1. Use blogging as a means of social media marketing
A blog is the Internet's version of the corner soap box. It is an outlet that can be used by the average individual to dissolve information. The blog is one of the most effective tools to do everything from developing a large following to promoting new products.

It is often through a company's blog that both small and large companies get vital information to their customers. If you want to use social media marketing affecting then you need a blog.

2. Use Twitter marketing to forward messages for other users

Twitter has become one of the largest promotional centers in the world which makes Twitter marketing a powerful tool.

You will often hear this person tweeted this or this celebrity tweeted that. Twitter is one of the most effective ways to use social media marketing to turn the ordinary into the extraordinary.

3. Use Facebook Marketing as a form of online marketing
Facebook has emerged over the last year as the friend everyone wants. Everyone is either using it or trying to become a part of it. One of the best strategies to make use of Facebook marketing is the use of the Facebook fan page and Facebook personal page.

The Facebook fan page is one of the must have tools in your social media marketing arsenal. It allows for a direct connection to your fans and customers. It may also be used to develop better overall marketing strategies with the information that is literally handed over to you from your fans.

4. Use YouTube marketing to boost your blog
There is nothing that lights-up the internet like a good viral video. Weather it is the racy Go Daddy videos or other viral videos, they produce a great deal of attention and traffic.
A good viral video can make your business enterprise a household name and produce residual traffic for your enterprise for weeks to come.

5. Use Twitter marketing to expose your products to more people
Endorsements have always been a tool of any marketing firm. Big names carry weight and often have explosive marketing power. Twitter marketing and Facebook marketing allow for this power to be taped.
Twitter can expose your product to millions of people simply because you partnered with a big name personality.

6. Use social media marketing to make money
Blog reviews are another big way to generate traffic, buzz, and sales. It's another form of endorsements and is a great bang for your buck. A good review could yield you 5 times to 10 times what you paid for it.
Be sure that the person producing the review for you has a much larger following so that you can receive the best value for your money.

7. Use Twitter marketing to make giveaways go viral
One of the best ways to make use of social media is to host a giveaway using social media outlets. The simple investment of the giveaway could yield you many new twitter followers, hundreds of new Facebook fans, and build your email subscription list. This is another Twitter marketing strategy that has long term benefits.

8. Use social media marketing to hook up with celebrities
Social bookmarking sites allow you to make a mark that can be stumbled upon later on. Some of the best sites for social media marketing are:

– Digg.com
Facebook Facebook
– Reddit

These sites are great for storing links, organizing them, and directing traffic to your business website.

9. Use social media marketing strategies that are often overlooked
You are probably using Twitter marketing and Facebook marketing already. MySpace and other social networking sites are often overlooked when it comes to social media marketing. The effectiveness of them however has not diminished. It is still a major platform used by music artist to distribute music and other items.

There are not any major companies that do not have a MySpace page, and you should too! There are still people that religiously use their MySpace pages and they make a great target audience for your marketing strategy.

10. Use Twitter marketing, Facebook marketing, and YouTube marketing all together
The best social media marketing strategy is to combine Facebook marketing, Twitter marketing, and YouTube marketing all together. You can have your Facebook fans follow you on twitter while checking out your website.

You can then have the people checking out your website participate in your give away which drives them back to your social media hub. You will have an injection of new traffic from your celebrity connection!

Need Outsource Social Media Service?



Source by Buren Hoegaarden

Social media marketing originally began as a concept that not many businesses took seriously. Today, however, millions of businesses worldwide are using it to reach out to a wider audience and develop stronger relationships with their customers.

If you haven’t got a social media marketing strategy yet, then what are you waiting for? As outlined below, there are countless benefits to using it to better your business:

1. Distribute Content

Firstly and foremost, you can use social media marketing to distribute your website’s content. If you have a blog, you can publish your blog posts (or enticing extracts from your posts) on your social platforms to encourage followers to click through to your site to learn more. You can also post links to press releases, company news and other important information regarding your business. This is a great way to keep current and potential clients in the loop.

