If you own a business – chances are that you're already using Social Media platforms and methods to get the word out about your business. If you have not begun using this platforms – you are probably seriously considering it and you should be …

The fact of the matter is that approximately approximately 82 percent of small businesses are using this platforms, such as: LinkedIn , Facebook , Twitter , Instagram and Pinterest to support the growth of their businesses. If you are still debating whether or not you should resort to these platforms for the growth of your business then you should end the debate and get started as soon as possible.

This platforms are effective in the growth of your business. In fact, many people find out about different businesses, their products and services via Social Media Networks.

Below You Will Find 6 Reasons Why Social Media Marketing Works!

1. Social Media Gets the Word Out About Your Business. Yes! As a matter of fact, different platforms will support you in getting the word out about your business. It really works!

Your business will gain exposure! Needless to say – this is a very good thing! But more importantly, this will allow you the opportunity to develop relationships with your targeted audience. You'll be able to gain followers, make connections and engage with people who will now know about your company. Tomorrowmore, people who have done business in the past with you will now be more inspired to tell other people about your products and / or services.

2. Social Media Marketing is Extremely Cost Effective! The more algorithms added to different platforms and / or networks – the more likely it is that it'll affect your organic content, as you can get lost in the scuffle. For this reason, we strongly advise you to take advantage of advertising options offered by many networks, which will promote your business, content and special deals and / or offers. Best of all, social media advertising is relatively inexpensive.

3. Social Media Is Super Duper Popular! You do not have to be a devoted reader of blogs on technology or a pro on digital marketing to be aware that this is extremely popular amid an array of consumers.

Per the Pew Research Center – approximately 65% ​​of American adults are utilizing this platforms and / or networks. This means that this is more likely to reach almost every customer that walks into your business or visits your website.

For the majority of small businesses – Facebook has over 1.5 billion monthly users, which means that FB is the platform where your business will be able to reach more of your targeted audience. We recommend that you get started on your marketing campaign with Facebook.

4. Social Media Marketing Reaches All Demographics & Ages. This does not have age barriers. In fact, age barriers are defied in social media networks. A study conducted by the Pew Research Center discovered that 65 percent of adults in the United States are active in these platforms.

Between 2005 and 2015 – people between the ages of 30 through 49 had increased their usage of social media networks. It does not make a difference how old your targeted audience may be – it is more than likely that they've already logged into their preferred platforms and are waiting for you and / or your business to become visible.

5. Social Media Inspires Two Way Engagement. This allows you the means and the control to become more informed about your targeted audience. With this you'll have the opportunity to learn all about your audience's interests and you'll be able to acquire feedback.

Engage with your followers and / or customers and ask them to ask you questions and share their thoughts, opinions and ideas on how you should get to know them on a level level, so that you can pander to them better. You'll be able to offer quick responses without the usage of a phone or without having to worry that your customer may have missed your reply.

6. Social Media Networks Allow You to Share Loads of Info About Your Business. Different networks have become the place where consumers go to gain more information about your business. The reason for this is because these platforms offer and allow businesses to post up to date info about all their services, products and future events.

Moreover, a lot of the profiles and activity on social media networks can be public, which allows a lot more visibility to users. This also, means that your profiles can be indexed by Google and other search engines. This is just one more way that you can be certain that your business and / or company will come up during searches on search result pages.

As you can see, Social Media Marketing is one cost efficient way that will support you in the journey of making your business known to your targeted audience and other users. Best of all, this will most definitely help you grow your business!

Source by Rosario Berry

With the Internet bringing businesses to a worldwide audience, the interactive nature of Internet marketing has made it an effective method to market products and services in a way that is different from traditional marketing channels.

Internet marketing allows companies to reach their target demographic and to zero in on the needs of customers. These methods incorporate Internet basics-e-mail and standard company websites-but also, more advanced marketing methods such as:

  • targeted banner ads
  • search engine optimization (SEO)
  • affiliate advertising
  • social media.

