✅ Notes from the video: https://gabrielstgermain.com/troubleshooting-facebook-ads/
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In this video, I’m going to try my best to answer a question that I get asked a lot: “When should you stop a failing store?”.
Since my strategy is to take a proven product, create a one-product store for it, and essentially force it to work through extensive testing, a lot of people wonder at which point they should give up on a store that isn’t profitable.
I start by explaining my minimal testing framework, which is the minimum amount of testing I will typically do for one product. This includes testing different creatives, lookalike audiences, & single interests.
Then, I explain how you can see if a campaign has potential at first glance, and what you should do to troubleshoot a campaign that clearly isn’t working.
I also explain how you can optimize your campaigns & save budget by quickly pausing bad adsets, using your breakeven CPP or CPATC as a pass-fail criterion.
Lastly, I explain how you can go from breaking even on a store to being profitable through compounding improvements in your funnel. This is extremely powerful and has the potential to turn a failing store upside down.
At the end of the video, I mention my new case study based course that launched about a week ago… Since launching, seeing the student results inside the private group has been nothing short of amazing.
If you’ve already seen my free content and you understand my strategy, I truly believe that seeing this case study will make everything click.
If you’re interested, you can check out more details here: https://www.ecomblueprint.net/
Thanks for watching! If you found this video helpful, please leave a thumbs up and subscribe. I try to post one new value-packed video like this one every week.
If you made it this far in the description, leave a comment below telling me what you want to see next, I would really appreciate it!