Succeeding at social media marketing requires a firm understanding of why consumers engage with social networks, as well as the types of data that they like to share.

Your prospects do not typically visit social networks with the intent of spending money … do you? Neverheless, you can entice prospects into your sales funnel if you provide quality content and use a soft touch.

Create Visual Assets

First off, understand that images are shared more than any other type of media, by far. Images appeal to our most powerful sense, and they can convey quite a bit of information. Consumers love to share data-laden infographics because these graphics provide useful information in an easy-to-digest format.

Most marketers plan on creating unique infographics and memes to promote their businesses in the next year, and you want to be one of them. As always, if you do not keep up with your competition, you risk being left behind. Moreover, the quality of your graphics is of prime importance.

Your images should be unique, with snappy graphics that appeal to a broad audience. If you're creating an infographic, make sure to place references at the bottom. It's also a good idea to place these links as text on the page as well to facilitate easy clicking.

You can take advantage of people's fondness for images by creating graphics with memorable or inspiring quotes. Brand the image subtly, and then place it on Pinterest and other social networks with a link back to your high-quality content. Combined with a well-placed call to action in the content itself, this can serve as an entrance to your sales funnel.

Embrace Google+

While many still scoff at Google+, a recent Forrester report notes that the network has over 500 million active users. This is more than enough users to justify devoting some time to the network. Google+ integrates into other Google services as well-think YouTube-which can actually make it easier to build a following.

Additionally, Google Authorship, a feature of Google+, can make your articles stand out in Google results. Google Authorship markup ensures that your headshot will show up in search results along your content. Consumers are more likely to click a smiling face than a blue link.

Finally, while people may spend more time on Facebook, the flipside of that is that there is less competition on Google+ overall. This may or may not change, but you might as well take advantage of it while you can.

Create a Podcast

A podcast is an inexpensive way to generate a large following over a short period of time. Consider the audible format: it's completely mobile, as it does not require users to glue their eyes to a screen. Many people listen to podcasts while exercising, driving and during any number of tasks that do not require their complete attention.

What's more, you can start a podcast with equipment you probably have lying around. Do you have a microphone and access to free editing software like Audacity? If yes, you're ready to go. With a podcast, you'll be able to broadcast directly to people who are interested in your niche. Importantly, the process is completely automated.

Consumers search for podcasts based on interests, and if they subscribe to your feed, they'll be alerted each time you release a new podcast. They can then download the episode and listen to it at their convenience. Meanwhile, you can place whatever advertisements inside the podcast you see fit or promote your hashtags.

Keeping abreast of changes in social media marketing will prove essential to your success in the coming decade. Generating leads is an ongoing effort, and can take time to master! But, if you'd like to skip the learning curve and have access to my done-for-you lead generation service, click here to learn more.



Source by Daniel Wiggs

Social media marketing is a completely new, but vital part of online marketing that has taken off in the last few years. A brief definition of it is the process of increasing traffic to your site or gaining attention online though social media sites.

What are social media sites?

These types of sites are ones that rely on human interaction to work, such as Facebook, Twitter and YouTube. They all require social actions that differ in the way they work such as Twitter gives you 140 characters max to say something or through a video or picture, whereas Facebook also you unlimited characters and the chance to add many photos at a time, join events or share updates.

What is social media important?

Social media marketing is very important to enhance and support search engine optimisation (SEO) efforts as once a page of a site or a link is found by social media users, it can then go ‘viral’ pointing many links back to the website which in turn is seen as a sign of popularity to the search genies and giving a boost in rankings to the said site.

Taking a look at the big three, as mentioned above Facebook, Twitter and YouTube we can have a look how each of these social media sites helps your marketing efforts.

Using Facebook is probably the easiest and most common social media site that people have heard of. Although Twitter has millions of users, many people only use Twitter to follow celebrities or directly for their business. The average Joe won’t always be found on Twitter, whereas with Facebook as it’s all about you, then a lot of people use it.

Both small and large businesses rely on Facebook to help promote offers they have at the time, as well as using it to post photos and videos. It’s also a great was to get people to interact as users can share updates from businesses, meaning that social media marketing is made all that much easier.