2. Boost Brand Awareness

Social media marketing also helps you to boost brand awareness. You can also use this online marketing tool to make people more aware of your brand and your website’s existence and without it, you can automatically cutting out a huge potential target market.

Millions of people use social media and it’s easy for good content to go viral. According to reports, 78% of small businesses attract new customers through social media, and people are quick to turn to their platforms to form their impression of a brand. For this reason, this is an essential brand awareness tool that boosts brand loyalty and encourages people to come back for more.

3. Improve Customer Support

You can also use social media to interact with your clients and improve customer service. Today, customers are quick to turn to the internet to talk about a positive (or negative) experience with a brand, so if you can provide a dedicated customer service department that offers communication through a number of mediums you will be able to provide a more positive client experience that is highly receptive to the needs of the individual. This is great for improving brand awareness and giving improving customer retention.

4. Boost Sales

By posting company content, boosting brand awareness and having a reliable customer support team, this will no doubt contribute towards boosting sales. You have the power in your hands to target specific audiences with the right message immediately, which ultimately leads to a boost in sales.



Source by Maria E Chambi

Are you trying to build Twitter marketing strategy? Wondering how some businesses have highly successful Facebook campaigns with thousands of ‘likes’? This article will help you get your brand setup on social media networks, build a buzz, and generate leads.

1. Before creating a Twitter, Facebook or LinkedIn account, take a minute to think about your marketing goals. What do you want to accomplish with social media marketing? Do you want to build brand awareness online? Want to gain new clients? Or are you trying to engage customers? Whatever you answer may be, knowing your goal is the first step to success in social media marketing.

Once you have a clearly defined internet marketing goal, it’s time to define a few basics for what works and what doesn’t work on social networks.

2. What works for social media marketing?

– Sharing useful information (e.g. Accident on the 405 @ Ventura Blvd)

– Giving away valued items (e.g. My new book is available for download at no charge)

– Addressing customers’ concerns (e.g. Sorry for the problems, how can we make it right?)

3. What doesn’t work for social media marketing?

– Posting useless updates (e.g. I hate traffic)

– Direct selling (e.g. Buy our new product!)

– Hiding negative feedback (e.g. deleting unwanted comments)

4. For years, marketers have been selling to consumers with one-way communication channels such as television, radio and print. Social media is a new marketing median and must be treated differently. Social networks allow the customers’ voices to be louder than your marketing message. In order for your marketing campaign to be successful online, you must remember that.

5. With a basic understanding of social networks and the change marketing communication, it’s time to setup a profile. Pick three main social media networks, for example, Twitter, Facebook and LinkedIn. Select a name that is available across all three platforms. During the setup process, fill out the profiles in complete and add the same picture to each.

6. Once the profiles are setup, you can begin inviting customers, friends and family members to like, follow, and support your business’ social media page. Use the address book tool offered on most social media sites to search through your contacts for people to invite. By doing this, you will gain roughly 100 members within the first month. Adding friends and follows means you’ll no longer feel as if you’re talking to yourself with posts and updates.

7. This is where a majority of businesses stop their social media efforts, failing to realize the potential in social media marketing. Social media is about sharing, learning, and adding value to the community. A Harvard research study showed that individual’s brains were significantly more active and engaged when talking about themselves compared to others. This explains the deaf ears when internet marketers try to sell on social networks rather than provide useful information or give things away for free.

8. The difference in successful internet marketing campaigns is the ability for the internet marketer to engage the users. We see examples of successful engagement with Kickstarter, a relatively new crowd sourcing platform for startups, where great new product ideas have been able to raise over $1,000,000 in 28 hours. This is viral marketing at its finest and would not be possible without social networks where users saw the idea and couldn’t help but pass it along to their friends and followers.

9. Simply having a good product or service is no longer enough. You need to “WOW” people, give items away for free, and share highly valuable information in order for people to pay attention to you and your brand on social networks today. Entrance to social networks are free, however you need to both trust and dedicate large amounts of time to your online marketing campaign, or hire a professional to help you advance the process.



