The current business world is going real high, thanks to the social media marketing tools. They work as a great platform not just for friends and families to interact, but also acts a core ingredient for professional use. Almost everybody today have a basic knowledge about social media working, nonetheless this article will give you a fair understanding of general mistakes you should avoid.

Make Sure You Avoid 10 serious mistakes

1. Fail to post: Posting just one or two times per week will not keep you in audience’s mind for a long time. One needs to update regularly to meet the interests and requirements of audiences; this will help you to stay always in their minds.

2. Put on hold: Failing to give responses to queries and comments of audience is a big mistake. Responses are the basic service given to the customers, and if this is what you do then customers will put you on hold for poor service.

3. Less creativity: In order to stand out in the competition you should be creative enough to attract the attention of audiences.

4. Ignoring competitors: Competition is a major aspect of every business, and social media is a good marketing weapon to improve your success. However, if you are not checking out what your competitors are up to, you will land in a deserted place. Try to observe your rivals and make note of what’s cooking with them, this will help you in brainstorming ideas and grabbing attention of audiences.

5. Taking negative comments seriously: Well, social media is such a platform where one is allowed to post anything without any penalty or such. This will surely bring negative feedback and comments at some point of time. Avoiding such comments is the best thing one can do, and you need to learn to welcome those criticisms.

6. Involving too much: Though your promotion campaign is good, still you should know how to bring the right audience at right time. For example, you might like a particular advertisement, but if it is broadcasted every 5 minutes, it will make you irritated. Remember, too much of good thing is also a disadvantage.

7. Concentrating on one area: Focus on one department will limit the other distinctive roles of the business. One should concentrate on many aspects of business like advertising, web development, media buying, PR, SEO, and the most important customer satisfaction. This activity will prove you beneficial even in long run and will bring more success.

8. Lack of knowledge of platform: You need to have basic knowledge of which social network site will improve your business. You need to have clear mindset and proper strategy to use social media.

9. Ignoring information: In social media, each and every like and comment plays a significant role. In order to stay on top on everyone’s list you should not ignore any such data.

10. Paying for fan activities: This is an unethical step taken to increase the popularity of the business. This will weaken your company over every aspect, and not help in any way.



Source by Barbara Rollins

Alli, the new over-the-counter brand of prescription drug Xenical from Glaxo-SmithKline, is being marketed by a new mix of messages. Their marketers understand both the emergence and importance of social networking as a new media marketing tool, as evidenced in their latest commercial. They get it. They are now able to grasp the concept of social media networking as a tool for viral marketing. What is particularly interesting, is that neither of these terms were even a part of general marketing vocabulary and strategic thinking until just recently.

Marketers employed by the pharmaceutical giant have created a huge buzz surrounding this new product addressing a huge and hungry market; No puns intended! Their latest ad clearly displays the power of word-of-mouth viral marketing. It displays people conversing via email and phone extolling the benefits of this new product. The ad then begins to accelerate the layering of these images so that we can more easily perceive the word-of-mouth methodology and viral growth of their message. It works; Their message connects with us and they understand it.

At his legendary and highly respected blog DoshDosh, Maki has posted an impressive, detailed listing of forty-seven social media sites. Brandon Fritz, who writes for Kolbrener, has also assembled an amazing list of fifty social media sites categorized by market segment. These social networking site lists will continue to grow and change over time. One thing is certain, as is proven with the current political drama unfolding in cyberspace: Marketing and the timely dissemination of relevant information has evolved beyond anything previously available or conceivable and will continue to develop. Social networking is now viewed as a legitimate means of strategic marketing.

How will your sales be impacted by the development of new social media and viral marketing tools? You need to be paying attention and learning new selling skills to take advantage of this growing phenomenon as the sales cycle in most industries is certainly being impacted. Sales strategies are becoming more conversational as social media marketing unfolds. Perhaps the marketing mainstream is grasping what he direct marketers have known for some time; that selling is most effective when it is made to be personal and conversational.

