, the businesses can know about the targeted audiences – what they like/dislike about your products/services, what their needs and wants and so on. Accordingly, you can make necessary adjustments to provide quality customer service. This will build trust customers’ trust. They will feel your business is credible.

Generates leads/sales: Social media marketing plays a critical role in generating leads/sales for your small businesses. According to the report – 2012 State of Inbound Marketing – it has 100% higher leads to close rate than outbound marketing. However, do not get overwhelmed with this feature, because you will not get instant results. Here you need to put consistent efforts in implementing and maintaining the marketing campaign. Over a period of time, you will get the best results.

Social media marketing helps in branding: This is a good platform to build branding. It depends on you in deciding how to position your organization in the minds of the organization. Here what you need to do is – put consistent efforts on creating and posting valuable content over these sites. This will build reputation for your brand.

Business Exposure: Social media marketing is a boon to professional employers who are willing to connect with the other professional in the same industry. This helps in building comprehensive network as well as you can gain referrals.

Social media site usage has grown manifold over the past few years. Therefore, it is an effective platform to promote your business.



Source by Cliff M Curtis

Branding is one of those ideas that are not talked about as much but that have an awful amount of influence on the success of your sales funnel.

Branding is something of an esoteric subject, but the best way to describe it is the feeling your customer experiences when he or she interacts with our sales funnel. That includes the entire experience, not just the digital one or how they experience your web pages.

That's because branding actually continues to play a role long after you have made a sale.

What Is a Brand?

You already are familiar with some of the largest and most popular brands. These include such brands as Ford, McDonald's, General Electric, and Disney.

But you do not have to own a huge conglomerate in order to have your own brand. Any business – no matter how big or how small – can be its own brand.

In some ways, you as an individual are already your own brand. Due to your personality, your experiences, your expertise, and the way you refer to other people, there are certain hits and expectations people have when they encounter you.

Branding your business is the same concept.

Customers Want to Experience Your Brand

Branding is important because what your customers experience when dealing with your business is actual, it's real, and it's something they will either respond positively to or negatively.

So every choice you make about your online business – from the fonts you use to the point size, to the colors schemes you select to the images you include – all of these build up to an overall feeling that is tangible and real to your customers. And it helps influence their comfort level, whether they like your brand or not, and – most importantly – if they are going to buy anything from you.

Who Is Your Target Audience?

There are three ways to define your brand. The first way to define your brand is identifying exactly who is your target audience.

One of the easiest ways to do this is simply listening to what your customers have to say. You can glean a lot by simply being open to what your customers tell you about themselves, how they act, what they do, and what they prefer. This information is invaluable because it allows you to define your brand based on what your customers want your brand to be.

Be Specific

If you look at some of the web pages competitors within your niche are using, it's common to find that many of them seem to look alike. That's because they tend to rely on broad, general terms such as "professional" or "high-quality" to get their message across rather than being hyper-specific. One of the easiest ways to set yourself apart (and above) of all the rest is to offer a vivid, specific experience that genuinely reflects what your customers are looking for in a brand.

KISS

No, I'm not advocating that you hire the glam-rock band from the 1970s (although that would not be a bad idea if you could afford them).

Instead, KISS is an acronym for "Keep It Simple, Stupid". Do not overcomplicate your web pages with huge blocks of copy or too many images. Rather, incorporate some of your own authentic personality to help make your web design and branding memorable, balancing it with a practical simplicity that allows visitors to immediately experience the emotions you want them to experience.

Monitoring the social media marketing landscape is vital to your success. If you'd like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month visit my blog to find out more



Source by Sohan Miah