The unique ability for Internet marketing to allow businesses and customers almost immediate interaction has revolutionized the way that Internet marketing is now conducted. The use of social media channels allows companies to interact directly with their customers and to let the customers take the lead in disseminating the marketing message.

Social Media and Internet Marketing

With the advent of sophisticated search engines such a Google, and now Bing, the average consumer can confidently find the information that they are looking for with a few key strokes. Websites such as such as Facebook, Twitter, MySpace, LinkedIn, Flickr and YouTube allow customers to take that immediacy one step further with the ability to interact with businesses.

This is significantly different from traditional marketing where advertisers devise a static campaign that includes several elements-television and radio commercials, print ads, outdoor advertising-which do not allow for any kind of consumer interaction. Adding Internet marketing into the mix allows advertisers to infuse an element of interactivity with consumers that take them from passive observers to active and valuable elements in a campaign.

While Internet marketing can be as simple as purchasing ad space on a network of websites, social media marketing works by creating “buzz” around the product or service. The buzz attracts attention by creating word of mouth interest around a company or product that is then transmitted virally through different social media channels, such as:

  • Facebook, where users can create a fan page or become a fan of a product or service, interact with other “fans” via public discussions and by posting images. The viral element happens when their friends see that they are a fan of a certain product or service and also become a fan.
  • On Twitter, messages can be “tweeted” and “retweeted” amongst users with similar interests. While tweets are limited to 140 characters, they often contain links to companies and other social media websites.
  • YouTube can be used by a business to promote a commercial or product by posting a commercial or other video, which can then be discussed amongst the YouTube community either by text or video responses. Links to YouTube videos are frequently posted on sites such as Facebook, Twitter, and MySpace.

The Importance of Social Media to Internet Marketing

A study commissioned for MySpace predicted that companies would spend over $900 million in 2007 in the U.S. on social media advertising. That number is expected to rise as the value and importance of using these channels for Internet marketing increases. The ability for a business to incorporate social media into campaign plans will only continue to grow as new and ingenious methods of creating buzz are conceived.

Source by Susan Lipton

The current business world is going real high, thanks to the social media marketing tools. They work as a great platform not just for friends and families to interact, but also acts a core ingredient for professional use. Almost everybody today have a basic knowledge about social media working, nonetheless this article will give you a fair understanding of general mistakes you should avoid.

Make Sure You Avoid 10 serious mistakes

1. Fail to post: Posting just one or two times per week will not keep you in audience’s mind for a long time. One needs to update regularly to meet the interests and requirements of audiences; this will help you to stay always in their minds.

2. Put on hold: Failing to give responses to queries and comments of audience is a big mistake. Responses are the basic service given to the customers, and if this is what you do then customers will put you on hold for poor service.

3. Less creativity: In order to stand out in the competition you should be creative enough to attract the attention of audiences.

4. Ignoring competitors: Competition is a major aspect of every business, and social media is a good marketing weapon to improve your success. However, if you are not checking out what your competitors are up to, you will land in a deserted place. Try to observe your rivals and make note of what’s cooking with them, this will help you in brainstorming ideas and grabbing attention of audiences.

5. Taking negative comments seriously: Well, social media is such a platform where one is allowed to post anything without any penalty or such. This will surely bring negative feedback and comments at some point of time. Avoiding such comments is the best thing one can do, and you need to learn to welcome those criticisms.

6. Involving too much: Though your promotion campaign is good, still you should know how to bring the right audience at right time. For example, you might like a particular advertisement, but if it is broadcasted every 5 minutes, it will make you irritated. Remember, too much of good thing is also a disadvantage.

7. Concentrating on one area: Focus on one department will limit the other distinctive roles of the business. One should concentrate on many aspects of business like advertising, web development, media buying, PR, SEO, and the most important customer satisfaction. This activity will prove you beneficial even in long run and will bring more success.

8. Lack of knowledge of platform: You need to have basic knowledge of which social network site will improve your business. You need to have clear mindset and proper strategy to use social media.

9. Ignoring information: In social media, each and every like and comment plays a significant role. In order to stay on top on everyone’s list you should not ignore any such data.