Having a page of Facebook is the way to go for businesses and encouraging people to like it through incentives such as competitions and prizes means that people are willing to tell others about your page, and then subsequently about your business.

Twitter as mentioned above is not as all consuming as Facebook because of the type of people using it, but if you are using Twitter to interact and make relationships and network then it is even more effective than Twitter. This is because people don’t have to trawl through a page to see what you are about. What you say and do is limited to the 140 characters so you have to be clear and concise in your actions and words, therefore making it easier to impress people (or annoy them!)

Twitter takes some hard work where social media marketing is concerned as you have to build up a flowing before you can even start to influence flowers and getting that following is the start of the battle. People won’t want to follow you if you constantly tweet promotional tweets or are always retweeting others messages. You have to make sure you are worthy of following and that what you say will engage people.

Once you have achieved this, then you rinse and repeat and keep writing what you have been writing that attracted your followers on the first place. Your message and business can then be spread across Twitter giving you invaluable links.

YouTube is also so commonly known that, like Twitter, you have to be very focused to successful use it in your social media marketing campaign. YouTube works more for educational websites and those selling things that could benefit from demonstrations. Using the right tags and descriptions also adds to the campaign so people can find your videos using the tags.

The videos have to be well made, and if you take the time to compile theses videos and people like what they see, it can take a matter of hours for your videos to go viral, again giving you national and even international exposure!



Source by Wendy Poulopoulos

Search Engine Optimization (SEO), Social Media and Online Reputation Management (ORM) are sometimes confused, with the great number of people think that these three are same. Moreover, there is some obvious cross-over, the three have entirely different focuses and follow very different outcomes. Here, in this article, we are about to discuss a little more about their importance and uses.

It is said search engine optimization, online reputation management and social media are the trinity of internet marketing. Let us discuss a little about SEO, Social Media and ORM first.

Why Search Engine Optimization?

SEO is generally concerned about getting a website rank in search engines or to rank better for products and/or services related search terms. It is nothing but a process of increasing the chances of your website to be listed in the first page or first in the search results of popular search engines, such as Google, Yahoo, Bing and so forth.

  • Importance of SEO: It is a viable marketing outlet that can bring your business more qualified leads as well as customers. It can have better return on investment than traditional forms of marketing, for example television and/or print advertisement. It is good for business visibility and branding. SEO can bring traffic to business and give unmatched insight into customers.

Why Social Media Marketing?

Social media marketing is a bunch of techniques and strategies for promoting awareness of a brand, publication, product, etc. (the brand, publication or product can be personal or for business), on social media, particularly by encouraging the sharing of content that help attracts the end number of people to a specific website.

  • Importance Of Social Media: Social media sometimes used for marketing, especially for online marketing, then social media transformed its name as social media marketing. It can increase your brand awareness. Social media can help online marketing to validate the brands. When your company’s social media presence executed correctly, it tells customers that your company’s brand is active and focused on thriving communication with the customers. It provides a targeted way to promote your brand to your potential customers. It can boost traffic to your individual or business website, grow a huge community of fans and followers and can quickly generate new business. It can help your search ranking as well.

Why Online Reputation Management?

Online reputation management is about improving your personal or business name or good standing of your brand. This is by countering or eliminating the negative feedback found in the internet – defeating them with more positive feedback, comments or reviews to improve your credibility and customers’ trust on your name or brand.

  • Importance of ORM: Online reputation is your image on internet. In these days, online reputation has become imperative for business of all types for monitoring, identifying and influencing the digital reputation of brands. It is important and not just about protecting what you already have, but using your online reputation as a part of your marketing campaign to drive new business and increase sales.

The technology around us is developing at an exponential rate. At no point in human history have we had the real capability as both organizations as well as individuals to reach, engage, interact and connect with end number of people, locally and globally, and certainly in real time. Digital media has out and out transformed the concept of modern marketing, making it more condemnatory than ever for business organization and institutions both small and large to have a voice within the online realm.

Digital media and marketing, for instance, search engine optimization, social media marketing and online reputation management have proven its value to businesses of all sizes and types by offering the following powerful features.

