Social media is a very powerful tool to help gain subscribers and followers. Email marketing closes the outside world and allows you to have close conversations with your prospects. You can link social media and email marketing together for a beautiful event. They can work hand in hand towards your business goals, while allowing you to measure and track success and failures from a specific avenue. You can enable your emails to be sharable with the prospects social world, while gaining extra attention and possible more business. The promotional aspect can be crazy, but with experimentation and a can-do attitude. You can find a nice groove between your tools and messages without sacrificing quality or time.

Social Media & Email Marketing Linking to Network Marketing

Social media drives your network marketing business, there is no doubt. Paid advertising is a secondary medium that you use after reaping the benefits from your social campaigns. However, to bring true value to your business, email marketing creates a one on one environment that no other channel can provide. Unlike YouTube and Vimeo, people must sign up with their email addresses. This means you have permission to send them relevant information that will guide them to the decision stage.

In network marketing, you will use a variety of tools to accomplish your goals. You can ignore some of the tools or let them rust in the proverbial shed. Email marketing can link to your other tools, such as your website and social channels. If your subscribers can share your email messages to their favorite channels. You can gain extra exposure from the “love”. Social sharing is only one metric that you must consider in managing a campaign from your home computer.

Engaging Prospects with Social & Email Marketing and Finding Network Marketing Success

Social and email marketing can combine the best of your efforts into one package. You can share intimate knowledge and information to your subscribers and give them a way to share it with their networks. This can build intimacy with your prospect, while you could benefit from increased subscribers. However, the email content will need to be unique and focused on the individual. This means the knowledge or information that you share needs to be unique and informative. Your social channels can point to your email subscription form and provide teasers to increase sign up. The promotional aspect is experimental and there is no wrong way on how you want to do it.

Source by David L. Feinstein

Picture this.

You order an item online and it takes way more time to arrive than it should. Plus, a few items are missing in the package. Frustrated, you take to the vendor's Facebook channel to voice your concerns and expect to be compensated.

And since repeated prodding, there is complete radio silence at the other end.

The experience did not feel good did it? You think maybe this business does not care about you – how you trusted it to give you a good experience and it shattered this trust instead. So you do what any frustrated individual would – you vow never to order anything from here again and hit the "unlike" button.

For social media strategists, there is a lesson to be learned here. A social media marketing strategy can actually falter with a few undesirable and negative comments.

As a business owner, social media gives you limited opportunities to make a good impression. How you take advantage of these chances may make your business or break it.

The proof is in these stats:

• 71% of users who have a positive social media experience with a brand are kindly to recommend it – Ambassador

• According to a study, barely 20% of social media posts severely generate any emotional reaction on social media – Havas Media

• 42% of Twitter users expect to be expect a business to respond to their inquiries within an hour – Ambassador

As a social media marketer, the best way to improve your social media strategy is to first find why it falters in the first place. Here are some mistakes that you might have overlooked:

1 – Being careless with negative feedback

If you have ever faced with a salesperson, you would not expect him to become defensive when you have a complaint or be careless about your concerns.

So why would your followers on social media?

Keep in mind, whenever anyone says something negative about you on social media, the rest of your followers can see them. And they will be interested in seeing how you respond.

For businesses, this is a nail-biting scenario. But it is totally avoidable. Here is how:

Put someone competent behind the wheel : Experienced professionals like social media experts will take an unbiased approach to the negativity and know that being careless about it serves no purpose.

For example, they know that being unresponsive to comments like "your service sucks! I want my money back" does not really help anyone. A well worded reply on the other hand, helps both your reputation and appeasing rising tempers.

To illustrate, your reply should go something like, "We are sorry that you had a bad experience. This way, you are more likely to ease frustrated customers.

Become alert to complaints by using online tools : It's easy to forget about something you do not encounter every day. Comments on social media are the same. You can not track every one of them. No one inboxes them to you and there is no guarantee that followers will tag you.

To keep track of all comments, you can use tools like Google Alerts which notify you when anyone uses your keywords on their social media fields.

2 – Using social media management tools to schedule same posts on all platforms

Social media management tools allow marketers to post the same content on several social media platforms at once. Many businesses use it to schedule posts. And it has worked for them too, freeing up the time they need to focus on other tasks.

But oftentimes, people use these tools as a shortcut to schedule same posts on several platforms. It's a lazy tactic and shows that you do not care how your content is received by audiences.

