Introduction

Lebanon’s area is ranked 170th in the world (CIA, 2014). It is smaller than the size of Connecticut, one of the smallest states in in America. Moreover, Lebanon is one of the few democratic countries in the Middle East region. Regarding its economy, Lebanon is a free market economy and has a very long tradition of laissez-faire economics. In addition to its coastal location on the Eastern Mediterranean coast, Lebanon is considered as the central ‘window’ of the Middle East to Europe, North Africa, and the rest of the world. Because of this, its economy has gone through some very prosperous times and was even once called the ‘Paris’ of the Middle East before the nation’s 15 year-long bloody civil war which ended in 1990.

Also, although Lebanon is tiny, it is also one of the most diverse nations in the world. Christians, Muslims, Druze, and other minority sects are spread all over the small nation and even Lebanon’s political system is based on sectarian power sharing.

However, this diversity had played a pivotal role in the nation’s problems. This diversity was a necessary condition of the country’s sectarian civil war and currently plays an important role in its political paralysis, although other factors (mainly foreign) are to blame as well. There is currently no acting President and the country’s rival political parties keep bickering and preventing rather than facilitating the country’s development.

Furthermore, Lebanon’s proximity to Israel has made it a foreign policy/proxy battleground for foreign nations, each using Lebanon for its own selfish ends.

The sad political realities of the country have significantly hurt the country’s economy. Also, since Lebanon is a service-based economy, this particular sector has taken the largest hit.

Tourism plays a significant role in the nation’s economy. According to the Lebanese Ministry of Economy & Trade (MOET), “Tourism has long been one of Lebanon’s leading economic sectors” (Economic Research Unit, 2010).

Furthermore, The World Travel & Tourism Council estimated that the travel & tourism sector in Lebanon contributed over $4 billion dollars in 2013 (World Travel & Tourism Council, 2014).

The travel & tourism sector made up about 10% of the economy in 2012 but that share dropped to 9% in 2013 (ibid, p. 14). This is due to the political situation in the country as well as some other factors. Moreover, the number of tourist arrivals in the country kept decreasing from 2011 to 2013.

Since the tourism industry has been somewhat floundering in the past few years, the room for error becomes very small for businesses in this industry. The political & economic situations are squeezing tourist-related (TR) businesses in Lebanon. This means that these businesses are forced to do more to make up for increasing losses (or decreasing profits) and with fewer resources. There is no telling when the political & economic situation in Lebanon will improve especially since the civil war in neighboring Syria shows no signs of abating.

There are many ways that Lebanese TR businesses can adapt during these times such as implementing downsizing policies and cutting back on marketing & advertising budgets. When economic recessions and tough times affect businesses, the first things to get eliminated are usually marketing budgets. But especially since TR businesses need to do more marketing to make up for lost businesses, this may not be a good idea.

One solution to this problem is to take advantage of Social Media Marketing strategies since they cost little to no resources, perfect for the current economic situation in Lebanon. Social media marketing allows TR businesses to overcome obstacles of limited budgets and decreased business.

Problem Statement

During the past few years, the positive effect of social media on business has been extremely high (Kaplan et al., 2010; Stelzner, 2010; Treem & Leonardi, 2012, p. 143; Baker & Green, 2014).

Moreover, Facebook and Twitter fans of a specific brand are much more likely to recommend and buy from these brands than non-fans (Cruz & Mendelsohn, 2011). But, we don’t need to make sure of social media’s impact on business through research studies. For social media users, which include over 30% of the world, this fact is known. More and more businesses are inserting Social Media marketing tools into their marketing strategies and, in some cases, have even become an integral part of their overall business strategy.

Naturally, one would expect that Lebanese businesses would quickly adopt Social Media Marketing as a key role in their overall marketing strategies but this is not the case. When it comes to the Middle East and especially Lebanon, the region is far behind the West in social media usage. Not only that, when it comes to businesses involved in the tourism industry, there is much room for growth. Little investment in technology is keeping tourist businesses away from maximizing marketing opportunities given by social media.

The Lebanese tourism industry is not taking advantage of social media marketing tactics even though the advantages of doing so are apparent. This presents a great problem especially since the economy is going through a very rough time.

Moreover, Lebanese TR businesses and businesses in Lebanon in general are not adopting social media tools as they should. This presents a huge problem in the waste of resources as well as significant missed opportunities as a larger target audience can be reached via social media enabling businesses that adopt social media marketing tools gain a better chance of success and prosperity.