  • Instant communication – Digital media and marketing allows real-time conversions between business and organizations and their customers and members.
  • Feedback – Businesses can get qualitative and quantitative information about the things going on the targeted market by engaging and requesting for feedback.
  • Advertising – Digital media provides a targeted way to promote your brand name to potential customers.

Benefits of Using SEO, Social Media and ORM

When it comes to increasing search ranking, promoting business and building positive awareness, they take lot of time and effort to build as well as maintain company’s online reputation. SEO, Social Media and ORM can give that. The benefits are:

  • Help increase traffic, i.e. visitors to the targeted website and exposure.
  • Encourage followers and fans.
  • Improve search ranking.
  • Build online reputation, build name and brand value.
  • Expand business and improve sales.
  • Give marketplace insight.
  • Build trust and credibility.

SEO and Social Media is not online reputation management. No doubt, reputation management services include SEO and social media component. But, when it comes to comprehensive online reputation management campaigns, SEO is far from the whole story. Let us take a look at the key differences of SEO, Social Media and Online Reputation Management.

To understand the basic differences of SEO, Social Media and ORM, we need to understand the buyers’ journey. The buyers’ journey consists of three important stages:

  • Awareness: The buyers can easily articulate a need or a problem, but not even aware of any possible solution. He or she likes to go to southeast Asia but may or may not have ideas where to stay or what to do there, so he or she can search for “destination in Southeast Asia,” “things to do in Southeast Asia,” etc.
  • Consideration: He or she now knows to have a week to spend and a specific budget in mind, but does need to create an itinerary, like the place to visit, thins to do, food to eat, things to buy etc. He or she searches for “things to do in Hong Kong” and “motels or restaurants in Shanghai”.
  • Decision: The buyer has an itinerary and needs to find particular providers in his or her destinations, like “Hyatt in Hong Kong,” “cable car in Hong Kong,” “CCTV Tower in Shanghai,” etc.

Last, but certainly not the least, online reputation management often uses what might be considered or something hardball tactics that fall outside the purview of conventional SEO and Social Media. Whether your business lives and dies by reviews on impactful online publications, then you need to optimize such sites properly and address those negative entries, like defamatory remarks, copied content, improper material etc. that you do not control.



Source by Kabbyik Mitra

Social Media Marketing Strategies – What You Need To Know

Like with running a marketing campaign elsewhere, you need to have a clear strategy when running a marketing campaign on social networking sites. Running a marketing campaign on social networking sites without a strategy will certainly not produce desired results. Ideally, it is the strategy that should drive your marketing campaign. Your strategy should be well thought out and be effective.

The first thing that you need to appreciate when it comes to setting your strategy is that it what will guide your marketing campaign on social networking sites. It is sort of a plan that shows you the correct path you need to follow in order to reach out to acquire as many business followers as possible in addition to driving social media users to your traditional business website. Failure to have a well thought out strategy in place simply means driving your campaign without any direction and you remain not sure on how your marketing campaign will end up.

The first step towards developing an effective social marketing strategy is in establishing your social media marketing objective. You simply will not be able to attain our marketing goal without establishing your goal. Note that your objective can be generate new leads, increase number of followers on social networking sites, event promotion, appealing social media traffic to your traditional business website or promoting offerings.

A critical part of your marketing strategy should be appreciate any effort (however small) your social media followers have made in sharing your marketing posts. It is very important that you employ an innovative way of appreciating your fans / followers for their effort. Use of analytical tools should allow you to ascertain successful conversions and amount of revenue you have generated.

Another critical part of your social marketing strategy should be how to measure your success. Unlike with other marketing channels, marketing on social networking sites is not for the purpose of making sales. This is so because marketing on social media sites is all about social networking. Social media users never visit the sites to shop for goods or services bit to connect with their friends. Your strategy should therefore aim at increasing awareness about your business or driving social media users to your traditional business website.

There are several ways through which you can effectively market your business on social media sites. A strategy you employ should be one that is not only cost effective but also very effective in yielding your desired results. You may need to appreciate the fact that developing an effective social marketing strategy can be a big challenge especially when yours is a small business. This is when the service of a social media marketing company becomes valuable. Although there are many such companies, you need to undertake careful search for the right company capable of developing an effective marketing strategy. Engaging the service of a company does not even mean leaving everything to the company. You need to work closely with a company you choose to engage in developing your strategy.



