As the owner of an SEO writing company, one of the services I’m questioned about by clients is social media marketing (SMM). Many clients now “get” social media – as in, they know that it needs to be part of their online marketing strategy, but they may not know which sites best suit their needs. So what usually happens is they’ll hire a social media consultant to set up accounts on all of them. This usually isn’t the best strategy by the way.

Following are three pieces of advice I dispense to my firm’s small business clients about this form of online marketing.

If you’re a freelancer and provide social media account management services, trust me, you’ll go a long way towards proving you know your stuff if you advise clients who may be unclear on how to properly “do” this kind of internet marketing.

A Dirty Little Secret Many Don’t Know about Social Media Marketing

The first piece of advice is, you don’t need to interact on every major social media site. Yep, you read that right. A few years ago – when there were only three major SM sites – my SEO writing company wrote a report for an internet marketing company that talked about this in depth.

Right now, when most people talk about SMM, they’re talking about five major sites: Facebook, Twitter, LinkedIn, Pinterest and Google+. These last two have become popular in just the last couple of years.

With five major social networks in play, this type of web marketing can seem like such a time suck. But, it doesn’t have to be. This brings me to my second piece of advice, which is… take the time to find out which social media networks are right for your business. How do you do this? By digging into the demographics and sociographics of each site.

Let’s use Twitter as an example; following are some demographics of this popular social media site.

  • More than one quarter of African-Americans who are online (28%) use Twitter; 13% use it on a typical day, which is nearly double the overall average.
  • 26% of Internet users aged 18-29 use Twitter, which is nearly double the rate for those aged 30-49.
  • Residents of urban areas are significantly more likely to use Twitter than their rural counterparts. [Source: The Pew Research Center’s Internet & American Life Project, Winter 2012]

If you ran a business that appealed to young, urban youth (eg, clothes, music, shoes), then Twitter would be a good site for you to spend some time on. But, if you sold financial products aimed at a middle- to retirement-aged demographic, Twitter probably shouldn’t be your go-to social outlet of choice (LinkedIn might be a better fit).

My final piece of advice about this type of online marketing is that you have to test, tweak and evaluate to see what works best for your company. This is true of any form of marketing – online or off.

So choose your site based on its demographics, put together a social media marketing campaign and start engaging. Then gauge those results.


One final thing – it’s okay to have a presence on all of the major SM outlets, but spend the bulk of your time on those that give you quantifiable results.

If you’re a freelancer who offers social media account management to clients, write up a special report explaining these tips to clients. It not only shows you know your stuff, but that you have their best online marketing interests at heart.

Source by Yuwanda Black

The delicious candy play is just too tempting to resist when our brains need a little break from our daily marketing routine. But upon closer look, we realized that good marketing – and good social media marketing, at that – is really everywhere a successful business is. Candy Crush and its developer, King, by extension are no different. If anything a closer examination as to just why people of all ages, nationalities and tech levels are just so completely consumed by this easy game that – let’s be honest – looks like another version of the classic Bejeweled reveals this simple fact: Candy Crush saga is a true social media marketing genius. And here’s why:

Why We’re Still Playing

There are a few reasons first to consider why it is that we are still playing this game so arduously almost a year after it launched in November 2012 when so many other games reach their peak well before that time. Thinkgaming data estimates that there are a cool 8.8 million active users playing Candy Crush everyday bringing in more than an estimate $858,000 in revenue – daily! That is a a lot of money for an app that you can download for free. And what’s more? An estimated 77,776 players are installing the game daily. Let’s consider five important reasons why Candy Crush is still the number one grossing app.