Purpose of the study

The fruits and advantages of social media marketing tools may take significant time to come about in Lebanon if we are ignorant of the factors that have led to the prevention of widespread social media marketing adoption.

Also, as long as no study goes into the issue of effectively implementing a social media marketing campaign in the Lebanese context, many TR businesses may be lost even if they decide to adopt social media marketing tools.

Additionally, even though there have been numerous studies in the West about effectively implementing social media marketing campaigns, the results of these studies may or may not apply to the Lebanese context. Therefore, it is also the purpose of this study to find out those factors related to effectively implementing social media marketing among Lebanese TR businesses.

At the end, there is no doubt that social media marketing plays an extremely important role in the marketing campaigns and even in the overall success of tourism-related businesses.

Lebanese Tourist-Related (TR) businesses fall far behind the developed world in investing and using SMM. Since there are many benefits of SMM, why is this so? Also, to catch up to the rest of the world, what is the most effective way for Lebanese TR businesses to deploy an SMM campaign? So, it was the study’s purpose to find reasons linked to such low investment & use of SMM by Lebanese TR businesses and to help guide these businesses in effectively using SMM.

Methodology

The purpose of this study is twofold. This study aims to find out exactly what those factors are that are preventing the widespread adoption of social media marketing tools among Lebanese TR businesses. The philosophy used is interpretivism, for an inductive approach to go from specific to general research, the strategy is ethnographic, and the methodology is qualitative. In-depth interviews are used with ten participants from ten different companies. Five companies had high social media ‘visibility’ and the other five didn’t. So, the participants’ answers provided very useful information and solutions for the research problem.

Findings

The results found that among the most relevant factors of little SMM investment & use by Lebanese TR businesses are that many don’t see benefits to using SMM and so don’t support it.

The results also provided useful information on factors for effectively implementing SMM by Lebanese TR businesses including the acceptance of SMM by ownership/decision-makers and the importance of these people in seeing the benefits of SMM. Also, problems with implementing SMM include negative customer feedback and inter-departmental power struggles.

Recommendations include communicating the benefits of SMM to Lebanese TR businesses which is of such high importance to get them to use SMM. There should also be an SMM plan with a consistent schedule outlining the days to add content to social media sites as well as comprehensive monitoring of SM user comments about the business.

At the end, it is the researcher’s hope that the study helped shed light on important aspects of SMM and its relation to Lebanese TR businesses. It is also hoped that the recommendations be taken into consideration by Lebanese TR businesses.

References

Baker, S., & Green, H. (2014, February 20). Social media will change your business. Business week.

CIA World Factbook 2014. (2014, November 11). Total Area – sq km 2014 country comparisons, ranks, By Rank.

Cruz, B., & Mendelsohn, J. (2011). Why social media matters to your business. Retrieved from Chadwick Martin Bailey

Economic Research Unit. (2010) Tourism. Ministry of Economy & Trade Newsletter,(5)

Kaplan, Andreas M. and Michael Haenlein. 2010. “Users of the World, Unite! The Challenges and Opportunities of Social Media.” Business Horizons 53: 59-68.

Stelzner, M. (2010). Social media marketing industry report: how marketers are using social media to grow their business.

Treem, J.W. & Leonardi, P.M. (2012). “Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and association.”Communication Yearbook, 36, 143-189

World Travel & Tourism Council. (2014). Travel and tourism: Economic impact 2014 Lebanon.



Source by Nahed Taha

Whether you’re just a guy trying to promote your blog, own a small company, or are the head of marketing at a large corporation, it’s becoming more and more likely that your competitors are using Twitter, so should you be using it too? Before answering that question, it’s VERY important to understand Twitter’s demographics so that you know what sorts of audiences you might be reaching. The purpose of this post is to explore the major variations in Twitter demographics in order to help you decide if Twitter should be used as a means of social media marketing. The following summarizes the three major demographics of interest.

Age

  • 1% 12-17
  • 47% 18-34
  • 31% 35-49
  • 21% 50+

You can see here that the bulk of twitter users are between the ages of 18 and 34, followed by people aged 35 to 49. This means that most Twitter users are generation Y, followed by generation X users. These two generations account for 78% of Twitter’s demographics.

People from generation Y are information driven, ambitious, and striving to get ahead. On the other hand, people from generation X are often times called the “reactive” generation and are very street wise.