Keep in mind, what works on Facebook or Twitter will not necessarily work on LinkedIn. Every social media platform was created with specific target audiences in mind. A 140 character tweet, for example, will not sit well with LinkedIn audiences who expect more comprehensive posts.

Use tools to schedule optimized posts

To make the most of social sharing tools, improve your social media strategy first. Take the time to learn about the unique capabilities of each platform. Limit yourself to two or three platforms if that is what it takes. For example, posts that are rich in imagery are more successful on Google+.

Hootsuite and HubSpot are two of the many social media management tools that you can use to automate posts and even see which channels are driving the most engagement. In addition to automated content sharing, these platforms also offer free online social marketing training courses that can help you make the most of each platform like optimizing your posts for different social media channels.

3 – Skimping on social share buttons

Business owners usually reserve their best content for their websites. Content like informative blogs, for example, establish them as experts in their niches.

It also gives visitors a chance to stay longer on these websites. Perhaps they would like to look around to see what else is on offer?

Unfortunately, you could feature content that everyone would love to share – but if visitors do not have any way to share it, it is not going to get the exposure you are looking for.

To make this work for you:

Make your social sharing work on mobile : Statistics show that over 15% of tweet notifications are from the tweet buttons that are embedded on your site. This also proves to show that people share a lot on mobile devices.

Tools to create social share buttons for WordPress : You can use online tools to create customized social share buttons for different audiences.

When selecting appropriate plugins, a good rule of thumb is to select those that allow you more freedom in the type of social share buttons you can create for different platforms.

For example, to improve engagement with mobile audiences you can tell your developers to download WordPress plugin tools like Simple Share Buttons Adder to create customized share buttons for your web or mobile audience and add them to all of your social media posts. Another plugin tool is Addthis.

Have a social budget : If anything is worth doing, it's worth doing right. Tools like Simple Share Button Adder are free to download and use. But if you really want to make your share buttons shine, it's best to have a budget for it and use it to purchase their pro or premium packages. These offer more customization options and retail for around $ 10 to $ 100 dollars.

Select shareable content wisely : If you want to take advantage of social media, your content must be something that people would want to share. Image rich posts, for example, are shared a lot more than text-based content.

To illustrate, consider infographics. Studies show that infographics are shared and "liked" on social media 3 times more than any other type of content.

Wrapping Up

Use tools to keep yourself alert to negative comments and rely on professional help. Avoid taking the lazy way out by ditching the auto posting strategy. Pay attention to the type of content you post, how your followers share content on your social platforms of choice and optimize it for mobile to expand your reach.

It's a mistake to consider social as a quick and easy solution to market your brand. It takes time, effort and patience. Learning about the mistakes and pitfalls can help you avoid them.

Source by Farheen Shahzeb

Social media is considered to be the number one daily activity among Americans and 76% Facebook users’ worldwide visit the site daily. An average time spent on emailing and Google is more than anything else. A research concluded that 93% of marketers use social media platforms to promote their business. Social media is getting bigger and bigger day by day. If you are not using social media for your brand, then you are simply ignoring a huge amount of customers. Here are few social media strategies to boost your online presence.

Create a Game Plan & stick to it

Having no execution strategy means your content is a total waste. Set limits to a number of tweets you want to publish per day. This number may vary as per requirement but you must at least publish four tweets in a day for just setting a benchmark. Before setting a fixed number, first study your competitors, study SMO Company, how much they are posting in a day because it is important to be active but not overly active. Compile your content so that it is easy to read and handy whenever needed. Prepare the content for a week in advance but also be ready to make changes accordingly.

Treat each social media platform as an individual entity

Each platform must be treated as a different or separate entity. There are contents which you can share on every platform and there are other contents like some joke which are not suitable for LinkedIn. You need to make a strategy to make content suitable for each platform. You can share corporate related stuff on LinkedIn but as Instagram is a more visually driven platform, you must share more pictures on it to engage more audience at your account. Whereas you can mostly share anything on Twitter & Facebook, these are platforms where you can share your views on a particular topic or can ask others to share their views as well. Paying attention to demographic of your followers on each platform help you to prepare content that can be appealing to them.