  1. In-App Purchases: Candy Crush Saga is considered a “freemium” app because although free to download a player can easily spend small amounts of money quickly to buy boosters or lives to advance through the game. Players are estimated to spend an average of $2.84 a day on in-app purchases!
  2. Simple Gameplay: Candy Crush, loosely put, is a spawn off the classic Bejeweled. The object of the game is simple enough that anyone can get started and start playing. There aren’t tons of rules or features to learn, meaning gameplay is also fast and continuous.
  3. Forced Breaks: One of the genius rules that the developers did incorporate into Candy Crush is that once you’re out of lives, you have to wait for your lives to reload – meaning you have to wait to play. Unlike other hugely popular games with all aforementioned features like Temple Run, for example, players can quickly burn out and get bored after playing for hours. Making players wait means they come back excited and anxious for more.
  4. Endless Milestones: With almost every new update, King has added hundreds of new levels to Candy Crush so that now there are 500 levels to play, meaning there is always the satisfaction of making it to the next milestone. Again, games like Temple Run have players only beating their own scores – which can get boring and repetitive. Another insanely popular game most will remember, Angry Birds, made players pay for levels after a certain level. Candy Crush offers a happy solution to both game fads.
  5. Multi-Platform Functionality: Nowadays people want to take everything with them without limitations. Candy Crush allows you to pick up your progress whether you’re playing on your phone, computer or tablet – and it’s available for iOS and Android users. No restrictions here!

The Social Media Marketing Element

Now here is the kicker that really seems to bring the success of Candy Crush home: the strategic use of social media in its gameplay. It is this one insanely important tool that King integrated all over the place that seems to really have driven up the numbers for downloads, active users and even revenue – and kept them rising for the last year. Let’s take a look.

  1. Facebook Integration: We all love convenience, and King knew that – which is why they allow you to start playing by signing in through Facebook. And once you do, you can see all your friends who are also playing and where they are on the levels map. What’s more is that you can check out their scores, so the fun of beating levels becomes more exciting when you start beating your friends.
  2. Lifesaving Friends: When you’ve burned out all your lives playing that one level you just can’t beat, you can either spend the money buying those lives and boosters (and some people obviously do by the those numbers), wait it out for 30 minutes, or you can have your friends give you an extra life. This requires active involvement from your friends. But if you’re depending on them, they’re also depending on you and now you’ve got a well-integrated cycle of dependency that’s all tied in by the use of social media.
  3. Friends in High Places: Probably the smartest feature of all is the fact that at certain points of the game, to reach a new episode, you have to request “tickets” from at least 3 of your Facebook friends to move forward. The dependence on your friends through Facebook keeps social media at the heart of Candy Crush’s success.
  4. Active Social Media Community: Some of the levels in Candy Crush are hard – and King knows that. The addictive play can get a little frustrating when you’ve been on the same level for months, but luckily there’s a community of more than 51.3 million people just on candy crush’s Facebook page that are giving each other tips and helping fellow players through the hard times. Disguising clever social media marketing as a forum? Absolutely genius.

Tell us, do you play Candy Crush Saga during your free time? Are you impressed by how clever King was to use social media to skyrocket their success?

Source by Vikas Patil

As the Web continues to dominate the world market, social media marketing services are now in demand. If you have a business and you need it to grow, it is best to know what these services can do for your success.

What are social media marketing services?

These services refer to activities promoting products, services, or content using various platforms. Social media marketing services and corresponding strategies commonly combine various elements of online social interaction, technology, content, and brand image management. These mostly target Web users who participate in a common action.

Social media marketing is a strategy focused on social network users. Companies create accounts on Facebook, Twitter and others to attract followers and promote products and services. The strategy here is more personalized and targets large audience base–friends, peers, business connections or acquaintances in a network. Posts and updates on these pages provide links that will drive traffic to a company’s main website. As social media enjoys huge popularity among web users, they have become marketing vehicles for many companies and personalities.

Popular social network sites such as Facebook, Twitter and LinkedIn are typical platforms for this marketing strategy. At face value, these sites may appear nothing more than profile sites. Upon closer inspection, however, you will note key differences.

Facebook, for example, is often a common denominator among all ages. This site remains well known in large circles and has a varied user base. Teens to adults subscribe to Facebook as this has online games and many other interesting features.

Twitter and LinkedIn, on the other hand, have their own appeal. LinkedIn, for instance, is for potential job candidates and recruiters. People who post on this site usually want other professionals to take notice so they can get better job offers. Twitter also has a diversified user base since many register for it to follow their favourite celebrities.