Relationships continue to win sales. Salespeople who make the time to understand their customers and their needs, connecting with them, will sell more and have many more satisfied, referral-providing, long-term customers than those who look only for a quick sale. Which path will you take?



Source by Daniel Sitter

Are your social media marketing efforts bringing you the results you want?

Do you even KNOW what results you want?

That’s a rather important first step, I’ve learned. When I took an intensive one-day continuing education course on social media for small business a year ago, I must confess to having been completely overwhelmed several times throughout the day. I wasn’t the only one.

To many of us, social media is daunting. It’s one thing to post a cute photo of me and my dog on Facebook. It’s quite another to learn how to use social media as an effective marketing tool that will lead to results – but that doesn’t require an enormous amount of time, energy and money.

Once I determined the results I was looking for – new readers and ultimately, more book sales – I had to ask myself the next obvious question: was posting my dog’s photo on Facebook going to achieve that?

Er… no. At least not directly.

Okay, then how about my tendency to write and post blogs that only a handful of people – the vast majority of whom have already bought my book – will read: is that going to yield more book sales?

You get my drift.

That’s why I took the class. And frankly, sitting in a computer lab for 8 hours, learning about SEO and hashtags, tribes and Google analytics wasn’t just overwhelming, it was exhausting.

Another, ahem, middle-aged writer in the class put it perfectly when she said to our 20-something instructor: “You are a social media native. We are social media immigrants. We’re still learning the language, the culture, the lay of the land… and to be honest, it’s not only frustrating and confusing – most of us don’t even want to be here! We’re here because we have to be. We know we have to learn this so our businesses can survive.”

Here, here!

And even though I didn’t understand half of what the instructor was saying – while patiently showing us on the overhead screens – I dutifully took detailed notes and crossed my fingers they might make more sense later on.

And sure enough, something interesting happened on the drive home. All that the instructor had said started to click into place… as it related to my company.

By the time I got home, I’d stopped perceiving social media networking as yet another ‘marketing thing’ I had to figure out and conquer because I needed the sales – and instead started to view it as an incredibly useful tool that, when used correctly, would help me reach new people who wanted to hear from me.

In other words, the internal barriers I had towards social media started to dissipate.

When I got home, I read through all my notes and highlighted the key points. Then I set a clear, tangible goal of what I wanted to achieve through my social networking efforts (number of website visitors who actually spent time reading my blogs). Then I determined exactly which social media platforms I was going to use and how. Then I made a SHORT list of the tasks I needed to do and when I was going to do them over the next six weeks.

And since the best way to learn something new is to teach it to someone else, I jotted down a few pointers from the course for other small business owners out there who might also be stumbling – frustrated and confused – through the cyber-wilderness called social media.

10 social media marketing tips for the not-so-techno-savvy small business owner:

1. You have to determine what results you want to achieve from your social networking efforts. Increased visitors to your website? Increased product or service sales? Increased number of subscribers to your e-zine?

2. You need to figure out who your market/s is. Then you need to find your market… your peeps, your tribes.

3. You will need to do a bit of trial and error to determine which social media platform/s is best for you to connect with your tribes: Facebook, Twitter, LinkedIn, Tumblr, Pinterest, Instagram, etc. You don’t need to do them all – and I suggest you don’t even try.

4. Facebook is excellent for connecting with friends and maintaining relationships. In my case, as a writer it is a great way to share snapshots of my life – but not necessarily my writing.

5. Twitter is great for connecting with like-minded people you don’t know. Twitter is a fantastic way to build a buzz about your business or product. Twitter is where I am really starting to see some action, at least in terms of increasing the number of visitors to my website. But this only started to happen once I began using hashtags.

6. Hashtags are really important to use in your tweets because they help target who will see your posts. Hashtags are all about the use of key words that pinpoint your subject matter.

For example, since my book is about grief, I often use #grief when tweeting about the book. And low and behold, Twitter users who are looking for content about grief can find my tweet. So be sure to do a hashtag search first to ensure you are using the correct word/term to reach the people you want to reach.