Go above & beyond in customer service

Whenever a visitor doesn’t get a response when he posts on your Facebook page or tweets at your handle, trust is lost. Due to this lack of communication, he will turn to your competitor (SMO Media Agency) to get the all the answers to his questions. But if you response on time, he will be highly impressed and will be flattered by your company. Higher the chances that he will become one of your loyal clients. Responding on time and solving problem are two of the key points to win your customer’s heart and making loyal to your brand for forever. It’s humanizing to take the time to respond to a personal query which also builds your authority. Sometimes people give negative remarks on your accounts, at that point without panicking, look what you can do change that negative remark into a positive one. Increase the level of your services; ask each customer what are the things or areas in which they think you are lacking in. Improve those things so that when the next time customer returns to you, he can feel the change and can appreciate you for not ignoring his feedback.

Embrace Mishaps

In this fast-paced world of social media, mistakes are unavoidable. Embrace these hiccups rather than just ignoring them. The small mistake like missing of a comma is not that big thing to make an announcement for, people must have already noticed it and decided to ignore it but if you keep on publishing it, it will only create a mess. But sometimes the problem is bigger than that, like delivery of wrong product, in that case proactively respond in an active and an apologetic manner and tell your customer what is going to be your next step so that your customer can know that you are actively working to make things right. No matter how big mistake you have made don’t feel sad, instead embrace them, apologize for them and make things correct.

Track & Talk

Tracking is often considered to be time-consuming and tedious. But it only takes few hours monthly to track down the things, to track whether your strategy is creating right results or not. What are the things you can change to increase your output more? Always keep a track of your number of followers, your post reach, post sharing, likes on a particular post, in which time frame audience response more. Keep a list of hashtags suitable for your company and others which may not be suitable for your brand but has a large number of reach. Study what your competitors are doing, follow them and be ahead of them.

Source by Amit Kumar

When you are marketing your product online, your goal is to get attention to your network marketing product. In this article, I am going to talk to you about using social media to get attention for your network marketing product.

There are different strategies to get your product noticed, but some are more effective than others. One of the things you do not want to do is become an infomercial channel for your product. Make sure you are getting attention is a good way.

Tell Stories

Every product has testimonials and stories about how it has helped someone. The more stories you learn and tell, the better results you are going to have. Remember that facts tell and stories sell.

Educate People

Educating people on how your product or service is going to help their lives is going to help you get sales quicker than just plastering your link up all over the place. You can educate people by telling them ways the product works to help them achieve the goal they are trying to reach.

You can also give general information about a solution to their problem and then recommend the product that you use at the end so they will be able to purchase it and get a solution to their challenge as well. Don’t hold out on people when you know you have a good product that is going to help them.


The Internet and social media are powerful tools that can help you get the message out to people about the solutions you provide but you need to learn some skills so you can help people see the value in your product or service.

Source by Jessica Lauren Vine

What our Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018 '

It's the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018.

Like many of you, we put a lot of time and effort into our business and branding. And one key element to all business marketing efforts is to look at the results in order to effectively plan future future marketing and business operation changes.

We recently set about doing our year-end review on our content marketing and social media efforts and wanted to share some of the insights we discovered in hopes that you will get inspired to analyze your own efforts while planning for the year ahead.

Where and what to Analyze

One quick and easy way to go about your year-end review is to look at your online engagement from the past year. Whether it's checking your social media stats or looking at your website traffic, lots can be gleaned from these types of analytics.

There are a few places to look for the stats you need: You can utilize Facebook Insights, Twitter Analytics, Google Analytics, or your blog stats.

Log into each of these and take a look at how your posts and articles performed. They can provide a lot of valuable information on how your business and marketing resonates with users.

If you're stuck on social media and want to read more, please review our robust catalog of content related to all things social media.

So what did our analytics tell us what our followers liked? Here's 3 valuable insights learned from 3 of our tops posts this year:

1. Communicating to Maintain Effective Client Relationships

Communication is key to a successful business and when clients and followers communicate with you through social media, whether it's a direct comment, a share, or something else, you need to listen!

Client relationships are a big deal for us and we like to build long-term ones by treating our clients with respect and listening to what they say.

We do not just hear it, we listen. We then adjust and improve to reflect the client's expectations.

So apply advice from the article like this:

Use language and mannerisms your clients can refer to – use mirroring to deliver messages in a way that makes them feel comfortable.

And apply the same recognition and response to your social media. If you've noticed some articles focus on something specific and your clients / audience are receptive to it by way of engagement, then in 2018 you should know what to do!

