Are you trying to build Twitter marketing strategy? Wondering how some businesses have highly successful Facebook campaigns with thousands of ‘likes’? This article will help you get your brand setup on social media networks, build a buzz, and generate leads.
1. Before creating a Twitter, Facebook or LinkedIn account, take a minute to think about your marketing goals. What do you want to accomplish with social media marketing? Do you want to build brand awareness online? Want to gain new clients? Or are you trying to engage customers? Whatever you answer may be, knowing your goal is the first step to success in social media marketing.
Once you have a clearly defined internet marketing goal, it’s time to define a few basics for what works and what doesn’t work on social networks.
2. What works for social media marketing?
– Sharing useful information (e.g. Accident on the 405 @ Ventura Blvd)
– Giving away valued items (e.g. My new book is available for download at no charge)
– Addressing customers’ concerns (e.g. Sorry for the problems, how can we make it right?)
3. What doesn’t work for social media marketing?
– Posting useless updates (e.g. I hate traffic)
– Direct selling (e.g. Buy our new product!)
– Hiding negative feedback (e.g. deleting unwanted comments)
4. For years, marketers have been selling to consumers with one-way communication channels such as television, radio and print. Social media is a new marketing median and must be treated differently. Social networks allow the customers’ voices to be louder than your marketing message. In order for your marketing campaign to be successful online, you must remember that.
5. With a basic understanding of social networks and the change marketing communication, it’s time to setup a profile. Pick three main social media networks, for example, Twitter, Facebook and LinkedIn. Select a name that is available across all three platforms. During the setup process, fill out the profiles in complete and add the same picture to each.
6. Once the profiles are setup, you can begin inviting customers, friends and family members to like, follow, and support your business’ social media page. Use the address book tool offered on most social media sites to search through your contacts for people to invite. By doing this, you will gain roughly 100 members within the first month. Adding friends and follows means you’ll no longer feel as if you’re talking to yourself with posts and updates.
7. This is where a majority of businesses stop their social media efforts, failing to realize the potential in social media marketing. Social media is about sharing, learning, and adding value to the community. A Harvard research study showed that individual’s brains were significantly more active and engaged when talking about themselves compared to others. This explains the deaf ears when internet marketers try to sell on social networks rather than provide useful information or give things away for free.
8. The difference in successful internet marketing campaigns is the ability for the internet marketer to engage the users. We see examples of successful engagement with Kickstarter, a relatively new crowd sourcing platform for startups, where great new product ideas have been able to raise over $1,000,000 in 28 hours. This is viral marketing at its finest and would not be possible without social networks where users saw the idea and couldn’t help but pass it along to their friends and followers.
9. Simply having a good product or service is no longer enough. You need to “WOW” people, give items away for free, and share highly valuable information in order for people to pay attention to you and your brand on social networks today. Entrance to social networks are free, however you need to both trust and dedicate large amounts of time to your online marketing campaign, or hire a professional to help you advance the process.