7. Retweet other people’s tweets! And don’t be afraid to favourite someone else’s tweet now and then, either. Social media is social – it’s not just about you.

8. LinkedIn is not a sales platform (oops). LinkedIn is about connecting to like-minded professionals. It’s a great place to learn about what the people in your industry are up to and to share ideas, job postings, etc. I am also finding that it’s a great way to get readers to visit my website to read my blogs – but ONLY if I take the time to write a brief catchy blurb about the blog (using key words), that will actually catch their attention.

9. SEO stands for Search Engine Optimization, which is basically just the key words you need to use in your blog posts, article titles, web pages, tweets, etc so that search engines can find them. Here’s a quick trick to see how search engine optimized you are: Google the key words that pertain to your business and see if you or your business comes anywhere near the first page of rankings (which is where you want to be).

10. Google Analytics tracks your social marketing efforts. You set this up on your website and then you can see who is visiting your site, how long they are staying, which pages they are visiting, where they’ve come from, etc. This is very important because if you don’t know what is working and what isn’t, you won’t be able to tweak your efforts accordingly.

In my experience, using social media to effectively market one’s small business, products and services does take time and effort to figure out.

But once I shifted my attitude from feeling that I had to learn about it to an attitude of embracing the incredible opportunities that social media can offer, I began to realize that as a writer, social media means I can reach far more readers than I could twenty years ago. And I am seeing significantly more visitors to my website… and yes, they are even taking time to read my blogs.



Source by Maryanne Pope

Social media posts are capable of driving targeted traffic.

Creating a new web page can be compared to taking a beautiful photo to post on Facebook. You want to show it to the whole world and take pride in it, but you do not want to plead for attention (or even worse, spend for it). For this reason, well-placed social media posts can really matter to both landing pages and selfies. A single link on Reddit was able to drive more than 20,000 visitors over a weekend, and links sent to StumbleUpon were able to transform the small number of visits earned daily by a page into hundreds of them. Who would not want to take advantage of that opportunity?

Improve your SEO ranking with social media.

Search engine crawlers are aware of the pages that consistently earn traffic, as well as those that are ignored, forgotten or just floating. To get top results in search engine rankings, it is vital to have a killer content marketing strategy. However, driving traffic to your optimized pages causes them to quickly rise in the search engine results pages or SERPs.

When done properly, social media can build meaningful relationships.

Marketing with Twitter and Instagram is so cool because it allows you to interact with your customer base. When you read the tweets, as well as status updates of your customers, you will be able to gain some insight into their everyday lives (and thenfore adjust your online marketing strategy). What do they love to buy and why? How do they spend their weekends? What type of posts do they love sharing and from what sites?

Social media can also be used as a tool to connect with complementary businesses, those that do not compete with you; authorities or influencers in your field; and journalists that cover your industry. At times, simple retweets can end up in becoming besties.

Users are interested to read your messages.

To users, Facebook and Twitter are social networks and not marketing machinery. Therefore, they do not see your posts as a form of advertisement, and will be interested in what you have to say. This results to serious web traffic once you link to your site and posts that market themselves when friends and followers share them.

Social media advertisements let you target and retarget.

One reason why social media is essential is the fact that the ads are on these platforms are highly customizable by nature. For instance, Facebook ads let you target users by different factors such as location, industry, educational level, record of purchase and the pages they have liked. In addition, you can opt to install a Facebook pixel on your site and use it in retargeting users who visit that have a greater probability of converting into solid leads and sales.

Social media can help you gain attention at events as well, as earn more media coverage.

No matter what event, whether your business is a charity fundraiser sponsor or major trade show participant, social media can help in leveraging your presence.



Source by Tippfein Klaus

Introduction
The main lifeline for a company to survive is generating new sales and repeat business from existing customers. Without existing customers staying connected and engaging with you and new leads entering your sales pipeline you company will stay stagnant and not grow. However, implementing a well planned email marketing strategy can help your business generate new leads and nurture existing clients to ensure continued growth.