Source by Michael Wylie

It’s very easy to confuse between the social media and social bookmarking especially for those who are new in the online marketing platform. As a matter of fact these words mean absolutely two different things despite they both have the same prefix word. It is only wise for you to determine the difference so that you don’t use the services of bookmark when you intended to use media.

Let’s take a look at social media also known as social network. Just like you go to dinner, parties and meetings where you meet friends whom you have the same interest, social media takes it to a whole new level because interaction is not limited to your locality but you have the whole world at your disposal. You sign up, talk about your social interest such as hobbies, programs on TV and maybe music all in the name of building your profile. Popular sites which you well know about include Facebook, MySpace, Hi5 and Twitter.

Social bookmarking on the hand is just like what you do every day with your web browser where you bookmark sites that interests you and would like to visit later. The only difference here is that you do this online on social bookmark sites and the information you share is not only available to you but also other registered users who may be interested in your content. LinkedIn, StumbleUpon and Digg are a few popular examples of bookmark sites where you can share your favorite links or web pages and it would be better if you submitted your own work.

Online marketers use both social media and social bookmark sites to promote their products and services. Both methods are a good way of pulling traffic to your site and there is a stiff argument as to which of them is most appropriate. You now know the difference between social media and social bookmarking.



Source by Sen Soumen

For an online business, determining which social networking site best suits the company’s marketing needs will require assessment and evaluation of the company’s expected outputs and marketing expectations. It is often recommended to create accounts in every social networking site, but the task might be too tedious for those who are just running a small and home-based business.

For businesses who want to establish social branding and obtain contacts in a shorter time, Facebook, LinkedIn and Twitter are good options. A Facebook fan page is the company’s primary online marketing advertisement. Reaching over thousands to millions of likes can create a good social media presence for the company. Status updates, links, personal messages and events are just some of the ways of interacting with customers in Facebook. If the company wants a strict business account, LinkedIn can create a more professional atmosphere and provide the company with a number of business resources. If the company wants to send an important message to a wider audience, Twitter is the best option. Tweets are short but informative messages that can be re-tweeted to reach more people. Promote products and new events or boost blogs and social networking bookmarks by tweeting to the company’s social network. With Facebook and Tweeter, the reach of an online business can be limitless and is not restricted to the contact’s family members, friends, relatives and associates.

For businesses who want a more interactive and easy-to-follow content, videos are the best solutions. YouTube continues to be the most viewed social networking sites hosting over millions of professional and homemade videos. Make use of creative videos and lively presentations to connect personally with potential customers. The impact of seeing who’s behind the business can leave positive impressions to customers and what they say is of great value. Content and the method of presenting and promoting products must be thoroughly planned to attract more customers to share the company’s videos.

Blogs are the best options for company’s looking for avenues to deliver in-depth content and informative articles about products or services. Writing facts and benefits about the company’s products or services is important. Customers are always after what the product or service is all about after receiving positive feedbacks from friends or other customers. Researching is very important for clients and providing them with good information through blogs can greatly boost the product or service promotions.

Using social media marketing in home-based business is the cheapest marketing method yet one of the most influential techniques of getting a product or a service promoted extensively. But the efficiency and effectiveness of social media marketing requires a great deal of creative thinking and proper content dissemination. The power of personal and social branding through social networking sites continues to help online business succeed in their Internet marketing strategies.



Source by Richard Earl Decker

Some people consider traditional marketing and internet marketing as too challenging. Wait till they try Social Media Marketing, which is like herding cats.

Facebook is now gaining more traffic compared to Google, while TripAdvisor reviews are influencing the decisions of millions of travelers each month. At last, Social Media marketing is having the upperhand as a way to reach and engage with customers.

In order to help you get a deeper understanding about this latest media phenomenon, it is best to break it down into something that is easier to digest.

Social – finding enjoyment in the company of others in a friendly and expressive way, which often comes with exciting views on the same wave length
Media – a means to communicate (such as television, radio, newspapers, magazines) that has the ability to reach people and influence them
Marketing – what a company does to gain more customers and establish a relationship with them

Social Media Marketing aims to have companionship with customers that share common views and interests by means of social sites, in order to build a long-lasting relationship, which in turn gains more revenues.

