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In this video, I talk about how to deal with Facebook ads inconsistencies. Since Facebook ads is an auction platform and there’s a LOT of advertisers relative to the amount of ad space, inconsistencies are inevitable.
I start by explaining how the Facebook auction works and why most campaigns seem to “fizzle out”, starting with good results and then dying out.
Then, I explain how you can deal with these inconsistencies by testing more and finding new audience-creative matches. In my experience, continually testing and cycling new creatives is the key to continually winning the FB auction.
Lastly, I share my “hierarchy of testing” which is a list of the things I test with my creatives, ranked by the impact that it can have on your results.
At the end of the video, I also share some testimonials for my course “eCom Blueprint”. If you have been thinking about joining, make sure to get in soon with the discount code “SAVE50” for $50 off.
Check it out here: https://ecomblueprint.net/join
Thanks for watching! Let me know in the comments below what you want to see next.