Ethnicity

  • 82% Caucasian
  • 7% African American
  • 5% Asian
  • 5% Hispanic
  • 2% Other

As you can see, the distribution of ethnicities is hugely lopsided, in which Caucasians account for most of Twitter’s demographics.

Family Orientation

  • 84% No kids
  • 16% Has kids

This demographic is also largely segregated, in which most Twitter users do not have kids. This might indicate that having children will take away all of your free time to make tweets. Yikes!

Conclusion

By looking at these three very important Twitter demographics, you can see that most Twitter users are between the ages of 18 and 49, are Caucasian, and have no kids.

If your company promotes a product or service that fits this demographic, Twitter would be an excellent marketing tool to help bring in new business. If on the other hand your product or service does not fit these demographics, it would probably be a wasted effort to invest in social media marketing with Twitter.



Source by Eric D Rowell

Business marketing has been changed dramatically with the use of social media sites. New markets are accessible which can be a huge benefit to any business, and today there are ways to use social media marketing more efficiently than ever before.

Here are 7 laws which can help your business develop a more effective social media marketing campaign and presence.

1. Quality Before Quantity

Social media marketing today needs to be helpful, useful and provide more than your competitors. Get a competitive edge by investing more time developing valuable content that you can share with your followers. Great content wins clicks, comments shares and likes.

2. Focus

Obscure and unfocused content doesn’t help anybody. Keep within your niche. If you post about anything, it will clutter your message, and turn off people who come to your profile with a specific intent.

3. Connect With Key Influencers

Identify the key people or organizations in your niche. They have the audience you’re trying to reach so when you comment and post on their pages, you’re target audience will see you too. One of the best uses for any social network to hook up and interact with other businesses in your niche. Don’t be reluctant to promote others, the rewards can be considerable.

4. Be Available

It’s pointless posting content onto your pages and not allowing people to interact with you following the post. When you interact with your audience it gives you a further chance to showcase your business and become a top resource in your niche.

5. Pick Your Social Media Sites Carefully

Not every market will use the same sorts of social media. To be successful, you need to choose the sites which are used most by the people that you want to target. For instance, Snapchat is used by young people while all ages are on Facebook and Twitter.

6. Don’t Forget Your Followers Are People

It’s easy to forget there is a regular human being behind each click post, like or comment. Designing your content for these people will make them feel appreciated and included. This is what will boost sales for your business.

7. Keep An Eye On Your Competitors

Your competitors are on social media and you can simply see what they are up to by reading their posts. This will help to keep you updated with the most current trends and innovations and so you can react appropriately. It also helps you to steer clear of duplication and allows you to set your posts apart from others.



Source by Jon Allo

A strong social media presence can be challenging to achieve for B2B (business to business) insurance agencies. Many B2B companies struggle to showcase their professionalism, and build an audience through social media marketing. Consider the following tips to help make sure your agency is maximizing your social media marketing efforts.

Create Your Online Persona

Your social media presence should have a well-defined personality. Informative, helpful, engaging, timely and relevant are all characteristics top B2B social media accounts consider when creating their online persona. Decide what your online voice will sound like. Will you be formal or informal, speaking to individuals or businesses, sounding like a reporter or an op-ed contributor? Will you be sharing company employee events, creating contests, reporting on industry changes or regulations, or all of the above? Your agency goal is to build rapport and a sense of community with both clients and prospects. But first you need to determine your social media persona.

Create a Written Strategy Including Prospect Scorecard & Buyer Persona

When creating your marketing strategy, ask yourself these questions:

  • Who is your target online audience – and how diverse is this group? Start by creating a Prospect Scorecard.
  • Which social platforms will best target that audience? You may have to search the different platforms to see which social media platforms are most applicable to your clients and prospects.
  • What type of content will that target audience find most useful? Would it be infographics, long-form articles, tech support information, breaking news commentary, regulatory updates, or some combination of all of these?
  • What are your short term and long term social media goals? Perhaps your short term goal is simply consistent content sharing. And your long term goal includes an ad budget for growth and prospect engagement.
  • How are your competitors using social media? You can learn a lot about what to do and what not to do by studying your competitors.

Comment on News & Regulations Relevant To Your Target Industries

Offering commentary on breaking news and changing industry regulations is a great way to demonstrate your knowledge in your industry and to provide your clients with insights on how to understand these updates. This can lead to higher engagement levels and increased exposure to your social media pages. You can use Google Alerts and social media alerts to monitor industry keywords and stay on top of dynamically changing events.

