Want to do better LinkedIn marketing and networking? Check out this video where I dive into 7 of the biggest and most common mistakes people make when using LinkedIn. Some of these mistakes are will only be relevant to a few, but all these tips can shed light on how to create an account worth following.


Share this video and let me know in the comments what your LinkedIn account is if you’d like some advice!


Connect with Ross on these various channels:

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About Ross Simmonds

21 Responses to “LinkedIn Marketing Tips For 2019: 7 Common Mistakes to Avoid To Succeed”

  1. Matt Quinn

    The biggest 'LinkedIn mistake' you can make is using LinkedIn… It's a platform very much in decline after all these (15!) years and has no qualms about acting to falsify its stats… For example, user feeds can be up to 100% advertising with absolutely NO user-wanted content whatsoever. Frankly, this pisses people off! To make matters worse, LinkedIn pays NO attention to targeting (many of the ads in my feed were for thins so irrelevant it was astonishing) and will re-feed a specifically-rejected (i.e. reported as annoying, irrelevant or a scam) advert 50 or 60 times – and that's true even IF you make a report every time the same ad is fed…

    Advertising on LinkedIn is both expensive and a ripoff… Intelligent users are being driven away by all of the nose-diving content quality (LinkedIn's own content is an insult to the intelligence) increasing levels of snakeoil, dreamers, fraudsters and LinkedIn's own manipulation of the platform to favour SPAM!

    Their user stats are – if you drill into them – frankly bollocks! Complete and uttter bollocks! "260 million LinkedIn users are logging in each month" – my arse they are! In truth, when you drill into it, this figure relates to log-ins which is a different thing from users… And the figure includes things like phones switching cell (counts as a new login) and desktop left logged in but inactive for in-excess of 30 minutes, then picked up again!

    "Of those 87 million Millennial users, 11 million are in decision-making positions." By definition – 1 Billion = 1,000,000,000 87,000,000/2,000,000,000×100 = 4.35% – But that's profiles, not users and they ARE very different things! 'Decision making positions'? – Like they get to choose their own mousemat? – A meaningless statement on a platform that encourages vacuous self-aggrandisement and fraud! This 0.5% of the population aren't particularly relevant… And these figures suggest that the majority are ELSEWHERE!!!

    Likewise drivel about how many million Microsoft paid for the platform or what the 'fortune 500s' are up to etc. etc. etc… IRRELEVANT DRIVEL! It's like suggesting what NASA's rocket scientists are doing is relevant to what party sparklers you might choose for your mum's birthday party and how that will impact on the world economy!

    It's funny watching stuff like this… One of the very first uses found for a cheap, readily available, personal computer and modem was social media… It predates the internet by a long chalk – and THAT was built off the back of social media… It's probably older than the little kid (oh yes you are wee man) sitting in his toy gaming chair 'webcam licking' away… pontificating to the world as if he knew something new or clever or relevant – But it's nothing new, the patterns are well-understood… `

    Having been ‘online’ since before the internet existed, and seen it evolve from its earliest days, I can tell you that LinkedIn is going the way of all such platforms – it’s in managed, monetised decline… A dead horse being flogged for its last breath while being sized up for a price as dogmeat and glue! – Strictly for dreamers, fraudsters flim-flam artist and damned bloody fools ready to be parted from their money…

    And BTW – bollocks – which all of the dross LinkedIn spout IS, is not a 'profanity' (something LinkedIn drones like to claim when they're confronted with the sheer DISHONESTY of what they work for) – There was a court case that decided this back in the late 70s…

  2. Bruno Vincent

    Awesome video, but I have a question, I think that pitching later on in the process is even creepier than pitching right from the start in some cases…I mean pitching from the start is naive, and shows lack of experience, but pitching later can be seen as conniving and manipulative also…what strategies do you recommend for delayed pitch?

  3. Mary B Adams

    How much time per day and/or per week on average do you spend on this platform to get the results you want? What do you recommend to others looking be (more) active on LI and who aren't currently on it very often? THANKS!

  4. Jack Mallon

    Hi Ross, Fantastic Insights 🙂
    LinkedIn is my favourite social networking site because almost every feature of it's structure and algorithm demands quality over quantity. But I'm very interested in how you can justify to your managers (or worse your clients) about the value of relationships and networking properly on LinkedIn, when it's much easier to satisfy them with cold hard numbers.

  5. 王太阳

    Ok, that's cool. But who are you? Why should we trust you? You should introduce yourself imo.
    But anyway, these are really basic (yet interesting) things so yeah, whatever.

  6. Chris Cloney

    Great video as always Ross! My favorite approach is to stack content from my blog to linked in. Keeping the details in blog posts and then bunching them together for a high-level linked in post. The people on LI that want the high level can tune into the LI post and people that are more interested can dive deeper into the content on your blog – keep rocking it!

  7. marketingalkmaar

    Today I see more and more people spamming LinkedIn and it seems LinkedIn doesn't care at all. So I'm suprised you're so positive about this channel. Good to hear a positive sound.

  8. White Lion Performance

    Hi Ross,
    Good stuff here! All true points; I love where LinkedIn is going! I'm working on learning how to develop more content that is LI-specific, because I do feel there's a difference in audience and therefore need to adjust. How have you gone about that?