What is a social media marketing consultant?

A social media marketing consultant provides advice on the best possible sites for promoting products and services. These people will be in charge of setting up accounts and creating a general plan. This plan may include strategies on how to increase brand following. It may also involve how to handle customer interaction properly for a company’s advantage. They can also provide overall pointers for policies.

Although the marketing requires some knowledge about the Internet and computers, an IT degree may not be necessary for this job. Many practitioners and consultants have varying degree backgrounds with some people having business-related majors. Business degrees usually have extensive marketing subjects and courses on brand management. These topics closely relate to social media marketing, as the job also entails market analysis and business acumen.

As the services clearly help brands, you should be looking to hire a company providing these soon. In hiring a company, you get to improve your online presence and efficiently deliver information to your target audience.

Use the Net to find a business involved with the services. The Web will provide possible leads and consumer reviews to get this started. Contact the companies and request quotes to study their packages and rates. These steps will help you hire the right company for your marketing efforts.

Source by Victoria Marsden

Social media marketing is really a rapidly growing technology that allows the ways and means for people to interact socially. Examples of social media marketing tools are Linkedln, Facebook, Twitter, Flickr and You Tube. Defined, it means using such online tools such as blogs, marketing, customer service, advertising, and public relations. There are some fundamental concepts to this marketing venue that comprise its basic online activities like creating a buzz which is a way to attract attention. Buzz is perhaps what makes online social networking work. It relies on news worthy events, blogs, videos, and even tweeting. It is a very powerful marketing tool.

Being an advertising method, social media marketing is a method that relies on various online social network services which can be email or instant messaging for example. Social networking websites are becoming huge communication sites where people gather to share information, news, and idle chat. Recently many of these services like MySpace, Twitter, and Linkedln have developed ways to combine conventional email and instant messaging into their services. Until fairly recently these type of social networking tools were thought to be used only by techies and nerds. Nowadays, more and more people want to know how to use these services for marketing their brands.

Historically speaking, online social media marketing has been around for several years. People have been connecting to blogs for the past couple of years and even before the World Wide Web was created, folks were connecting to Usenet News. Actually, the early dial-up bulletin board services users were exchanging primitive text messages and limited graphics. There are some interesting parallels between the early days of online social networking and today’s most popular tools and services. That’s good news for the aspiring online marketing entrepreneur. If you are looking to market something online, this venue has some powerful capabilities for your business.

If you want to use online social media marketing as a means to promote your business, there are several thinks to consider. The key to remember when using this tool to market your business is that you have to target people who have a common interest in your brand. If you develop online social friends that have your same interests your community will grow as more people run across your blogs and posts. It’s analogous to using word of mouth to get your brand popularized. Your social networking can bring new friends into the fold for your business marketing efforts.

Source by Liam McCauley

Internet marketing has become very popular among businesses and a large number of entrepreneurs are using social media for customer engagement and client retention. SMO is a popular method of online promotion. A SMO expert creates accounts of organizations on different SMO platforms such as Facebook, Twitter, Google+, LinkedIn, Pinterest and Instagram. These social media websites are used widely by people across the globe. They enjoy great deal of popularity among users thus, they are a great medium to advertise products and services. Content posting, image posting along with video uploads about a product or service are effective marketing methods in SMO.

With continuous Social Media promotion likes can be increased on Facebook, followers can be increased in Twitter,-such activities are undertaken too spread information about a particular product or service. YouTube is another popular medium to spread awareness instantly across the globe. Video posting along with video promotion is done with its continuous optimization so that it reaches out to maximum number of people.

It is important to note that Social Media Optimization is not a one-time task as continuous optimization is required to maintain the online presence on social media on a continuous basis. It’s a continuous process, hence the services of SMO experts are required for a long time. Therefore, you can surely consider making a career in internet marketing.