Give them what they want and build your client-base by accepting what your followers like and expect from you. Communication is a very broad term and does not always mean simply direct vocalization or emails.

2. 10 Ways to Attract Clients Through Kindness

This article has our approach laid bare. We watch, listen, learn, and follow the golden rule: treat others as you would like to be treated.

Open yourself to receiving both good and bad feedback and accept each as constructive.

Assess the full picture of what is happening and understand where the feedback is coming from.

We employ kindness and generosity all the time. It's a big deal when put into practice and by following that and our other 9 steps from the article, we've seen our business and client-base grow consistently!

3. Why Twitter Ads Boost Business & How to Create Them

Social media is a BIG factor in most businesses and has effectively replaced a lot of other support channels as users going to get a response.

So once you're online it's time to make the most of it. None of the businesses whose names we know are worth what they are today without requiring some paid component. Twitter is no exception.

While Facebook offers advertising and Instagram as well (along all others) our article on Twitter's paid promotion resonated with our audience. 110 shares through our website alone is a great indicator of the effectiveness of this content with our follower-base and potential clients!

As stated in the article, diving into social media can have drawbacks so if you're looking to get serious, it's good to hire online marketers who know how to use social media for business.

We do not have any information on how effective our reader's Twitter campaigns have been, but our clients have seen stellar results. From this we learned that within our content we have users who are anxious to expand their presence online and try new ways to reach new potential clients.

Is this limited to Twitter? Probably not and the real message here is that when we give back to our clients and readers with free tips via content marketing strategies, we will see reciprocation by way of new leads and new clients.

So what did you learn this year from your content and social media marketing efforts? Take a look at your metrics and see what they tell you.

Then take that information into the board room and help make 2018 even better.

Source by Susan Friesen

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Just think! Spending at least six hours a week in order to boost your business's acknowledgment, traffic, and sales with little to no cost. There are nearly 90% marketers who have claimed that with the help of social media they have got the awful exposure for their company.

  • Increased New Customer Acquisitions – The main benefit of social media marketing is that you will have the chance to connect with networks of possible customers that you would otherwise be able to come across utilizing other custom marketing techniques and even SEO.

  • Enhanced brand loyalty- Texas Tech University published a report according to which, brands who engage on social media channels enjoy privileged loyalty from their customers. The report concludes "Companies should take advantage of the tools social media gives them when it comes to linking with their viewers." A very well planned and scheduled strategy could prove prominently in contouring consumers into being brand loyalty. " Another study published by Convince Convert found that 53% of Americans who follow brands in social are more loyal to those brands.

  • Increased Brand Recognition- Every chance you have to syndicate your content and boost your visibility is important. The social media networks which you own are just new channels for your brand's voice and content. This is significant because it at the same time makes you easier and more reachable for new customers, and makes you more well-known and familiar for existing customers. For instance, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better aware of your brand after seeing your presence on numerous networks.

  • Customer Retention – Web platforms are the perfect places to converse with your customers about new products, extraordinary promotions, or purely to educate them on your business. Through constant, FREE communication, you can keep your company in front of your customer's eyesballs which will, in turn, lead to repeat business and referrals. Keep in mind, the key to this type of communication is to be content rich; do not use these avenues to pitch your product or service.

  • Rapid Results – The unbeaten and successful implementation of an SMM plan will create almost instant results for your business. This boost can be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV ads, where your customers vanish once the ads go off the air, these web platform benefits will continue long-term as long as the communication and updating of your social media existence are maintained.

  • More Possibilities To Convert- Every post you make on a social media platform is a chance for customers to convert. When you build a following, you'll be able to interact with all of them. With every blog post, image, video, or comment you share on your social pages is a chance for someone to react, and every reaction could lead to a site visit, and quite a conversion. Not every dealings with your brand results in a conversion, but every positive interaction increases the probability of an historical conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is important. "The Four Elements of Any Action, And How To Use Them In Your Online Marketing Initiative," "opportunity" is the first element of any action.

  • Higher conversion rates- SMM results in more conversion rates in a few distinct ways. Perhaps the most important is its humanization element; the fact that brands become more humanized by interacting in social media channels . Social media is a place where brands can act like people do, and this is significant because people like doing business with other people; not with companies.

Source by Mark S Adams

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