Regular marketing can be thought of as a one-way street, where you can posts ads on a newspaper or television to let you deliver a message to targeted audience, but with limited ability to engage with your customers. You have control over majority of the mechanisms such as message, creative implementation and frequency, among others.

Keep in mind that Internet marketing enables you to efficiently deliver a message, which is tailor to your targeted audience and allows you as well to engage with your customers. You have control of the same abovementioned mechanisms.

On the other hand, social media is a 2-way platform that enables you to engage with your customers in different ways like one-on-one basis or one-to-many. Still, it is comparable to herding cats since you have no control, and once you try to control it, you can probably get scratched and bitten.

Social Media comes in a vast assortment of tools, resources and websites that range from the very popular and visible ones like Facebook and Twitter to the niche communities like Digg or StumbleUpon, of which each has their own touch and requires a distinct flair. To achieve success, it would help to use a Social Media strategy, as well as a partner who can help in guiding and applying this element of your wide-ranging marketing plan.

What will work and how can you remain up-to-date?

To tell you honestly, it is actually hard. This is the reason why Social Media companies were created. These companies are experts and experienced in this field and have the resources to remain up to date with Social Media sites, tactics, strategies and trends. Moreover, they consolidate and incorporated them into Social Media programs modified to fit any business, no matter if we're talking about small niche market segments or wide-ranging products and services.



Source by Tippfein Klaus

Before I get started, I am hoping that you have decided to do whatever it takes to be successful in social media marketing. This means you are ready to put your face out there and become popular. The reason I am saying this is some people are very shy and always keep themselves behind the computer, and I am hoping you are not one of them.

Social media marketing takes time and it is also important to know the right people. Imagine if you are friends with a very popular internet marketer online and he passes around your websites link on his Facebook page. You can get lots of traffic just from that one person and become famous. You can make this your goal to first be friends with successful internet marketers instead of building a reputation all by yourself which many other internet marketers do.

As I mentioned, you can also become famous all by yourself. You can ride solo for a while without any help until you build a network of people who want to follow you. In order to be successful by yourself, you need to do all kinds of marketing online. Being organized and keeping everything connected is the best way. For example, make your own website, have people ask you questions and make a video with an answer and post it on YouTube. When other people watch your video they will realize you are very popular online and they might subscribe.

Use all kinds of social networking sites to make friends and let them know you are a full time internet marketer. This is important because in the future you will post updates of your lifestyle as an internet marketer and how much money you are making. This will attract lots of attention from desperate people who want to quit their jobs and make a living on the internet.

Link everything to eachother. When you make a video and upload it online, link the video to your website, and from your website link people to your Facebook or twitter fan page. Keep everything connected because the more organized you are the better for you to bring in traffic.

Write lots of articles and link people to your website. Like I will do after this article, keep your audience interested about the topic you have written, and promise them more information in your blog. The more free things you give to people the better.

I hope this information was useful and you now have a better understanding about social media marketing.



Source by Steve Hakoyan

Most businesses nowdays are making good use of social media to their advantage. For instance, they have developed marketing strategies through it and it actually worked for them! Social media marketing is making waves in the business world as it helped many companies who embroidered it to do well with their undertakings.

However, not all who applied it succeeded with their efforts. Perhaps the strategy they use was not suitable to their business. Or maybe they just joined the social media craze without even highlighting their plans. Setting up Facebook and Twitter accounts for online marketing purposes does not simply end there. In fact, it needs a lot of studies, strategic plans and impossible execution to achieve the desired outcome for your business.

Here are some tips on how to come up with a social media marketing that really works.

1. Be vigilant

Many businesses immediately jump into conclusion of having this type of marketing strategy just because they've seen others do it even if they are unprepared for it. They do not even know how they will execute this or why they should take part on it so sometimes resulting to disappointment. If you really want to adopt social media, you should study first how it will help you in the long run. You also need to observe how others utilize it and learn from their tactics. From there, you can get ideas that are fitting for your own business.