If you want to learn social Media Marketing, then it’s advisable that you enroll for a digital marketing course that covers this aspect of internet marketing as well as other modules such as SEO -Search Engine Optimization., Google analytics etc. A few aspects covered in a SMO course are as follows:

· Facebook Marketing

· Twitter Promotion

· Creating YouTube channel and optimization of videos with content generation

· Creation of Google+ account and its optimization

· LinkedIn promotion

This course is gaining fast popularity among professional and students as they are getting aware of its immense potential for their career. Today, traditional marketing needs to be ably supported by internet marketing and thus the demand for trained professionals in SMO is increasing day by day. However, SMO doesn’t work in isolation as social media personnel has to work in complete harmony with SEO experts, content team along with the SMO manager so that the SMO plan is executed well and on a timely basis. Social Media Experts are required by all organizations who are investing in internet marketing. The whole campaign needs to be managed, hence the requirement of trained professionals and experts is on the rise. An organization needs good returns are good and wants that the main objective of getting the desired visibility among the target audience and increased sales is achieved.

If you are looking for an online digital marketing course, then you would be glad to know that these are available from reputed institutes. The cost is highly reasonable if we compare the ROI which is in terms of better understanding of the medium and the learning can be applied in a job with good pay package. You can opt for a SMO course from a reputed institute and get absorbed in the workforce immediately with a good salary.

Source by Jagan Parida

Where to start?

Social media marketing has a phony reputation. For many an executive from the commercial department, this exercise sums up to a string of signups over several social networks randomly and from time to time, multimedia, article postings and advertising over Facebook and Twitter. This is definitely not the right shot!

SMM is more than just being present in the Social Media Sphere. It is a sharp commercial engagement that may just turn into total havoc if not handled properly. The goal of Social Marketing in cyberspace is the same as the real-world thing. It's about delivering Unique Selling Points that will end up into concrete and sustained sales. It is about converting an an into a brand advocate at best. Achieving this objective follows basically the same rules except for the fact that Social Media allows a closer, more personal and customizable, so to say Social approach of the targets. Same rules apply but with more or less variations. Assessing the prerogatives, context, environment and toolsets is the essential starting point of any Social Media Marketing campaign. It exemplifies thorough setup and clinical precision in the way messages and attributes are to be delivered through dedicated channels. Within such campaigns, posting on Facebook, on a fan page, group page or personal page is never the same process.

Here are 10 checklist points before engaging into Social Media Marketing:

  1. Define your base strategy. Setup a budgeted roadmap with intermediate white stones that will help at fine tuning the campaign all along the way.The roadmap should stay in tune with what is being done or what has been done in the real-world. Social Media Marketing is never an innocent act. It is time-consuming and will incur expenses. Being careful about the campaign will definitely decrease the burden. As said earlier assess the main objective and methodology. For example, you may need to totally revamp your actual website so as to allow SM integration and SMO. Make your campaign stay SMARRT – Specific, Measurable, Attainable, Realistic, Relevant and Time-bound. Either go for Awareness or Sales or Loyalty. One at a time! Do not try to aim for all objectives in one go. Remember! Stick to your company's marketing and communication policy.
  2. Assess and understand your campaign's environment. RESEARCH and do not stop til 'you get enough! One certainly doesnt want to jump into dark waters without basic precautions and headlamps. So do you with your Social Media Marketing Campaign. Diving recklessly into Social Media can spell TOTAL MESS especially when dealing with building awareness and product reputation. Building an effective Online Social Strategy exemplifies knowledge of the competitors' doing's on common platforms (of course) … but above all, take an humble preview of how others from different sectors have done or are doing. Get into both successful and failed case studies. Learn more about technical potentials of each and every Social Network and platform.
  3. Identify these platforms and toolsets that are relevant and positively responsive for your roadmap. Social Media Marketing is about delivering the same consistent message through the whole spectrum of interwoven Social Networks. The intertwined winning triumvirate is made of the Blog, Facebook and Twitter, to which you would add a YouTube account if you would have video clips uploaded on a regular basis. Choose strategically. For example, you may feel the need of Slideshare and LinkedIn accounts instead of a Foursquare one, if your product or service is more into pitch-intensive B2B. Your toolset should also be made up of listening and monitoring wares.
  4. Realistically budget and size your Online Advertising. Use the full potential of Google AdSense and Facebook's advertising platforms, but make sure to target wisely. Goal-tied Marketing Campaigns means nothing without proper advertising. Intuitive Online advertising is now accessible through a few clicks and will definitely unleash its power to communicate about your brand on a global basis. They can also enhance diffusion to limited zones. Think about identifying and assessing your targets on geographical grounds. This will help at optimizing your online advertising budget. Choosing PPC or CPC is up to you according to your basic roadmap requirements.
  5. Setup a Social Media taskforce from within your staff and look for an outsider to operate as a Community Manager. The web never sleeps. Social Media Marketing is a 24/7 perpetual roll-on. As such it is time and resource-consuming. One should never expect to be capable of handling a Social Media Marketing campaign alone, especially if other primary company duties are at stake. Instead, invite some of your staff to engage into social networking on your business's behalf. Be choosy though! Those indulged in such a sensitive and interactive task must write well, be tactful, creative and loyal. Outsider Community Managers are seldom biased and are limited to the sole responsibility of consolidating your taskforce's activities over relevant Social Networks. In any case you should build a team which main goals and abilities are to listen, learn and reply in tactful manner.
  6. Prefer important relationships. Get your team to identify major Bloggers and mainstream Social Media activists who are fringe with your zones of interest and industry. This task is one of the hinges of success for your campaign. Getting to talk to Social Media heavyweights is like hiring evangelists when relationships get entrusted. Getting Lady Gaga to like your pair of boots is like tapping straight into a sea of ​​opportunities as wide as 9 million individuals who would just follow Gaga's recommendations. Getting her to buy one would mean immediate success. CAREFUL however! The adverse effect is also proportionally as big as your contact's notoriety. Be sure of what you sell to him or her. A successful Social Media Marketing campaign starts here.
  7. Identify relevant measuring and benchmarking tools. They are proof of your campaign's success or need for fine tuning. For example, the increase in the number of likes on Facebook or followers on Twitter is an indicator of your campaign's health. Getting to know how many times your brand is mentioned across the web and rating these comments help at fine tuning the campaign. You should also be able to keep track of your on-growing relationships and traffic that comes from Social Platforms. Identifying prospects for future opportunities helps at developing better strategies. Beware! At the actual state of affairs, Social Media Metrics can be tricky! In fact you will need a very wide array of results coupled to trending reports to be able to depict the exact snapshot of your on-going campaign.
  8. Identify offline components that will be needed to complement your Online Social Marketing. Offline events are powerful conversion tools when geared the proper and relevant way. Offline components may also mean socializing with people off the web, in the real world, offering real-world prizes and gifts, organizing rallies, bar camps, conferences and seminars … etc Determine how these components can enhance your target's brand experience and how they will properly fit into your Online Marketing Scheme.
  9. Urge for quality relevant content when posting articles, multimedia and comments. Praising your 270hp 1974 red Corvette when you advocate for ecological products on your blog is not the best of strategies. Be sure to lay editorial rules that will define consistent cross-platform content production both in terms of easy-reading literature and technical specifics. Should an uploaded video be in HD both on YouTube and on Facebook? How long should an article be? Should an article contain a generic common byline for multiple authors or should it bear the actual author's name and on what grounds? One should always define these lines accordingly to the targeted audience.
  10. Urge to stay HUMAN at every stage! Putting up a Social Media Marketing strategy is about building your brand's Social Media presence where your quality accessible content will be delivering values ​​of your organization. Social Media is about … Socializing first! People are touchy when it comes to attitudes and postures. They do not like to bullied or taken as immature consumers. Being too techy, too commercial, demotes the social experience. Simple language and "real-worldlike" politeness are the bases for the best of approaches. It is sometimes more fruitful to start a discussion that may seem miles away from your product and its campaign objectives. With the will to listen and the power to communicate clearly, high conversion rates are never far ahead.


