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You know you need to be on social media. YouTube, Facebook, Twitter, Instagram. Some of the most popular sites out there on the web. Even Snapchat, even though Instagram is crushing it, it’s still doing really well. They have over a hundred million active users daily. But as a beginner, all of this is overwhelming and complicated. So how do you start? Hey, everyone, I’m Neil Patel, and today I’m gonna share with you how to get started with social media as a beginner.

0:30 How to Start Social Media Marketing Tip #1
The first thing you need to do is pick the right social network. Yes, there’s a lot of them. Whether it’s Facebook, whether it’s LinkedIn, whether it’s Twitter, it’s up to you on which network you want to be on. You could be on all of them but if you’re in all of them you’re not gonna spend enough time to make these profiles amazing.

3:30 How to Start Social Media Marketing Tip #2
But now that you have a right one, the second thing you need to do is start creating content. Yes, you’re like hey I have no friends, I have no following. It doesn’t matter no one’s gonna follow if you don’t have any content. So start creating content. That starts off with completing your profile.

4:30 How to Start Social Media Marketing Tip #3
Now that you’re creating content, the next thing you need to do is build a connection. And you need to build a connection with people, it’s a social network. Just because you’re on a computer doesn’t mean you’re not connecting with humans. So make sure you’re friending all the people that you know, following them. You’re engaging, right you’re building connections.

6:00 How to Start Social Media Marketing Tip #4
And the last tip is don’t go for follower count. It’s all about having valuable connections, personal ones. Because if your first 100 fans or followers aren’t that engaged with you, all these social networks have it in their algorithms where they’re looking at a percentage.

If you’re still confused on how to get started with social media, leave a comment below I’ll answer, I’ll help you out. If there’s anything I can do to help you just let me know. I truly am here to help you succeed. Thank you for watching. Please comment, share, like, and tell other people about this video.

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About Neil Patel

26 Responses to “How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners)”

  1. Maarten Klem

    Hey Neil, I'm part of a voluntary organisation and we run two free events for the community. We have a website which I built and run, while also being on Facebook, Instagram and Twitter. I realise from this video Twitter probably isn't really that useful. We have a good following on Facebook but are not sure what to do with it in the off season (when events aren't on). The events are approximately 6 months apart. What would you recommend to do in those times? Everything we do is organic.
    Thanks so much and absolutely love your content!!

  2. Junar Garrido

    Hi Neil, greetings from the Philippines. Always insightful! Have you done a video explaining the relevance of Facebook and Instagram analytics – impression, shares, reach. Would love to hear them from you. Thanks!

  3. Ganesh S

    Hi,
    I have joined as a social media marketer at a yoga studio which also serves healthy organic food, please can you help suggesting the best social media platform to market for both cafe and studio. (the company is a start up, and so I am) Thanks in advance.

  4. AJ Sharma

    I find everything that I need in your video only I ask one question I have a website on WordPress. Which platform is better for me? Can I try multiple platforms with multiple people to handle them?

  5. Hijodeganas1

    I'm curious: what should you be doing for the first 3-6 months? I assume creating content and connecting with other people, but anything else, or anything specific?

  6. Danushika Silva

    I am going to start delivery tracking app for restaurants. Which social media I should use. My target audience are restaurant owners. Please recommend me which social media is good for this?

  7. Prakash Sahoo

    hey neil
    my brother’s in restaurant business
    so i wanna help him out giving some exposure to the restaurants.
    could you maybe help me out on how do i market/advertise the restaurant through social media?

  8. Quality Skill Academy

    Hey Neil. Thanks a lot for this video. I am looking for B2C social media marketing and my niche is certifications in different software. I have created Facebook, Instagram, LinkedIn, YouTube, and Twitter pages/account but you said that for B2C Facebook, Instagram, and YouTube are good. Should I stop showing Twitter and LinkedIn for now because I am just starting out? Waiting for your suggestion.

  9. Aurimas BUILDeCOMM

    hi, awesome tips, thanks a lot for all your info!

    That a lot to ask, but I have one question. I helping for one car wash business to build all internet presence (website, FB fan page, Instagram, my google business….). And I'm new in this marketing business, but I want to learn and do a good job for this car wash. What do you think how to start successfully and eliminate mistakes?

    Thanks!
    And if you need any help, let me know