Source by Jon Amos

You may have heard it before, but here we go once again; an effective social media marketing strategy is part of a bigger content marketing plan. And unless they are integrated, you can hardly make a dent in this big wide world of web. Paid promotion can always help you to get you the right attention. But if you want your traffic to increase, then you need to follow a few simple rules while executing the plan. Let us try to find out about some important aspects (some does and don’ts) of social media marketing which can be helpful for business.

Always concentrate on current issues

Human beings have fleeting memories. And with their access to immense information, it becomes difficult to concentrate on any single topic for long. Plus their interest also lies on things that are current and relevant. A general blog post will not fetch you enough attention. But if the posts are related to current trends and talk about what is going on right now, your followers will take note. They will also make it a point to share the post among friends or in their close circle, increasing its visibility. With any content, to become popular it should be accessible and visible to a large group of people. So, if you want your blog posts to be popular, you should select a topic that is current.

Knowing the difference between content marketing and social media marketing

While for the successful implementation of any social media marketing strategy it is absolutely imperative that both social media and content marketing go hand in hand; it is also important to know the difference between the two. Keeping in mind the overlaps, one should also remember that the core of these two strategies is slightly different. With social media the focus is more on brand awareness. The discussion mostly revolves around the brand. It is also applied for customer retention or satisfaction.

The platform of social media is vast and can be used effectively as an open forum for to have dialogues with customers. This is more of an interactive domain, where customers and business owners can engage in a dialogue or discussion. In case of content marketing, the results are aligned with demand generation. With quality content comes prospective customers and as you forge a relationship with potential targets, you open a channel for lead conversion. But the underlying thought behind both the concepts are the same: customers are always the priority.

Posting the content in multiple time zones

Social media helps to build an online community of your prospective customers. The more it expands, the better are your opportunities in business. And to do it, you need to be accessible to one and all. Posting your content in several time zones can actually help you to get more traffic. Tweeting the link several times will increase the number of page views. It has been known that different people have different social media habits, and reposting any Tweet or any blog post with minor tweaks in various time zones only increase your visibility.



Source by Payel Verma

When social media first emerged on the scene, it was underestimated by many brands. It’s not ’til now we’re seeing more and more business owners creating a presence on these platforms. The ones who jumped aboard early on are reaping the benefits now, especially if they had the assistance from social media marketing companies.

If you’re a new business or one that has yet to try out social media marketing, then you should consider hiring professional services. You can also use the following tips to guide you along your path to building a strong brand on social platforms that are right for you.

Try One Platform at a Time

There are various social media sites you can add to your online marketing tool kit, but you don’t want to do it all at once. You need to focus on one or two platforms at a time, particularly those that have a large amount of your followers. The idea is to hone your skills on the first set of platforms before venturing off to others.

Focus Just as Much On Social Engagement

Too much focus is given on creating posts and content, and not enough on engaging with followers. There should be a nice balance between sharing content and socializing. Don’t treat this new found outlet as a platform for advertising. It’s a social environment, so use this to show you’re human. People love that stuff.

Create a Schedule for Your Content

Consistency is key if you want to keep your followers engaged with your brand. Creating a schedule can help organize your topics and publishing time, so you don’t dry out. Social media marketing companies can help develop a content calendar for your accounts. These services can also be used to carry out the plan, so you can focus on operating your business.

Track Everything

It’s highly important to keep track of every aspect of your social media marketing. This will determine when something is wrong, what’s wrong and what needs to be improved. These can be very telling of your marketing strategy and whether it needs tweaking. Social media agencies have tracking and analytics tools they can use to keep watch of your campaigns.

At the end of the day, you need to know when it’s time to delegate this task to someone else. If you can’t handle or lack the knowledge of executing a successful social media marketing campaign, then you need to find a replacement. Your best bet is to go with a professional services provider.



Source by Hugh Benjamin

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.

Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.

According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.

Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.

With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.

To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.

The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.

Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media.Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online. Their share in the overall marketing strategy has grown manifold rendering traditional strategy techniques obsolete. The rate at which digital media is advancing, it won’t be far fetched to imagine a future where virtual reality has transpired to every aspect of our existence.