2. Make an action plan

The moment you have determined what you really want from social media, the next thing you'll consider is to learn how to get it done. Action plan is a prerequisite for all businesses. Your business' future depends on how well you manage your business now. In any case, the best way for you to start is setting short-term goals perhaps having 3,000 Facebook friends in 3 months time or closing at least 5 deals with your Twitter followers next month.

3. Implement your marketing strategy

Once you already have a marketing strategy, make sure to properly execute it as soon as possible. A marketing strategy is useless if not performed well. Some skeptics oftentimes hire social media experts to do the job for them. In this case, they are assured that their marketing strategy will be perfectly implemented.

4. Make an assessment

After the implementation of your marketing strategy, make an assessment as to the radical changes thought about by social media. If there's a positive effect, then it's definitely worth the investment. But if you are still getting negative feedback, there's a reason for you to panic. It is really important to gauge the effects of social media for this is the deciding factor whether to continue this undertaking or not. This is very challenging because evaluating its impact is not easy as there is no definite criterion on this matter.

5. Upgrade if necessary

Social media changes from time to time. Therefore, you must be updated so that you will not be left behind. It is very important that you will go with the flow which means you will upgrade your marketing strategy in line with the latest trends. Here, you need to be aware of the latest events in the cyber world for you to determine if you are still on the right track or not as far as your marketing strategy is concerned. That being said, continue what strategy is doing good while you may stop, postpon or refine which is stagnant.



Source by Glenn Tuastomban

Social media marketing is the latest application bought out for marketing communication purposes. This is an integrated marketing scheme that helps organizations to connect exclusively with the targeted markets thus ensuring effective communication. Thus the organizations are able to focus on all aspects of marketing communication like advertising, publicity, public relations, direct marketing and sales promotions, all of which help to connect with the targeted audience better.

Today, the internet provides an array of tools which can help organizations or individuals share information about their product or services, make social and business interactions and also collaborate online for various projects with other organizations having similar interests. The biggest advantage of social media marketing is that the content created is usually eye-catching and attractive, thus encouraging readers to participate in online discussion forums and share their views with each other which becomes a form of advertising in itself. And since all the information is given out by the company itself, it becomes more trusted unlike traditional marketing campaigns where an external source has to be depended on for this.

Some of the most popular and well-known platforms for social media marketing these days are Facebook, YouTube, Twitter, MySpace and Linkedln. The relevant and attractive content ensures that the readers are provided with quality information and this serves as the platform or foundation for strong customer relations with the organization or company. Since all the communication can be made directly with the company, it helps to boost trustworthiness and build contacts which are the biggest strength of this type of marketing campaign. Some of the tools that are used by people to promote social media marketing include tweets, blogs, wall posts, rating and ranking lists, fan pages, reviews and testimonials.

Organizations can use this marketing scheme in various ways to boost their sales; some of these include twenty fours customer service helpline to address all grievances and complaints directly, regular updates and announcements on the website, advertisements and promotional campaigns. It is important for companies to maintain a strong media presence at all times to increase popularity; hence there must be something new for the readers every time they log on to the site. Users can now watch real time videos which can accurately and effectively display the product and its uses.

Social media marketing has become an enormous platform for companies to showcase their products and services by targeting the required audience for effective sales. It is an amazing business strategy to improve the flow of traffic to your site and getting the necessary links and attention required to increase popularity. This can in turn boost profitability of your organization by not just improving sales but also from revenue generated from advertisements and content articles.

Any individual or company who ignores this marketing campaign is not aware of its manifold advantages and the different ways in which it can help to improve business. Make sure you do not fall into that category; use this media marketing technique and reap in rich rewards.



Source by Lee Gilbert

Social media marketing is now widely used to promote products and services on an online platform. More and more businesses, companies and brands are turning to social networking platforms when promoting new products, rebranding or expanding operations, or to simply have more visibility in a virtual environment.