Whoever engages into Social Media Marketing is bound to find himself pulling on very many strings at the same time. Assessing, understanding the campaign's environment through research and pre-learning learning is a must. Although the marketing process may seem similar to the real-world thing, the Online Social Experience entailing mastering every stage with even more precision, because you can never see or analyze real-time behaviors, except for the prospect manuscripts from behind his monitor, should it be true or false. A Social Media Marketing Strategy is simply the result of the conjunction of human competences and webtools that allow social interaction, interchange and sharing to the profit of a brand. It is a two-way traffic by which the seller has an on-spot obligation of being a psychologist, sociologist or an ethnologist. Be reassured you do not need to be these actually because you're a human being who is supposedly used to human social codes in general.

Source by Alain Bertrand

With all of the hard work it takes to get your business up, running, and profitable, it’s no wonder why so many entrepreneurs struggle to find the time to maintain their social media presence.

That’s why I’ve invested in figuring out little social media “hacks” – tools and methods I can use to maintain my presence, grow my followers, and make money with social media WITHOUT actually adding to my workload each day.

In this article you are going to discover 7 of those time-saving social media tools:

1) Tweet Adder – With this piece of software, you can automate sending Direct Messages to new Twitter followers (a great way to offer your followers free gifts for following you on Twitter, thereby building your list in a completely automated way). You can also quickly and easily generate lists of relevant people to follow without ever having to log in to the Twitter platform. Easy peasy!

2) Pay With a Tweet – With this piece of software, you can offer followers an alternative to opting in with their name/email address. Instead, they can “pay with a tweet”(they tweet a message out on their Twitter profile, and in exchange, you give them access to your offer). I like to use this to kill 2 birds with one stone: adding value to my list, and building my list. The way this is done is by only allowing existing newsletter subscribers the option to pay with a tweet. When your subscribers send their tweets out, the tweets will contain a link leading back to a landing page which DOES require an opt in. So anyone who clicks from their tweet is then required to opt in to the mailing list, thereby growing your list (again, without any added work)!

3) Meet Edgar – The typical social media scheduling softwares that entrepreneurs use (ie. Hoot Suite and Sprout Social) still require quite a bit of manual work because you have to enter the days and times that the posts go out for each profile. You also can’t re-use content automatically (you have to actually re-enter it in the system). With Meet Edgar, you can load in a bunch of content in bulk and let Edgar choose when to schedule them. And, the more content you post, the smarter Edgar gets (so if a certain post is getting a lot of traction, Edgar will re-use it automatically to help increase engagement on your pages). Love it!

4) Fan of the Week – This app is a great way to show some love for you most active fans on your Facebook fan pages. Each week, the software evaluates which of your fans was the most engaging on your profile, and will reward the fan by announcing them as the “Fan of the Week”. This is an easy and automated way to keep your followers happy!

5) Hub Spot Blog Topic Generator – One of the most challenging parts about social media is coming up with stuff to post about. This includes coming up with blogs to syndicate on your social media. With this tool, you can enter in a couple words related to what you want to write about, and it will generate a list of blog topic ideas for you.

6) Canva – Unless you’re a graphic designer, creating branded graphics for your social media posts can be a pain in the neck (and if you hire people to do it for you, it can cost a pretty penny). I’m techy, but I’m not a designer, so what I do instead is use Canva to create my social media graphics. I customize their Free Layouts with my brand colors, images of myself, and quotes or messages that would resonate with my followers.

7) WooBox – This one’s pretty neato, because you can do quite a lot with it: Contests, Coupons, Quizzes, Polls, Social Media Landing Pages, and more. But the social media “hack” and time saver feature they one that allows you to set it up so that whatever you post on your Fan Page automatically posts to your Twitter. Now, the downside of this is that your content on these platforms is the same (so why should someone bother to follow you on Twitter?) and if you post a longer post, it’ll show up weird on Twitter. But, if you’re super strapped for time, keep the length of your posts in mind, and set up another means for why people should follow you on Twitter (ie. giving followers a unique freebie for Twitter followers only, using Tweet Adders Direct Messaging feature mentioned in #1), then it’s totally worth it.