Organic Vs. Paid Posts

Once your insurance agency is consistently posting quality content, you can consider posts boosts and ads. You may want guidance with this, as the budget can get sprint quickly, and multivariate split testing with compelling images and custom graphics can dramatically improve your reach and ROI.

Achieve A Respectable Follower Base

Looking professional and demonstrating a respectable number of followers and engagement level is half the battle when starting on your insurance social media marketing initiative. The top platforms your agency should leak are: LinkedIn, YouTube, Facebook, Twitter and Google+, likely in that order, though your target markets could impact this. LinkedIn and YouTube can be very valuable to B2B businesses. LinkedIn is a good place to start, it's very much a business centric platform. Then leverage YouTube videos, recorded webinars or even simple voice over PowerPoint updates. Try to build up your follower base as quickly as possible, to a respectable number. For example, this might be 500 followers on LinkedIn, Twitter and Facebook. Although 5,000 or more would be great, initially your agency is striving to attain a baseline of professionalism and credibility.



Source by Alan Blume

Does your CVB or tourism bureau use social media in its destination marketing plan? If not, what are you waiting for?

According to a recent study, 81 percent of all marketers surveyed said their social media efforts have generated exposure to their business, and 61 percent of marketers saw an increase in Web traffic. If your destination is not keeping up with trends in social media, your CVB or tourism bureau is losing money. Here are a few ways to market your travel agency using social media.

1. Search for groups and individuals' interests on social networking sites like Facebook and MySpace to find out what people are saying about your destination.

2. Publish your blog articles on Digg, Delicious, Reddit and other social bookmarking sites to generate a wider viewing audience.

3. Constantly update your travel blog with new information, paying attention to Google Keywords to improve your search engine results rankings.

4. Extend friendships to tourists (former and future) to maintain relationships and keep them coming back.

5. Use photo sharing sites to link pictures taken by tourists to create a community among people who are interested in your destination.

6. Twitter travel deals and packages, as well as updates on area construction, new businesses, events and festivals.

7. Offer contests and promotions through social media outlets to help increase your followers.

8. Create customized URLs to Facebook and Twitter to provide another contact option for tourists. (eg facebook.com/yourcvbhere)

9. Create a network or online community among all businesses in your area to provide more information to your future tourists, as well as generate more traffic back to your profiles

10. Post videos on a YouTube account of different activities to participate in at your destination.

Having an active presence in many social media platforms will not only generate more exposure to your CVB or tourism bureau, but it will also redirect people back to your Web site.



Source by Jessica Swink

Perhaps there are still some insurance agencies, brokers and wholesalers out there who consider social media to be a fad. Something akin to Hula Hoops, Water Beds, Zoot Suits and Rubik’s Cube. But looking at these numbers will likely convince even the most skeptical insurance executives that social media is here to stay, and a force to be reckoned with.

Visitors of the Top 6 Social Media Sites

Most of your prospects will frequent at least one of the top six social media sites. Below are the estimated monthly visitors for 6 of the top social media sites:

  • YouTube: 1 billion unique monthly visitors
  • Facebook: 900 million visits
  • Twitter: 310 million visits
  • LinkedIn: 255 million visits
  • Pinterest: 250 million visits
  • Google +: 120 million visits

When you consider that the current US population is about 320 million, these metrics gain some perspective. A good analogy would be that every person in the United States, visits Facebook 3 times per month. These numbers are staggering, and at a minimum insurance agencies and brokers should have a professional presence on the following five sites: YouTube, LinkedIn, Facebook, Twitter and Google+. It’s much better, however, if agencies, brokers and wholesalers leverage these platforms to help carry their targeted insurance marketing message to cyberspace in general and to their prospects specifically.

Where Should Insurance Agencies and Brokers Focus

Insurance professionals targeting commercial accounts should focus on LinkedIn and YouTube. LinkedIn is all about business, and most of your commercial insurance prospects and clients are now using LinkedIn. YouTube is an excellent repository to compliment your insurance agency website recordings, it’s easy to share video recordings, executive briefings or recorded webinars on YouTube. Agencies and brokers should have a professional and branded LinkedIn company page and YouTube channel. Facebook tends to be more consumer centric, though a professional company page on Facebook is worthwhile, especially if you offer personal lines. What about Google+? As it is still in the Top 6, a professional company page, and consistent postings is recommended, though Google+ has clearly lagged the field. And finally, how about Twitter? Twitter is a great tool to extend reach and branding. With little effort, and the many tools that post automatically to all or most of these sites, insurance social media marketing is within the grasp of even small agencies and brokers.