Social media marketing is mostly conducted on the more popular platforms such as Facebook, Twitter and YouTube. Sometimes, managing so many social networking accounts can be daunting and confusing, prompting the need for effective tools that can ease the burden of sifting through mountains of comments, questions and inquiries.Fortunately, there are hundreds of free social media marketing tools at your disposal . The disadvantage of this wide variety however, is the difficulty in finding the ones that will serve your needs effectively. To know which tools to look out for, here's a list of tools created specifically for essential functions like providing analytics, scheduling posts and filtering through content.

Account Management

  • Buffer. Buffer allows you to access and manage your Facebook, Twitter and LinkedIn accounts from a single dashboard. You can even schedule your posts for the three social networking platforms so that you can maintain silence through your updates.
  • Commun.It. This tool helps you manage your Twitter account by making it easy for you to track your most active followers, answer questions sent by other Twitter users and to sift through direct messages or mentions that may need your attention. It gives you reports of your Twitter activities – including information on users that unfollowed you.
  • HootSuite. This easy-to-use tool has a straightforward dashboard where you can simultaneously see and manage your social networking accounts on Twitter and Facebook.

Content Curation

  • Scoop.it. This tool makes it easy for you to save website content such as articles and images for sharing on your social networking accounts. Upon installing Scoop.it, you now easily save content URL for sharing. You can also integrate this tool with HootSuite.
  • Storify. Like Scoop.it, you will be able to save online articles for future posting. As you scour for new content on the Internet, Storify allows you to organize your finds according to its topic.
  • Google Reader. This tool is an RSS feed reader that regularly checks for new content on your favorite news sites and blogs. You can customize the notifications that you will receive so that you can be instantly updated of new web content that you can share with your network.
  • Topsy. If you want to know the latest trends and topics about your industry, related products and competitors, Topsy is a useful tool for that purpose. This will help you stay up-to-date with the latest news and happenings that can affect your brand.

Analytics

  • CrowdBooster. CrowdBooster is a powerful tool that tells you essential metrics that will give you an insight on when the most ideal posting times are, the Klout scores of your Twitter followers and your top and most popular posts on Facebook. For all the information that ChartBooster provides, it's understandable that they offer their services for a price.
  • Facebook Insights. This tool will help you track the growth of your Facebook page and the impact of your posts. The analytics that this tool provides can help you gain a better understanding of your fans and the areas of your campaign that need improvement.
  • Klout. This free media media marketing tool gives influencer results using social media activity and interactions as its basis. There are 400 variables measuring one's Klout score. It also gives insights on which areas in your campaign needs improvement and which activities provide the strongest influence for your brand.
  • HowSociable. Much like Klout, HowSociable provides you with a magnitude score based on your social media activities. Your score will determine whether you have a strong enough online presence and whether your brand is reaching your target audience.
  • Engag.io. Aside from a social media accounts management system, Engag.io also provides insights about the people that you are interacting with online. This will help you gauge whether you should pour more attention to certain individuals (who may have a large following of their own) and see if the people you interact with are more likely to share your content.
  • Brand Monitor. This useful tool also provides a dashboard where you can manage your social media accounts. It also takes you to conversations between users where your brand is mentioned. This will help you become a more active participant in interactions where a genuine interest for your products is already present.
  • Google Analytics Social Report. If you already have a Google Analytics account to measure your website's performance, Social Report can be easily integrated into your dashboard which will help you have access to an overview of your social media marketing progress. This tool will give you an easy-to-understand visualization of the visitor and activity traffic in your social networking accounts so you'll know which are the busiest times on your accounts and what type of content encourages the most interaction from your followers.

These are only some examples of the wide variety of tools that you can use to make your social media marketing more organized and effective. Without these tools, you will have a hard time determining whether your campaign is doing well or not. These tools will also help you make improvements in your strategy to make it more effective.

You can use these tools as often as you like and you are not limited by the ones that were provided on this list. To know which ones work best for your objectives, feel free to try as many of them to see which ones you feel the most comfortable in using.



Source by Joey Babbs