10. Paying for fan activities: This is an unethical step taken to increase the popularity of the business. This will weaken your company over every aspect, and not help in any way.

Source by Barbara Rollins

Alli, the new over-the-counter brand of prescription drug Xenical from Glaxo-SmithKline, is being marketed by a new mix of messages. Their marketers understand both the emergence and importance of social networking as a new media marketing tool, as evidenced in their latest commercial. They get it. They are now able to grasp the concept of social media networking as a tool for viral marketing. What is particularly interesting, is that neither of these terms were even a part of general marketing vocabulary and strategic thinking until just recently.

Marketers employed by the pharmaceutical giant have created a huge buzz surrounding this new product addressing a huge and hungry market; No puns intended! Their latest ad clearly displays the power of word-of-mouth viral marketing. It displays people conversing via email and phone extolling the benefits of this new product. The ad then begins to accelerate the layering of these images so that we can more easily perceive the word-of-mouth methodology and viral growth of their message. It works; Their message connects with us and they understand it.

At his legendary and highly respected blog DoshDosh, Maki has posted an impressive, detailed listing of forty-seven social media sites. Brandon Fritz, who writes for Kolbrener, has also assembled an amazing list of fifty social media sites categorized by market segment. These social networking site lists will continue to grow and change over time. One thing is certain, as is proven with the current political drama unfolding in cyberspace: Marketing and the timely dissemination of relevant information has evolved beyond anything previously available or conceivable and will continue to develop. Social networking is now viewed as a legitimate means of strategic marketing.

How will your sales be impacted by the development of new social media and viral marketing tools? You need to be paying attention and learning new selling skills to take advantage of this growing phenomenon as the sales cycle in most industries is certainly being impacted. Sales strategies are becoming more conversational as social media marketing unfolds. Perhaps the marketing mainstream is grasping what he direct marketers have known for some time; that selling is most effective when it is made to be personal and conversational.

Relationships continue to win sales. Salespeople who make the time to understand their customers and their needs, connecting with them, will sell more and have many more satisfied, referral-providing, long-term customers than those who look only for a quick sale. Which path will you take?

Source by Daniel Sitter

Are your social media marketing efforts bringing you the results you want?

Do you even KNOW what results you want?

That’s a rather important first step, I’ve learned. When I took an intensive one-day continuing education course on social media for small business a year ago, I must confess to having been completely overwhelmed several times throughout the day. I wasn’t the only one.

To many of us, social media is daunting. It’s one thing to post a cute photo of me and my dog on Facebook. It’s quite another to learn how to use social media as an effective marketing tool that will lead to results – but that doesn’t require an enormous amount of time, energy and money.

Once I determined the results I was looking for – new readers and ultimately, more book sales – I had to ask myself the next obvious question: was posting my dog’s photo on Facebook going to achieve that?

Er… no. At least not directly.

Okay, then how about my tendency to write and post blogs that only a handful of people – the vast majority of whom have already bought my book – will read: is that going to yield more book sales?

You get my drift.

That’s why I took the class. And frankly, sitting in a computer lab for 8 hours, learning about SEO and hashtags, tribes and Google analytics wasn’t just overwhelming, it was exhausting.

Another, ahem, middle-aged writer in the class put it perfectly when she said to our 20-something instructor: “You are a social media native. We are social media immigrants. We’re still learning the language, the culture, the lay of the land… and to be honest, it’s not only frustrating and confusing – most of us don’t even want to be here! We’re here because we have to be. We know we have to learn this so our businesses can survive.”

Here, here!

And even though I didn’t understand half of what the instructor was saying – while patiently showing us on the overhead screens – I dutifully took detailed notes and crossed my fingers they might make more sense later on.

And sure enough, something interesting happened on the drive home. All that the instructor had said started to click into place… as it related to my company.

By the time I got home, I’d stopped perceiving social media networking as yet another ‘marketing thing’ I had to figure out and conquer because I needed the sales – and instead started to view it as an incredibly useful tool that, when used correctly, would help me reach new people who wanted to hear from me.