Source by Rahul Rakesh Roa

You need new and inventive ways to connect with your customers and prospects. Social media is currently a very powerful tool to reach the masses.There are many ways to utilize social media. A highly utilized method is through influencer advertising. If you think it will not work, just look at the thousands of companies that are having successes with it. Every organization and business is now connected via social media.

Having owned Physical Therapy therapies in the past, I wish I had known social media marketing strategies as I have now. Looking back on what was accomplished with conventional marketing, (advertising in local papers, radio, bringing lunch to doctors, distributing flyers and business cards, etc.) I would have grown my private practice better with this powerful tool. Being a business owner opened my mind to self adequacy and to always seek out better ways to position myself towards my lifestyle goals.

WHAT IS INFLUENCER MARKETING?

The best advertising method of all times is word of mouth. It costs nothing for someone to tell someone else about your products or services. Another advantage of word-of-mouth marketing is that it keeps you on your toes. You must ensure customer satisfaction for them to refer your company to others. Influencer marketing goes along the line of a friend telling a friend about an experience with a product or a service.

First you start by identifying strategic individuals within your target market. These people are going to influence others. The idea is unpretentious- instead of Taco Bell telling you how amazing their new Taco is, a spectacular review from a famous food critic can do more. The food critic is the influencer. In this hypothetical scenario, Taco Bell uses them to generate influencer marketing.

HOW TO BEAUTIFULLY EXECUTE INFLUENCER ADVERTISING

One example of influencer marketing is a company called Fab Fit Fun. This company sends out monthly box subscriptions to those who love their products. Now, you never know what is in these boxes. It could be anything from a scarf, to a throw, and even some make up and perfume. Many people are leery about monthly subscriptions that charge directly to their credit cards monthly. These boxes automatically ship whether you want it or not. So how does this company welcome this hurdle? Well, they get celebrities like Rhianna and Tori Spelling to do influencer advertising for them. A simple video of Tori Spelling opening her box subscription, going through each item enthusiastically and then sharing it on her social media network just made this subscription system a hit.

Another company came up with an idea. The Younique cosmetic company came up with a product, a mascara thatave a dramatic lift to the eyes. Now, there are more companies out there who have the same product. How did they step up their game? Their Moodstruck 3-D fiber lashes looks great on just about anyone.

To prove their point, theyave out free mascara tubes to the general public. All these recipients had to do was to post a video of themselves on social media using the mascara. What happened next was history. The company had so many orders that they were on back order for six weeks. Every woman wanted to increase their lash volume. By showing how well this mascara does, the company created a hype. The demand was overwhelming.

Now, I kind of went all girl here. Mascaras and Fab Fit Fun. However, this is just a few of the many creative ways that companies conjure to move their product on the market. What made their strategy work?

It was providing VALUE. By providing more value than the other companies and being talked about on social mediaave them an edge over their competitors.

THE POWER OF SOCIAL MEDIA

We have heard of ordinary people posting simple funny videos on You Tube, Facebook, Pinterest, on Instagram which goes viral by simply being shared multiple times on all social media networks. This just proves that people are watching. They are hanging out on social media. They see products, events, and they share it on their social media circles. This is very powerful.

It is no wonder that during the past few years, big online retailers like Amazon, Wayfair, and the rest have utilized social media advertising. Even brick and mortar businesses like Best Buy, Target, Walmart, have gone online to expand their market. It is sad to contemplate that it is also due to this era of online advertising that many companies have to close their doors. The competition has become rabid. Those who do not step up to the plate lose. The most recent one closing as you may have heard is Hhgregg.

FINDING A KEY PLAYER

What if you can be the influencer in your online business? Yes, you can be the Key Player in this success. Yes, it is more than possible. This is how many online entrepreneurs have positioned themselves as the experts, coaches and founders of online business systems which has created wealth for themselves and others they have mentored.

How many times do you see pop up on your Facebook page "sponsored" ads of webinars, free e-books, free courses or free reports? This is the power of social media at work.

The new era is here. An average entrepreneur can leverage his advertising budget by effectively using social media to his advantage. This is because customers hang out on social media networks. This is a very effective way of reaching out to to prospects and introducing your product or services.