Armed with these 7 social media tools, you will be able to build a following of fans who love you without having to sacrifice hours each day to coming up with content, creating posts, and thinking of ways to create engagement. (woohoo!)

Now go out there and get sh*t done!

<3 Amanda

Source by Amanda Goldman-Petri

SWOT (Strengths, Weaknesses, Opportunities, Threats) is vital in a competitive marketing scenario. It must be done regularly to analyze whether you are moving in the right direction or not. Regular SWOT analysis of your social media marketing campaign will help you understand whether your strategy is on the right track or not.

Effective analysis

Today, social media plays a vital role in creating brand awareness and brand identity. With prospective customers increasingly using the digital media, it has become imperative for companies to make their presence felt on social platforms. Once you effectively perform a SWOT analysis, you can formulate the perfect plan to reach your target audience.


Before starting, find out the strengths of your marketing campaign. Ensure that you keep on doing regular activities to engage your target audience. Strengths encompass your resources and the positive aspects of your business. See the number of shares, likes, re-tweets and comments you get for a post. Know the mood of customers and use it to build a reputation for yourself.


Once you have started a campaign, you must list its weaknesses, flaws and limitations. It is vital to know your weaknesses so that you can work on them and convert them into your strengths. Find out the reasons why there are no engagements, likes or shares on your post. Overcoming your weaknesses is important to remain competitive.


Grabbing the right opportunity is essential for growth. Often social media marketers fail to understand and recognize the opportunity coming their way. In the process of promoting your business, you must not forget attending the needs and queries of your clients. You must avoid pitfalls that may cost your campaign. See how you can make the best use of the opportunities.


Using social media in marketing has its own set of threats. These threats can be internal as well as outside. However, you need to find out the reasons behind the threats and take steps to protect yourself against these threats. Threats can come from your competitors, negative comments against your post or from an aggressive campaign by your rivals.

SWOT analysis is perhaps the best way to monitor your campaign and make it more effective. It gives you an idea as to where your campaign is heading in the coming days. SWOT analysis is critical to growth of your business and measure the effectiveness of your campaign and return on investment.

Source by Sayed Nasir

If you own a business – chances are that you're already using Social Media platforms and methods to get the word out about your business. If you have not begun using this platforms – you are probably seriously considering it and you should be …

The fact of the matter is that approximately approximately 82 percent of small businesses are using this platforms, such as: LinkedIn , Facebook , Twitter , Instagram and Pinterest to support the growth of their businesses. If you are still debating whether or not you should resort to these platforms for the growth of your business then you should end the debate and get started as soon as possible.

This platforms are effective in the growth of your business. In fact, many people find out about different businesses, their products and services via Social Media Networks.

Below You Will Find 6 Reasons Why Social Media Marketing Works!

1. Social Media Gets the Word Out About Your Business. Yes! As a matter of fact, different platforms will support you in getting the word out about your business. It really works!

Your business will gain exposure! Needless to say – this is a very good thing! But more importantly, this will allow you the opportunity to develop relationships with your targeted audience. You'll be able to gain followers, make connections and engage with people who will now know about your company. Tomorrowmore, people who have done business in the past with you will now be more inspired to tell other people about your products and / or services.

2. Social Media Marketing is Extremely Cost Effective! The more algorithms added to different platforms and / or networks – the more likely it is that it'll affect your organic content, as you can get lost in the scuffle. For this reason, we strongly advise you to take advantage of advertising options offered by many networks, which will promote your business, content and special deals and / or offers. Best of all, social media advertising is relatively inexpensive.

3. Social Media Is Super Duper Popular! You do not have to be a devoted reader of blogs on technology or a pro on digital marketing to be aware that this is extremely popular amid an array of consumers.

Per the Pew Research Center – approximately 65% ​​of American adults are utilizing this platforms and / or networks. This means that this is more likely to reach almost every customer that walks into your business or visits your website.

For the majority of small businesses – Facebook has over 1.5 billion monthly users, which means that FB is the platform where your business will be able to reach more of your targeted audience. We recommend that you get started on your marketing campaign with Facebook.