Insurance Social Media Marketing

I often say that great insurance marketing begins with a good blog. An interesting and relevant blog post can be easily shared across all of the above social media sites. The blog doesn’t have to be about insurance. For example, if you are a B2B (commercial lines) agency or an insurance broker specializing in group benefits, your blogs should include educational information germane to those respective audiences. This could include business related news, regulatory updates, industry news, business tips, etc. When thinking about insurance social media marketing, think about what you as a broker or insurance agent want to share, and what your prospects and clients would find of interest.



Source by Alan Blume

Never Take Your Consumers For Granted When Utilizing Social Marketing

If they are not ready to engage your customers as equals on the many social networking communities and have a genuine back-and-forth exchange with them, then your efforts to use social media will backfire and bring you the sort of publicity you do not want.

Using a very fundamental scenario, lets say you are going to set up a blog, Facebook Page and also join Twitter as your social marketing strategy.

Facebook allows your company to post updates about services, as well as listing surveys for your customers or even general company notices about events that are happening in your marketplace, and ask questions such as, “How would you like this kind of product?” or “How should we carry out this goal?”

As people grow to be fans of the company, their own friends are alerted, and some will probably follow them there. They engage with the company and each other, and also the page gets to be a social marketing website and having the fans often doing as much marketing as the company.

You Can Compliment Your Social Marketing With A Blog

Social marketing via a company blog involves slightly less back-and-forth communication, yet a blog can be a vital cog in their wider marketing strategy. This is where information about the industry and about new products can be posted in detail and returned to as a reference source. With photos, videos and links to other social networking sites of the company, blog marketing can be entertaining and compelling for customers.

Twitter Is Another Essential Social Marketing Tool

On Twitter, this emphasis on two-way conversation takes on new meaning. Social marketing on this site involves the company blogger being ready to converse with any customer or potential customer on the spot. It will also involve getting to know these people as people, and not just as customers. But most of the new social media sites involve this process to some degree.

A corporate social media strategy is going to establish the company into a whole new relationship with the constituency it hopes to serve and profit from. Only if a company takes this fact seriously will it succeed at reaching those whom it wants to reach.

Social Media Marketing Has To Be Both Ways

I’m sure you would have heard this on a company help line in the past, while your hanging there on hold: “Your call is important to us.” And they know this is just a business marketing strategy to keep them from blowing their stack as they wait forty-five minutes to talk to someone who clearly has no interest in how a product isn’t working as advertised, and who offers little real help.

It may not seem like it now, but that corporate attitude is on its way out, especially as social media marketing continues to grow. Social media will soon be one of the primary marketing tools of all corporations and even small business, which involves a genuine two-way conversation between equals and is absolutely required to see continued growth or these companies will suddenly find themselves losing business.



Source by Ron Cripps

Social Media is one of the biggest platforms where you can expose your brand to a wide audience. Creating your position on different social platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, etc. is one thing and maintaining it is another. To increase your reputation and to get the expected outcomes of your Social Media Marketing campaign you have to maintain it and tracking and monitoring are important for the same. Don’t worry, to make the work easier, there are a number of tools available on the internet or intranet.

  • Bulk Buffer: If you want to update and schedule in bulk, this tool is something you need the most. It is one of the most loved tools to update and schedule updates, content and other posts from a large source.
  • HootSuite: Another best social media tool that covers various platforms is Hootsuite. It manages all the platforms and most of their functions in a proper manner. It is very useful and handles all your accounts without creating a mess.
  • Tagboard: If Hashtag Management is a task for you, this tool you need the most. It allowed you to see your mentions and tags for all the posts. It is very easy to use and have a great importance for marketers.
  • Crowd Analyzer: This tool is best not only to manage the social media platforms, but also other activities on the website like Blogs, Forums, and News Sites. It is again very much popular and has a great importance in social media marketing campaign.
  • HowSociable: It is a very popular and handy tool for measuring the social media marketing campaign that not only measures your activities, but also let you know your competitor’s presence. It may further help in understanding what points you are missing that create barriers to your strategy.
  • Likealyzer: This tool is mainly for the Facebook activities that give you the proper analyzes of stats that further help in improving the strategy.