Nearly everyone uses email and it is continuously growing and evolving. Email marketing is a drip marketing technique which is a direct marketing strategy. It involves scheduling promotional messages with relevant and specific calls to action sent via email. It is a campaign spread over a period of time.

5 things to consider with email marketing
Everyone has heard the saying 'Do not run before you can walk', well the same applies to email marketing. Any email campaign must have best practices implemented before any social media integration. If your email campaign is poor it does not matter how much social integration you have, it just will not work. So, here are some basic guidelines.

# 1 Start with a clean database
Make sure your contact database is clean and complete as this determines how successful your email marketing campaign will be.

# 2 Keep it personal
Always make your emails personal so your readers know you are human and feel like you are personally addressing them. Rather than starting 'Dear friend' or 'Dear customer', use the greeting 'Hi John' as this will go a long way.

# 3 Compose a catchy subject line
As soon as the email lands in the inbox of the recipient it is the subject line that will stand out next to the sender's name. Ensure the subject line is catchy and will compel the reader to open the email. It is the subject line that will make or break your email.

# 4 Educate and Captivate
Never hard sell in your email. Remember, your readers subscribed to receive email communication that has valuable content – not emails that are sales pitches.

# 5 Design your emails for mobile devices
Mobile and Smartphone's are now capable for both personal and business users. More and more people are using their mobile devices to read emails and browse the web. Ensure your email is correctly designed for mobile users.

Benefits of Social Media and Email Marketing
Social media has exploded in the last few years and more and more people are using sites such as Facebook, YouTube and Twitter. This explosion has transformed the way people communicate online and more importantly how companies market their products and services to their target audience.

3 ways to combine Social Media with Email Campaigns
Social media can be integrated into your strategy in a number of ways. However, the method that you choose depends on what you want to achieve. For example if your goal is to syndicate your content online then you will want to target your campaigns to encourage readers to share your content on their social networks.

In 2010 Aweber conducted a survey. The results shown that 36% integrate social media into their email marketing with the purpose of asking readers to send the email on to their social network followers.

The three main tactics for implementing an integrated social media and email strategy to share your newsletter content are as follows:

1. Include 'Share' buttons in your newsletters
Including social sharing links in your email newsletters is a great way of combining social media with email marketing. It is also a great way of encouraging your readers to share content. Most websites have a share button on them to make it easier to share. Five tips you should consider:

1. Identify the most relevant social networking sites.

2. Integrate the 'share' icons in your newsletter templates.

3. test the new newsletter template with a focus group.

4. Roll out the news letter template to the rest of your database.

5. Track shared article metrics.

2. Increase your social following through email campaigns
As well as including the 'share' icons in your email newsletters, it is equally as important to include links for your subscribers to follow you on social networking sites. Add call to actions including 'Follow us on Twitter' and 'Like us on Facebook', even 'Subscribe to our YouTube Channel'.

Also change your email signature to include these 'follow' links.

3. Promote your email content in the social Media Platforms
Be confident and cross promote your email marketing and social media. Just like you inform your subscribers to your email marketing list about your social media profiles, you can do the same on your social networks informing your followers of your newsletter.

Remind all your Facebook fans, Twitter followers, Linked In Followers and YouTube subscribers that you have a great email newsletter and encourage them to subscribe. Email marketing should be used as a catalyst for starting conversations online about your brand.

Conclusion
Email marketing is the least cost method of marketing but the most measurable, most effective and easiest to implement as part of your online marketing strategy. More importantly, by incorporating social media into your email marketing strategy you can boost your business, keep your audience engaged and enhance your brand reputation.



Source by Perry Manku

Social media marketing is more than just promoting stuff online and expecting a return of investment to be substantive. It is more about connecting to people who will be potential buyers. Many believe that as long as there are many linked users or subscribers to one's post, ROI would be equally the same. However, there are two factors which limit the probable rate of ROI which are the quality of links, and the attitude of users towards the author.