4. Social Media Marketing Reaches All Demographics & Ages. This does not have age barriers. In fact, age barriers are defied in social media networks. A study conducted by the Pew Research Center discovered that 65 percent of adults in the United States are active in these platforms.

Between 2005 and 2015 – people between the ages of 30 through 49 had increased their usage of social media networks. It does not make a difference how old your targeted audience may be – it is more than likely that they've already logged into their preferred platforms and are waiting for you and / or your business to become visible.

5. Social Media Inspires Two Way Engagement. This allows you the means and the control to become more informed about your targeted audience. With this you'll have the opportunity to learn all about your audience's interests and you'll be able to acquire feedback.

Engage with your followers and / or customers and ask them to ask you questions and share their thoughts, opinions and ideas on how you should get to know them on a level level, so that you can pander to them better. You'll be able to offer quick responses without the usage of a phone or without having to worry that your customer may have missed your reply.

6. Social Media Networks Allow You to Share Loads of Info About Your Business. Different networks have become the place where consumers go to gain more information about your business. The reason for this is because these platforms offer and allow businesses to post up to date info about all their services, products and future events.

Moreover, a lot of the profiles and activity on social media networks can be public, which allows a lot more visibility to users. This also, means that your profiles can be indexed by Google and other search engines. This is just one more way that you can be certain that your business and / or company will come up during searches on search result pages.

As you can see, Social Media Marketing is one cost efficient way that will support you in the journey of making your business known to your targeted audience and other users. Best of all, this will most definitely help you grow your business!

Source by Rosario Berry

With the Internet bringing businesses to a worldwide audience, the interactive nature of Internet marketing has made it an effective method to market products and services in a way that is different from traditional marketing channels.

Internet marketing allows companies to reach their target demographic and to zero in on the needs of customers. These methods incorporate Internet basics-e-mail and standard company websites-but also, more advanced marketing methods such as:

  • targeted banner ads
  • search engine optimization (SEO)
  • affiliate advertising
  • social media.

The unique ability for Internet marketing to allow businesses and customers almost immediate interaction has revolutionized the way that Internet marketing is now conducted. The use of social media channels allows companies to interact directly with their customers and to let the customers take the lead in disseminating the marketing message.

Social Media and Internet Marketing

With the advent of sophisticated search engines such a Google, and now Bing, the average consumer can confidently find the information that they are looking for with a few key strokes. Websites such as such as Facebook, Twitter, MySpace, LinkedIn, Flickr and YouTube allow customers to take that immediacy one step further with the ability to interact with businesses.

This is significantly different from traditional marketing where advertisers devise a static campaign that includes several elements-television and radio commercials, print ads, outdoor advertising-which do not allow for any kind of consumer interaction. Adding Internet marketing into the mix allows advertisers to infuse an element of interactivity with consumers that take them from passive observers to active and valuable elements in a campaign.

While Internet marketing can be as simple as purchasing ad space on a network of websites, social media marketing works by creating “buzz” around the product or service. The buzz attracts attention by creating word of mouth interest around a company or product that is then transmitted virally through different social media channels, such as:

  • Facebook, where users can create a fan page or become a fan of a product or service, interact with other “fans” via public discussions and by posting images. The viral element happens when their friends see that they are a fan of a certain product or service and also become a fan.
  • On Twitter, messages can be “tweeted” and “retweeted” amongst users with similar interests. While tweets are limited to 140 characters, they often contain links to companies and other social media websites.
  • YouTube can be used by a business to promote a commercial or product by posting a commercial or other video, which can then be discussed amongst the YouTube community either by text or video responses. Links to YouTube videos are frequently posted on sites such as Facebook, Twitter, and MySpace.

The Importance of Social Media to Internet Marketing

A study commissioned for MySpace predicted that companies would spend over $900 million in 2007 in the U.S. on social media advertising. That number is expected to rise as the value and importance of using these channels for Internet marketing increases. The ability for a business to incorporate social media into campaign plans will only continue to grow as new and ingenious methods of creating buzz are conceived.

Source by Susan Lipton