In other words, the internal barriers I had towards social media started to dissipate.

When I got home, I read through all my notes and highlighted the key points. Then I set a clear, tangible goal of what I wanted to achieve through my social networking efforts (number of website visitors who actually spent time reading my blogs). Then I determined exactly which social media platforms I was going to use and how. Then I made a SHORT list of the tasks I needed to do and when I was going to do them over the next six weeks.

And since the best way to learn something new is to teach it to someone else, I jotted down a few pointers from the course for other small business owners out there who might also be stumbling – frustrated and confused – through the cyber-wilderness called social media.

10 social media marketing tips for the not-so-techno-savvy small business owner:

1. You have to determine what results you want to achieve from your social networking efforts. Increased visitors to your website? Increased product or service sales? Increased number of subscribers to your e-zine?

2. You need to figure out who your market/s is. Then you need to find your market… your peeps, your tribes.

3. You will need to do a bit of trial and error to determine which social media platform/s is best for you to connect with your tribes: Facebook, Twitter, LinkedIn, Tumblr, Pinterest, Instagram, etc. You don’t need to do them all – and I suggest you don’t even try.

4. Facebook is excellent for connecting with friends and maintaining relationships. In my case, as a writer it is a great way to share snapshots of my life – but not necessarily my writing.

5. Twitter is great for connecting with like-minded people you don’t know. Twitter is a fantastic way to build a buzz about your business or product. Twitter is where I am really starting to see some action, at least in terms of increasing the number of visitors to my website. But this only started to happen once I began using hashtags.

6. Hashtags are really important to use in your tweets because they help target who will see your posts. Hashtags are all about the use of key words that pinpoint your subject matter.

For example, since my book is about grief, I often use #grief when tweeting about the book. And low and behold, Twitter users who are looking for content about grief can find my tweet. So be sure to do a hashtag search first to ensure you are using the correct word/term to reach the people you want to reach.

7. Retweet other people’s tweets! And don’t be afraid to favourite someone else’s tweet now and then, either. Social media is social – it’s not just about you.

8. LinkedIn is not a sales platform (oops). LinkedIn is about connecting to like-minded professionals. It’s a great place to learn about what the people in your industry are up to and to share ideas, job postings, etc. I am also finding that it’s a great way to get readers to visit my website to read my blogs – but ONLY if I take the time to write a brief catchy blurb about the blog (using key words), that will actually catch their attention.

9. SEO stands for Search Engine Optimization, which is basically just the key words you need to use in your blog posts, article titles, web pages, tweets, etc so that search engines can find them. Here’s a quick trick to see how search engine optimized you are: Google the key words that pertain to your business and see if you or your business comes anywhere near the first page of rankings (which is where you want to be).

10. Google Analytics tracks your social marketing efforts. You set this up on your website and then you can see who is visiting your site, how long they are staying, which pages they are visiting, where they’ve come from, etc. This is very important because if you don’t know what is working and what isn’t, you won’t be able to tweak your efforts accordingly.

In my experience, using social media to effectively market one’s small business, products and services does take time and effort to figure out.

But once I shifted my attitude from feeling that I had to learn about it to an attitude of embracing the incredible opportunities that social media can offer, I began to realize that as a writer, social media means I can reach far more readers than I could twenty years ago. And I am seeing significantly more visitors to my website… and yes, they are even taking time to read my blogs.

Source by Maryanne Pope

Social media posts are capable of driving targeted traffic.

Creating a new web page can be compared to taking a beautiful photo to post on Facebook. You want to show it to the whole world and take pride in it, but you do not want to plead for attention (or even worse, spend for it). For this reason, well-placed social media posts can really matter to both landing pages and selfies. A single link on Reddit was able to drive more than 20,000 visitors over a weekend, and links sent to StumbleUpon were able to transform the small number of visits earned daily by a page into hundreds of them. Who would not want to take advantage of that opportunity?

Improve your SEO ranking with social media.