Much like in show business wherein one's wares are promoted to a number of viewers, social media marketing works in a similar way with online subscribers. When the online viewers do not get a feel of the posting, there would not be so much of a feedback.

In turn, there would not be established patronage of whatever is promoted. One of the first things to be established in a possible clientele base is the attention. Each successful linkage to a responding individual becomes an added marketer through referrals.

The attitude of the people in one's links is established after getting their attention. This either is a good or a bad one. Having the initial attention as positive as possible is best as the latter may immediately mean one less potential client base to have.

Neverheless, having someone in a good attitude does not necessitate meaning a successful addition to the list as the attention and perception of each good response may dwindle or improve through as new content is added to the post.

A good way to keep the attitude of linked subscribers and keep social media marketing in a healthy state is to keep them interested. Keeping them interested means keeping their attention. This can be achieved by providing new content that is both reliable and valid. Another is to offer a healthy feedback environment to increase the overall quality of a two way process between readers.

The quality of the links also plays a vital role in determining the ROI for a given campaign. You may have thousands of approved invites within a certain community, but they may be spam accounts; that is, they are just accounts made for a different purpose, instead of a unique profile that is active.

Having a useful of links is a good start, as long as they are real people, not business accounts or fan pages. Social media marketing works best with good socialization between real people who are active in the community. Start with a few but manageable links and increase it gradually. A well managed network increases the quality of the network, thereby increasing viewers' potential to refer these to their own networks, extremely upping potential ROI.



Source by TJ Corruthers

This article is the first of a series of articles which will help you boost your social media marketing.You can benefit by posting your bookmarks to a social bookmarking service.

Do you need to; Create new targeted traffic to your website, blog or optin page ?; Create more opportunities for your site to appear in the search results of major search engines ?; Create the chances of viral traffic?

Of course you do. These can be the benefits to you of social bookmarking. Importantly the submission process can be automated so saving you lots of time.

A social bookmarking service is a centralized online service which enables users to add, edit and share bookmarks of the website pages which they like. You can use your bookmarks easily from any location using any computer which is connected to the internet.

Being listed on sites like Digg and Delicious can drive new traffic to your website. Incidentally Delicious popularized the terms "social bookmarking" and "tagging." These sites offer the best type of visitor. People who reach your site from such a social bookmarking site are generally there because your website appeared in a search for topics that were interested in.

Search engines will often list results from bookmarking sites. So if your site is bookmarked, this is an extra opportunity to show up in search results.

Being featured on one bookmarking site can often lead to people tagging your site on other bookmarking sites so you have the possibility of viral traffic.

The top 5 bookmarking sites in terms of unique monthly visitors are Reddit, StumbleUpon, Delicious, Digg, and Slashdot. But there are many more. Search Engine Journal has put together a list of 125 social bookmarking sites, some of which are very popular and others which are newer or somewhat unheard of.

Beside targeting the major social bookmarking sites, you will find some diamonds in the rough which are niche oriented or treated well by Google and other search engines.

To get your share of the wealth which social bookmarking offers, you should leave your bookmarks in multiple sites. This may seem a daunting task but it can be automated with appropriate software such as IMAutomator.

This social bookmarking software allows you to build links in just moments. IMAutomator operates using submission Credits. Every site in the system has a credit cost equal to its PageRank so a PR1 site costs 1 credit to submit to, a PR4 site costs 4 credits and so on. When you submit a job you select exactly which sites you want to submit to and then control exactly how many credits you are spending on each one. If you're just starting out the best option is the free trial then you buy credits as you need them.

You'll be surprised how easy the submission process really is. Once you've completed your details and submitted the job, you'll have access to a submission schedule, for each job.

The default rate for link submission is one per day, in order to avoid search engine penalties. My job comprated of 63 scheduled claims and the cost of credits was about $ 6. The bookmarking site with the highest PageRank was Delicious. The remaining 62 sites had a PageRank ranging from 1-7.

So there you are then. Automated social bookmarking. The automation cost of $ 6 saved hours and hours of my time. Of the top 5 sites however, only Delicious was included in the submission schedule. So I'll have to do Reddit, StumbleUpon, Digg and Slashdot manually. Not such a daunting task considering the many long term benefits.



