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Prices are going through the roof.

Social media marketing, it’s already competitive.

How are you going to stand out from the crowd when your mom and dad are already on Facebook?

Hey everyone, I’m Neil Patel, and today I’m going to share with you how you can stand out from the crowd with social media marketing.

Tip #1: Leverage the new innovative channels out there.

Facebook and Instagram are old.

But you know what? On these social sites, they continually innovate.

Who’s Facebook trying to be? YouTube. So what does Facebook roll out? Facebook Watch.

It’s their version of showing live TV shows, just like YouTube.

Facebook wants a slice of the action.

If you post your video content to Facebook, they’ll instantly give you a ton of views.

Why? Because they want you to move all your video content over to Facebook. That’s innovative, right?

#2: Be transparent.

The thing with marketing is that everyone sees it for what it is.

Consumers these days see right through the gimmicks.

So whatever you do, do you. But if you really want to stand out with social media marketing, be transparent.

Lying and telling people that they’re going to get results that they’re not going to get, it’s just going to make people not like you.

Look at sites like smartpassiveincome.com run by Pat Flynn.

Pat was an architect, and now he’s just like, “Hey let me create a blog telling people and showing them “how I’m making money online “and let me even show ’em my numbers “and prove that these are my real stats.”

And people love it.

It’s all about being transparent, his marketing has taken off, and he’s one of the most popular bloggers and even podcasters out there because he’s transparent.

And that’s the cool part. By being transparent, you’re gonna get a following of people being like, “Oh, cool, you’re showing all of your amazing moments “and all your terrible moments.”

If you want to be transparent with your social media marketing leave a comment with your ideas and I’ll tell you if it’s going to work or if it won’t.

I’ve tested a lot of this stuff out, like on the Neil Patel blog; I shared my journey all the way from going from zero to a hundred thousand visitors a month.

#3: Use videos.

Look, you’re watching me.

You know the past few months I’ve been doing a ton of videos, I’ve been going to conferences, events, and you know what people have been saying?

Neil, you have amazing content.

I’m like, “Great you love my content.

“What was the latest piece of content that you liked?”

I’m just trying to get feedback on how I can improve.

And they’re like, “Oh, your video on X, Y, and Z topic.”

They’re not talking about my podcasts; they’re not talking about my blog content even though my blog content gets way more traffic.

Everyone’s talking about my video content.

Why is that? It’s because it’s helping me build a deeper connection with you.

Sure, there are lots of comments on my videos, but I also do that in my blog comments.

Why isn’t my blog growing as fast? People want videos; it’s how they connect with one another. So, create videos.

It’s not about text-based content these days; it’s not about audio-based content, if you want to stand out from the crowd it’s all about videos.

#4: Be a long-term thinker.

Look at Gary Vaynerchuk; you think he’s successful, right? He is. Did it happen overnight? No, it didn’t.

He had Wine Library TV before that, then he created his agency, then did the DailyVee, and eventually, yes, you’re seeing him everywhere, but it took him a long time before he got to where he is.

And the same with me. You think I’m an overnight success?

No, I’ve been doing this for over 16 years. That’s a long time.

No, you don’t have to put in 16 years like I am before you start seeing results and making money, but if you want to really succeed in the marketing world, you have to think of it as a three-plus year plan.

Don’t expect amazing things in the first six months; you’ll see some traction.

After the first year, you’re going to start seeing growth.

After the second year, things are going to start skyrocketing.

After three years, assuming you’re pushing hard every single week, then things are going to start blowing up.

But, if you don’t do it consistently you won’t do well. It’s all about the long game.

Follow these tips, if you’re not sure which one of them you should be leveraging first in your social media marketing arsenal so you can stand out from the crowd leave a comment, I’ll respond, and I’ll help you out.

If you need help with online or digital marketing leave a question or comment below and I’ll be sure to answer!

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About Neil Patel

21 Responses to “How to Stand Out From the Crowd in 2018 | 4 Secret Social Media Marketing Tips”

  1. Dinesh Kumar

    Hi Neil am from chennai, i am worKing as seo analyst past 6 months now am going to learn big data analytics it will help me to my career growth as digital marketer

  2. Health Upchar

    Hello sir, should I have to promote my content with my personal name or with with my domain name on social media? I mean should I have to open my account with my personal name or with my domain name?

  3. Kenneth Lee

    Hey Neil, well, to be honest, this is the first video I've watched on your channel and I think it's great for someone who shares their experiences just like that.
    Everyone is looking into doing their own ads in social media these days so the tips stand out, but what if it's from a marketing agency point of view? Just a new idea, how would you think an advertising agency would do best by adopting social media marketing or to propose different channels of social media to their client? 😀

  4. Prathmesh Sinkar

    I am a food blogger. I have 1.8k on Instagram. I want to make money from affiliate marketing. So I went to one of my colleagues who is also a digital marketer. I ask him to teach me conversion Ad so I can make some money from affiliate links. He said to focus on organic rather than paid marketing. Conversion ads take a lot of money and give fewer results. What should I do stick to organic or learn conversion ads and start paid marketing?

  5. Hong Duong

    I want to develop some travel products from my country – Vietnam to travellers all around the world but I don't know how to bring such products to them, can you advise me?

  6. Dracula of Crypto

    How would you advertise a security door/window?

    Cosidering that makes you house look like a jail but it's so necessary when you're living in the cruelest city.
    Also video with people in it didn't work so far as the racism is the highest in the world here.