All the above tools are very much helpful in managing the social media marketing campaign. Some of them are free and others are paid. You can use any of them as per your need and you should invest your time and money in it. You can even take professional SMO Services from a well-reputed company that handles your projects and take care of your brand image. So, what are you waiting for? Browse the internet or consult an expert to use these tools right away.



Source by Gunjan Singh

For the lives of today’s generation, social media has actively become an important part. With the advent of time, it is continually evolving and growing. People are very much attracted towards the marketing through which they can explore and expand their business.

It is considered as the most accessible and accurate medium to find the survey of your business, as it has completely changed the pattern of interaction between business and its customers. Throughout the marketplace, it has become the most innovative tool that can be used on various platforms like public relations, marketing or customer service.

Most of the business owners are utilizing their time of social media and digital marketing for the increase in traffic and sales of their respective business houses. Also, 90% of the marketers all around the world have declared that social media is generating immense exposure for their company.

For every marketing strategy, it is the substantial part which is cost-effective and offers phenomenal marketing opportunity. Below mentioned are some methods of digital and social media marketing where your business can be improved easily.

  • Increased Brand Awareness: It is considered as the most cost-effective digital methods that can organize the content and increase the visibility of your business. By implementing this strategy, the brand recognition of the business could be improved that have the potential to engage a large number of consumers.
  • Free availability: The creation of the social media or digital marketing platform is free to start and operate. If required, a person can make use of options like paid advertising that can be a great tool for the business expansion and inform a large number of users or audiences. But these means are not mandatory for some companies.
  • Target your ideal buyers: This platform allows you to ensure that the right consumer is visiting your content and the business. By using methods like SEO, you can reach to your target audience by determining their searching content and topics. Based on demographic information and general characteristics, it is easy to identify the target audience for the products and services of organic website SEO companies.
  • Brand Loyalty: Through some research, it has been found that around 53% of the people rely on brands exposed on social media. Customer engagement is the important aspect as it can influence them to be more loyal to towards your brand. Consumers instantly and quickly respond to the social media content when compared to various other platforms
  • Open communication: Social media is the platform where the user can easily interact and communicate with their buyer or other users through Professional Web Design. This digital marketing place is the two-way communication methods where a message from both sides can be easily resolved which creates a great range of trust and reliability on the business from customers’ point-of-view.



Source by Palak Khandelwal

Social media is the area that is really important for a business now. No matter you are in Facebook, Twitter, Instagram, LinkedIn, etc. the impact is great. It is a brave attempt that you as an entrepreneur should undertake to attract with your customers and directly engage with them. However, with time passing by you are not going to remain free as you had been in your initial days of the business. In that stage you have to take the assistance of the virtual assistant to effectively manage your daily posts, comments, likes, tags, shares, etc. and in the case when you know very little about online marketing they would be able to offer you the necessary help. So, hiring virtual assistants you would be able to give top priority to the social media marketing for your business in the following ways:

Provides a ‘Profile’ For Your Business

Making a profile is the first step which will help them to understand your company and the services you provide. This will give them the understanding about whom they should be engaging in your pages. The profile they make should not be more than 2 pages and should include all the services that your company provides. Have the current offers, the target audiences, keywords to describe your page, brand colors, fonts and everything that you would like to exclude, etc. in your page.

Content to Play With

It will be better if the virtual assistants do not create content on your behalf. Make sure you have the blog posts, general contents, and the resources before you hire a virtual assistant. This will help them to intelligently play with the content creating posts, blog links, image quotes, and the tips that you can share online. This should be spoken on your persona rather than on your behalf.

Make Use of a Social Media Management Tool

There are several tools to help manage the social media. Like, if you are taking the help of a scheduling tool then you could schedule the posts in advance. This is useful for not just one platform but for several others. Using them, you can also edit posts or review before publishing them.

Have a Weekly Schedule

To maintain consistency of the social media pages the virtual assistants would post a minimum of 1-2 posts on every social media that your business has an account. They will also check the insights for your page to find out the most popular time. Other than this they would be responsible for keeping the communication alive between you and your customers by replying to comment and taking feedbacks. The more your business is present online the more engagement it is set to receive.

Have an Open and Frequent Communication

You need to keep the virtual assistants well-informed about the current events and the upcoming events in your company. This will help them to schedule the social media on your part and also they have the feeling of being a part of your team.

In all these ways the virtual assistants can help you to achieve your goals and lead to efficient social media marketing.



Source by Achal Mehrotra