Source by Stelios Perdios

When we talk about marketing, social media just pops into our mind automatically. It has indisputably become one of the most important features of marketing. So how do the marketers make the best out of social media to maximize their revenues and efficiency?

Here are the tips provided by experts for social media marketing.

1. Posting on Regular Basis:

A constant communication is really essential with the target audience. Therefore, in social media marketing, posting something on your account on daily basis is the best idea to gain the best outcomes. The more you have to tell to the audience, the more they will get interested in you and a trustworthy relation will be built.

2. Appropriate Content:

Only post content that is relevant with your business. The experts say that irrelevancy can cause lack of trust and interest in the customers. You might be shoving off the audience with this mistake. So only post content that is relevant with your business or whatever you are marketing.

3. Don’t cut out Some Platforms:

Experts say that a lot of people don’t opt for the smaller platforms speculating that they won’t deliver good results. Don’t underestimate the new social platforms. Test everything, like Pinterest, Google+ and Tumblr etc. you might be surprised to see the wonderful results.

4. Images:

Images attract the audience. Post as many images as you can but only the relevant ones. This ensures improved engagement with the audience.

5. Don’t FOCUS on Like and Shares:

The more you dig in for likes and shares, you will be disappointed fast. Shares and likes increase gradually and you just need to focus on bringing audience to your page or blog etc. so the basic thing is to focus on sharing with the audience and indulging them rather than waiting for one post to reach the height of likes.

6. Live Hangouts:

Live hangouts have become very active and impressive way of social media marketing. These ensure that the media marketing experience is more realistic. Google Hangouts and Live Twitter events are gaining huge appreciation and are trending up rapidly.

7. Get one thing Good at a Time:

You don’t need to rush on all the social media platforms and keep up with them all; you cannot do that! It is simply impossible to keep up with all the places. Focus on one thing first and make it stand out. Once you are done with establishing it, and then move to another place along with the first one. Take everything gradually. Don’t rush in. According to experts, establishing your very first platform is better.

If you keep these simple social media marketing tips in your mind; you are sure to get the best out of your marketing spree.



Source by Derar Barqawi

Unless you’re made of money there’s only so much you can do with PPC advertising alone. Eventually then affiliate marketing comes down to being able to promote your website and your brand and to reach a wider audience. This means leveraging the mailing list, blog and social media accounts that you have set up and using them to attract more new visitors and to build trust and authority. What you need to recognize here is that you are the ‘middle man’ in any business the ‘middle man’ is effectively unnecessary. The buyer doesn’t really need you and the seller doesn’t really need you, so you need to make yourself indispensable to each. In this case, that means helping the product creator to sell a far greater number of products than they otherwise could. And for the buyer, it means providing great quality content and information and helping to find the best deals and products out there. Every business is ultimately predicated around providing value of one kind of another. This is how the internet marketer provides their value. At the same time, it’s also how you succeed as an internet marketer and how you build momentum and a following.

In this chapter, we will see this link very clearly while looking at the three main types of marketing available to you to promote your brand.

How to Succeed on Social Media

One of your number one tools as an affiliate marketer is social media. This gives you a direct line of communication while at the same time letting you leverage the power of real world social networks. Compared with e-mail marketing, social media has the drawback of meaning you have to go through a third party – that being Facebook, Twitter or Google. But while this can be a problem, the positive side is that people can share your content with their friends and this gives it the potential to go viral. At the same time, social media is generally more multi media and makes it easier for you to share different types of content. But unfortunately, 90% of businesses and marketers go about their social media marketing in entirely the wrong way. The problem here is that they will spend their time posting to social media but all they’ll post about is how good their business is and it will sound very much like ‘corporate speak’. If this is the type of status you are publishing to your Twitter or Facebook account, then unfortunately you are entirely missing the fundamental objective of social media marketing. This type of content would be fine of course, if you already had an audience and your objective was simply to market to them. What’s actually happening here though, is that you’re posting content to nobody and you’re not giving anyone who might stumble upon it any reason that they should consider signing up. The question to always ask yourself when creating content for the web is: would you follow it? If you saw a social media account like this, then would you subscribe? If the answer is no, then you really need to reconsider how you might be providing your value.