Search engine crawlers are aware of the pages that consistently earn traffic, as well as those that are ignored, forgotten or just floating. To get top results in search engine rankings, it is vital to have a killer content marketing strategy. However, driving traffic to your optimized pages causes them to quickly rise in the search engine results pages or SERPs.

When done properly, social media can build meaningful relationships.

Marketing with Twitter and Instagram is so cool because it allows you to interact with your customer base. When you read the tweets, as well as status updates of your customers, you will be able to gain some insight into their everyday lives (and thenfore adjust your online marketing strategy). What do they love to buy and why? How do they spend their weekends? What type of posts do they love sharing and from what sites?

Social media can also be used as a tool to connect with complementary businesses, those that do not compete with you; authorities or influencers in your field; and journalists that cover your industry. At times, simple retweets can end up in becoming besties.

Users are interested to read your messages.

To users, Facebook and Twitter are social networks and not marketing machinery. Therefore, they do not see your posts as a form of advertisement, and will be interested in what you have to say. This results to serious web traffic once you link to your site and posts that market themselves when friends and followers share them.

Social media advertisements let you target and retarget.

One reason why social media is essential is the fact that the ads are on these platforms are highly customizable by nature. For instance, Facebook ads let you target users by different factors such as location, industry, educational level, record of purchase and the pages they have liked. In addition, you can opt to install a Facebook pixel on your site and use it in retargeting users who visit that have a greater probability of converting into solid leads and sales.

Social media can help you gain attention at events as well, as earn more media coverage.

No matter what event, whether your business is a charity fundraiser sponsor or major trade show participant, social media can help in leveraging your presence.

Source by Tippfein Klaus

The main lifeline for a company to survive is generating new sales and repeat business from existing customers. Without existing customers staying connected and engaging with you and new leads entering your sales pipeline you company will stay stagnant and not grow. However, implementing a well planned email marketing strategy can help your business generate new leads and nurture existing clients to ensure continued growth.

Nearly everyone uses email and it is continuously growing and evolving. Email marketing is a drip marketing technique which is a direct marketing strategy. It involves scheduling promotional messages with relevant and specific calls to action sent via email. It is a campaign spread over a period of time.

5 things to consider with email marketing
Everyone has heard the saying 'Do not run before you can walk', well the same applies to email marketing. Any email campaign must have best practices implemented before any social media integration. If your email campaign is poor it does not matter how much social integration you have, it just will not work. So, here are some basic guidelines.

# 1 Start with a clean database
Make sure your contact database is clean and complete as this determines how successful your email marketing campaign will be.

# 2 Keep it personal
Always make your emails personal so your readers know you are human and feel like you are personally addressing them. Rather than starting 'Dear friend' or 'Dear customer', use the greeting 'Hi John' as this will go a long way.

# 3 Compose a catchy subject line
As soon as the email lands in the inbox of the recipient it is the subject line that will stand out next to the sender's name. Ensure the subject line is catchy and will compel the reader to open the email. It is the subject line that will make or break your email.

# 4 Educate and Captivate
Never hard sell in your email. Remember, your readers subscribed to receive email communication that has valuable content – not emails that are sales pitches.

# 5 Design your emails for mobile devices
Mobile and Smartphone's are now capable for both personal and business users. More and more people are using their mobile devices to read emails and browse the web. Ensure your email is correctly designed for mobile users.

Benefits of Social Media and Email Marketing
Social media has exploded in the last few years and more and more people are using sites such as Facebook, YouTube and Twitter. This explosion has transformed the way people communicate online and more importantly how companies market their products and services to their target audience.

3 ways to combine Social Media with Email Campaigns
Social media can be integrated into your strategy in a number of ways. However, the method that you choose depends on what you want to achieve. For example if your goal is to syndicate your content online then you will want to target your campaigns to encourage readers to share your content on their social networks.

In 2010 Aweber conducted a survey. The results shown that 36% integrate social media into their email marketing with the purpose of asking readers to send the email on to their social network followers.