Moreover, if your ad also comes with an added value, customer response is overwhelming. It is going above and beyond what everyone else offers. This has been proven many times by local businesses offering products and services. A free dental cleaning coupon from a dentist can end up in a 4-5k sales in orthodontics or other dental services because of the one free offer.

Online coaches and online business experts who offer free webinars have been known to make thousands of dollars from memberships or purchases made by participants in one webinar alone. I sure have attended some of them, and although I have never really purchased a product or a system initially, it had opened my eyes to the possibilities. There are ways to earn income online and work your way to a passive and residual income.

Whatever your goal is just to make extra income to supplement your current one or to make it a full time occupation, there are multiple types of systems and programs that you can get started with online. Many have plunged into online businesses full time and never looked back.

The key is to find your niche, find what feels good and right for you. Explore your passion, your talents and your goals. Then act on it. That first step is always the hardest.

Most successful online entrepreneurs not only "engage" in their business; they also "live" it.

After all, it is up to us to explore all possibilities and take advantage of opportunities presented to us. With the sunset of the Social Media Marketing Evolution, the future of digital marketing is here.



Source by Lovena Suson

Social media is a very powerful tool to help gain subscribers and followers. Email marketing closes the outside world and allows you to have close conversations with your prospects. You can link social media and email marketing together for a beautiful event. They can work hand in hand towards your business goals, while allowing you to measure and track success and failures from a specific avenue. You can enable your emails to be sharable with the prospects social world, while gaining extra attention and possible more business. The promotional aspect can be crazy, but with experimentation and a can-do attitude. You can find a nice groove between your tools and messages without sacrificing quality or time.

Social Media & Email Marketing Linking to Network Marketing

Social media drives your network marketing business, there is no doubt. Paid advertising is a secondary medium that you use after reaping the benefits from your social campaigns. However, to bring true value to your business, email marketing creates a one on one environment that no other channel can provide. Unlike YouTube and Vimeo, people must sign up with their email addresses. This means you have permission to send them relevant information that will guide them to the decision stage.

In network marketing, you will use a variety of tools to accomplish your goals. You can ignore some of the tools or let them rust in the proverbial shed. Email marketing can link to your other tools, such as your website and social channels. If your subscribers can share your email messages to their favorite channels. You can gain extra exposure from the “love”. Social sharing is only one metric that you must consider in managing a campaign from your home computer.

Engaging Prospects with Social & Email Marketing and Finding Network Marketing Success

Social and email marketing can combine the best of your efforts into one package. You can share intimate knowledge and information to your subscribers and give them a way to share it with their networks. This can build intimacy with your prospect, while you could benefit from increased subscribers. However, the email content will need to be unique and focused on the individual. This means the knowledge or information that you share needs to be unique and informative. Your social channels can point to your email subscription form and provide teasers to increase sign up. The promotional aspect is experimental and there is no wrong way on how you want to do it.



Source by David L. Feinstein

Picture this.

You order an item online and it takes way more time to arrive than it should. Plus, a few items are missing in the package. Frustrated, you take to the vendor's Facebook channel to voice your concerns and expect to be compensated.

And since repeated prodding, there is complete radio silence at the other end.

The experience did not feel good did it? You think maybe this business does not care about you – how you trusted it to give you a good experience and it shattered this trust instead. So you do what any frustrated individual would – you vow never to order anything from here again and hit the "unlike" button.

For social media strategists, there is a lesson to be learned here. A social media marketing strategy can actually falter with a few undesirable and negative comments.

As a business owner, social media gives you limited opportunities to make a good impression. How you take advantage of these chances may make your business or break it.

The proof is in these stats:

• 71% of users who have a positive social media experience with a brand are kindly to recommend it – Ambassador

• According to a study, barely 20% of social media posts severely generate any emotional reaction on social media – Havas Media

• 42% of Twitter users expect to be expect a business to respond to their inquiries within an hour – Ambassador

As a social media marketer, the best way to improve your social media strategy is to first find why it falters in the first place. Here are some mistakes that you might have overlooked:

1 – Being careless with negative feedback

If you have ever faced with a salesperson, you would not expect him to become defensive when you have a complaint or be careless about your concerns.