How to Do Social Media Right

The key is all in the way that you look at your social media and the way you consider it within the broader context of your marketing. Specifically, it’s important that you start to think of your social media profiles not only as an opportunity to promote yourself but actually as a product in its own right. What does that mean? It means that the social media accounts should provide value to the point where people want to sign up to them and would be disappointed if they were gone. Of course you need to do this while also remaining on-point with your marketing and that means you need to focus on whatever niche or industry you’ve chosen. If that’s fitness, then it’s no good for your Facebook account to be all about business. But it’s also no good for your account to be all about how good the product you’re selling is. Instead, you should aim to fill it with inspiring images of people working out and getting into great shape, with interesting industry news about genuinely fascinating new products and with helpful tips and advice. If you’re selling life insurance, then you may find that it’s a little harder to see how you can maintain an interesting and entertaining social media account. In that case though, you simply need to think a little more out of the box. In particular, this could mean that you share pictures of families enjoying life together, or tips for family activities. Maybe you could run a social media account about ‘tips for the modern parent’, or maybe you could give it a humorous angle ‘dispatches from the frontline of parenthood’. Either way, you’ve now created almost a new brand, a new mission statement and a new form of value for that social media account itself and you’ve given people good reason to follow you.

This is how you then build your following and you would find that if you consistently put out good quality in this vein, it would eventually give you a huge audience to market to. Notice here that what’s really important is the value that you are providing.



Source by Thomas Howland

What’s your strategy when it comes to inserting social media marketing into the mix of your overall internet marketing strategy? Do you plan on using Twitter? Facebook? Myspace? LinkedIn? Or Ning? No matter what your strategy is, you need a way to monetize these different services, and use your time wisely on these social networking sites.

But one form of social marketing that a lot of business owners don’t use is something called “RSS marketing”. This is a Web 2.0 strategy, and it’s very simple to use. RSS stands for “really simple syndication”, and it’s a great way to get your content and articles on other peoples’ website in a hurry.

One of the fastest ways to get an RSS feed is to start off with a blog. Now there is a very technical way to create your own RSS feed from scratch, but I’m willing to bet that you don’t want to learn about this technique – especially if you’re not a computer wizard. Luckily, there’s a free service that can create your RSS feed for you.

This site is called Feedburner.com. And it’s free to use, just like a popular blogging platform called Blogger.com. Both of these easy services can help you to get into a niche, make a name for yourself, distribute content all over the internet, and get tons of traffic in return for no cost whatsoever.

I like Blogger because they’re easy to work with. But not only that, they can become quite possible. I know a guy who makes over $100,000 with his simple, plain looking blogger blog, but his information is incredible and he has a lot of subscribers. I’m willing to bet that RSS marketing played a hand in the role in having him make so much money also.

When getting your RSS feed from Feedburner, you have to make the decision if you want to use the default “Atom” RSS feed from Blogger, or use the one from Feedburner. I personally think you should use the one from Feedburner because it’s simple, effective, attractive, and very easy to use.

Some people feel that RSS marketing will replace email marketing, but I don’t agree with this notion. Email marketing has its place in the world, and so does RSS marketing. But to think that one will cancel the other one out is just ridiculous. Both of these techniques still work, and will work into the definite future.

If you want your subscribers to get fresh new content, start using RSS in collaboration with your blog everyday. It’s the smart thing to do, and you don’t have to spend a dime when it comes to setting this up and promoting your site or blog. I like RSS, and I think it’s something that you should look more into.

The more you study about RSS marketing, the more likely it is that you will use it, and use it effectively for your business. Get started on it right now before you forget about it.

Be sure to put these RSS tips to use into your business today.



Source by Randall A Magwood