The three main tactics for implementing an integrated social media and email strategy to share your newsletter content are as follows:

1. Include 'Share' buttons in your newsletters
Including social sharing links in your email newsletters is a great way of combining social media with email marketing. It is also a great way of encouraging your readers to share content. Most websites have a share button on them to make it easier to share. Five tips you should consider:

1. Identify the most relevant social networking sites.

2. Integrate the 'share' icons in your newsletter templates.

3. test the new newsletter template with a focus group.

4. Roll out the news letter template to the rest of your database.

5. Track shared article metrics.

2. Increase your social following through email campaigns
As well as including the 'share' icons in your email newsletters, it is equally as important to include links for your subscribers to follow you on social networking sites. Add call to actions including 'Follow us on Twitter' and 'Like us on Facebook', even 'Subscribe to our YouTube Channel'.

Also change your email signature to include these 'follow' links.

3. Promote your email content in the social Media Platforms
Be confident and cross promote your email marketing and social media. Just like you inform your subscribers to your email marketing list about your social media profiles, you can do the same on your social networks informing your followers of your newsletter.

Remind all your Facebook fans, Twitter followers, Linked In Followers and YouTube subscribers that you have a great email newsletter and encourage them to subscribe. Email marketing should be used as a catalyst for starting conversations online about your brand.

Email marketing is the least cost method of marketing but the most measurable, most effective and easiest to implement as part of your online marketing strategy. More importantly, by incorporating social media into your email marketing strategy you can boost your business, keep your audience engaged and enhance your brand reputation.

Source by Perry Manku

Social media marketing is more than just promoting stuff online and expecting a return of investment to be substantive. It is more about connecting to people who will be potential buyers. Many believe that as long as there are many linked users or subscribers to one's post, ROI would be equally the same. However, there are two factors which limit the probable rate of ROI which are the quality of links, and the attitude of users towards the author.

Much like in show business wherein one's wares are promoted to a number of viewers, social media marketing works in a similar way with online subscribers. When the online viewers do not get a feel of the posting, there would not be so much of a feedback.

In turn, there would not be established patronage of whatever is promoted. One of the first things to be established in a possible clientele base is the attention. Each successful linkage to a responding individual becomes an added marketer through referrals.

The attitude of the people in one's links is established after getting their attention. This either is a good or a bad one. Having the initial attention as positive as possible is best as the latter may immediately mean one less potential client base to have.

Neverheless, having someone in a good attitude does not necessitate meaning a successful addition to the list as the attention and perception of each good response may dwindle or improve through as new content is added to the post.

A good way to keep the attitude of linked subscribers and keep social media marketing in a healthy state is to keep them interested. Keeping them interested means keeping their attention. This can be achieved by providing new content that is both reliable and valid. Another is to offer a healthy feedback environment to increase the overall quality of a two way process between readers.

The quality of the links also plays a vital role in determining the ROI for a given campaign. You may have thousands of approved invites within a certain community, but they may be spam accounts; that is, they are just accounts made for a different purpose, instead of a unique profile that is active.

Having a useful of links is a good start, as long as they are real people, not business accounts or fan pages. Social media marketing works best with good socialization between real people who are active in the community. Start with a few but manageable links and increase it gradually. A well managed network increases the quality of the network, thereby increasing viewers' potential to refer these to their own networks, extremely upping potential ROI.

Source by TJ Corruthers

This article is the first of a series of articles which will help you boost your social media marketing.You can benefit by posting your bookmarks to a social bookmarking service.

Do you need to; Create new targeted traffic to your website, blog or optin page ?; Create more opportunities for your site to appear in the search results of major search engines ?; Create the chances of viral traffic?

Of course you do. These can be the benefits to you of social bookmarking. Importantly the submission process can be automated so saving you lots of time.

A social bookmarking service is a centralized online service which enables users to add, edit and share bookmarks of the website pages which they like. You can use your bookmarks easily from any location using any computer which is connected to the internet.

Being listed on sites like Digg and Delicious can drive new traffic to your website. Incidentally Delicious popularized the terms "social bookmarking" and "tagging." These sites offer the best type of visitor. People who reach your site from such a social bookmarking site are generally there because your website appeared in a search for topics that were interested in.