So why would your followers on social media?

Keep in mind, whenever anyone says something negative about you on social media, the rest of your followers can see them. And they will be interested in seeing how you respond.

For businesses, this is a nail-biting scenario. But it is totally avoidable. Here is how:

Put someone competent behind the wheel : Experienced professionals like social media experts will take an unbiased approach to the negativity and know that being careless about it serves no purpose.

For example, they know that being unresponsive to comments like "your service sucks! I want my money back" does not really help anyone. A well worded reply on the other hand, helps both your reputation and appeasing rising tempers.

To illustrate, your reply should go something like, "We are sorry that you had a bad experience. This way, you are more likely to ease frustrated customers.

Become alert to complaints by using online tools : It's easy to forget about something you do not encounter every day. Comments on social media are the same. You can not track every one of them. No one inboxes them to you and there is no guarantee that followers will tag you.

To keep track of all comments, you can use tools like Google Alerts which notify you when anyone uses your keywords on their social media fields.

2 – Using social media management tools to schedule same posts on all platforms

Social media management tools allow marketers to post the same content on several social media platforms at once. Many businesses use it to schedule posts. And it has worked for them too, freeing up the time they need to focus on other tasks.

But oftentimes, people use these tools as a shortcut to schedule same posts on several platforms. It's a lazy tactic and shows that you do not care how your content is received by audiences.

Keep in mind, what works on Facebook or Twitter will not necessarily work on LinkedIn. Every social media platform was created with specific target audiences in mind. A 140 character tweet, for example, will not sit well with LinkedIn audiences who expect more comprehensive posts.

Use tools to schedule optimized posts

To make the most of social sharing tools, improve your social media strategy first. Take the time to learn about the unique capabilities of each platform. Limit yourself to two or three platforms if that is what it takes. For example, posts that are rich in imagery are more successful on Google+.

Hootsuite and HubSpot are two of the many social media management tools that you can use to automate posts and even see which channels are driving the most engagement. In addition to automated content sharing, these platforms also offer free online social marketing training courses that can help you make the most of each platform like optimizing your posts for different social media channels.

3 – Skimping on social share buttons

Business owners usually reserve their best content for their websites. Content like informative blogs, for example, establish them as experts in their niches.

It also gives visitors a chance to stay longer on these websites. Perhaps they would like to look around to see what else is on offer?

Unfortunately, you could feature content that everyone would love to share – but if visitors do not have any way to share it, it is not going to get the exposure you are looking for.

To make this work for you:

Make your social sharing work on mobile : Statistics show that over 15% of tweet notifications are from the tweet buttons that are embedded on your site. This also proves to show that people share a lot on mobile devices.

Tools to create social share buttons for WordPress : You can use online tools to create customized social share buttons for different audiences.

When selecting appropriate plugins, a good rule of thumb is to select those that allow you more freedom in the type of social share buttons you can create for different platforms.

For example, to improve engagement with mobile audiences you can tell your developers to download WordPress plugin tools like Simple Share Buttons Adder to create customized share buttons for your web or mobile audience and add them to all of your social media posts. Another plugin tool is Addthis.

Have a social budget : If anything is worth doing, it's worth doing right. Tools like Simple Share Button Adder are free to download and use. But if you really want to make your share buttons shine, it's best to have a budget for it and use it to purchase their pro or premium packages. These offer more customization options and retail for around $ 10 to $ 100 dollars.

Select shareable content wisely : If you want to take advantage of social media, your content must be something that people would want to share. Image rich posts, for example, are shared a lot more than text-based content.

To illustrate, consider infographics. Studies show that infographics are shared and "liked" on social media 3 times more than any other type of content.

Wrapping Up

Use tools to keep yourself alert to negative comments and rely on professional help. Avoid taking the lazy way out by ditching the auto posting strategy. Pay attention to the type of content you post, how your followers share content on your social platforms of choice and optimize it for mobile to expand your reach.

It's a mistake to consider social as a quick and easy solution to market your brand. It takes time, effort and patience. Learning about the mistakes and pitfalls can help you avoid them.



Source by Farheen Shahzeb