Search engines will often list results from bookmarking sites. So if your site is bookmarked, this is an extra opportunity to show up in search results.

Being featured on one bookmarking site can often lead to people tagging your site on other bookmarking sites so you have the possibility of viral traffic.

The top 5 bookmarking sites in terms of unique monthly visitors are Reddit, StumbleUpon, Delicious, Digg, and Slashdot. But there are many more. Search Engine Journal has put together a list of 125 social bookmarking sites, some of which are very popular and others which are newer or somewhat unheard of.

Beside targeting the major social bookmarking sites, you will find some diamonds in the rough which are niche oriented or treated well by Google and other search engines.

To get your share of the wealth which social bookmarking offers, you should leave your bookmarks in multiple sites. This may seem a daunting task but it can be automated with appropriate software such as IMAutomator.

This social bookmarking software allows you to build links in just moments. IMAutomator operates using submission Credits. Every site in the system has a credit cost equal to its PageRank so a PR1 site costs 1 credit to submit to, a PR4 site costs 4 credits and so on. When you submit a job you select exactly which sites you want to submit to and then control exactly how many credits you are spending on each one. If you're just starting out the best option is the free trial then you buy credits as you need them.

You'll be surprised how easy the submission process really is. Once you've completed your details and submitted the job, you'll have access to a submission schedule, for each job.

The default rate for link submission is one per day, in order to avoid search engine penalties. My job comprated of 63 scheduled claims and the cost of credits was about $ 6. The bookmarking site with the highest PageRank was Delicious. The remaining 62 sites had a PageRank ranging from 1-7.

So there you are then. Automated social bookmarking. The automation cost of $ 6 saved hours and hours of my time. Of the top 5 sites however, only Delicious was included in the submission schedule. So I'll have to do Reddit, StumbleUpon, Digg and Slashdot manually. Not such a daunting task considering the many long term benefits.

Source by Stelios Perdios

When we talk about marketing, social media just pops into our mind automatically. It has indisputably become one of the most important features of marketing. So how do the marketers make the best out of social media to maximize their revenues and efficiency?

Here are the tips provided by experts for social media marketing.

1. Posting on Regular Basis:

A constant communication is really essential with the target audience. Therefore, in social media marketing, posting something on your account on daily basis is the best idea to gain the best outcomes. The more you have to tell to the audience, the more they will get interested in you and a trustworthy relation will be built.

2. Appropriate Content:

Only post content that is relevant with your business. The experts say that irrelevancy can cause lack of trust and interest in the customers. You might be shoving off the audience with this mistake. So only post content that is relevant with your business or whatever you are marketing.

3. Don’t cut out Some Platforms:

Experts say that a lot of people don’t opt for the smaller platforms speculating that they won’t deliver good results. Don’t underestimate the new social platforms. Test everything, like Pinterest, Google+ and Tumblr etc. you might be surprised to see the wonderful results.

4. Images:

Images attract the audience. Post as many images as you can but only the relevant ones. This ensures improved engagement with the audience.

5. Don’t FOCUS on Like and Shares:

The more you dig in for likes and shares, you will be disappointed fast. Shares and likes increase gradually and you just need to focus on bringing audience to your page or blog etc. so the basic thing is to focus on sharing with the audience and indulging them rather than waiting for one post to reach the height of likes.

6. Live Hangouts:

Live hangouts have become very active and impressive way of social media marketing. These ensure that the media marketing experience is more realistic. Google Hangouts and Live Twitter events are gaining huge appreciation and are trending up rapidly.

7. Get one thing Good at a Time:

You don’t need to rush on all the social media platforms and keep up with them all; you cannot do that! It is simply impossible to keep up with all the places. Focus on one thing first and make it stand out. Once you are done with establishing it, and then move to another place along with the first one. Take everything gradually. Don’t rush in. According to experts, establishing your very first platform is better.

If you keep these simple social media marketing tips in your mind; you are sure to get the best out of your marketing spree.

Source by Derar Barqawi